Abstract

Abstract

Abstract
After the pandemic we experienced, companies have felt the need to reinvent themselves and adapt to the present moment. The Internet and social networks have developed and increased their activity substantially. Users spend more time on social networks, shop more online, and feel more than ever a need for information and to view content. The main objective of this research is to define and implement a content marketing strategy for the social networks, through a quarterly content plan in the marketing services company Naive. In the first part of the research, presented in this paper, the work consisted of designing and implementing a questionnaire, obtaining a sample of 200 respondents to assess their perceptions and habits regarding social networks and the content offered on social networks, to study the results. The results obtained and analysis done will be used to develop a content strategy for Naive, which include studying the specific objectives for the company's different social networks, the actions to be developed and the content to be implemented.

Abstract
The United Nations has set Sustainable Development Goals (SDGs) to build a more sustainable future. The SDG analyzes progress to understand major implementation challlenges, define disparities across nations or regions, and propose priorities for action. It has 17 objectives and more than 200 indicators. Cluster analysis was used to categorize the 10 municipalities. It was carried out using IBM SPSS software, which calculated the Euclidean distance and put the investigated regions into clusters with the traits they shared the most in common.

Abstract
Companies focus on achieving high service levels and need to combine short service times with the dynamics between cost and quality. Their transportation systems are therefore a fundamental part; they must be reliable and efficient. This study was implemented in a company of the marine industry, and its final product has special characteristics that require special transportation, i.e., they need a truck with a special structure to be able to transport the boats. This situation causes the vehicle to return empty to the company, a route that the company must support economically. The company has already approached several options with logistic service providers (3PL) without obtaining positive solutions. It is in this sense that the present project arises, which aims to develop a tool for the creation of round-trip circuits, given that in the current context the company intends to acquire a vehicle with reduced environmental impact. In a first phase we analyze the company’s needs based on the unique characteristics of the final product, then we study the existing options on the market. Culminating in the proposal of a vehicle that allows performing a circuit in round trip (distribute the final product and return with raw material and not empty) powered by renewable energy. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.