INESC TEC begins digital marketing tool optimisation project
INESC TEC, coordinated by INESC Porto, was hired by AdClick to develop research in digital marketing and provide services to the company to optimise their email marketing and key-word research marketing tools.
23rd March 2012
The project is called “AdChrono – Optimisation of Digital Marketing Tools”. The project will be developed based on INESC TEC’s experience in Information Processing and Pattern Recognition (at the Telecommunications and Multimedia Unit-
UTM) and Data Warehousing (at the Information and Computer Graphics Systems Unit -USIG).
This project aims to increase the relevance of AdClick’s marketing and their productivity.