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About

About

Marta Campos Ferreira is a researcher at INESC TEC and invited assistant professor at Faculty of Engineering of University of Porto. She holds a PhD in Transportation Systems from the Faculty of Engineering of University of Porto (MIT Portugal Program), a M.Sc. in Service Engineering and Management from the Faculty of Engineering of University of Porto and a Lic. in Economics from the Faculty of Economics of University of Porto.


She is the Co-Founder & Co-Editor of the Topical Collection "Research and Entrepreneurship: Making the Leap from Research to Business" with SN Applied Sciences, Associate Editor of the Expert Systems With Applications Journal and Associate Editor of the International Journal of Management and Decision Making.


She has already participated in the organization of several national and international conferences, being the co-founder of the Congress on Services Engineering and Management (16 editions to date) and of the International Symposium on Research and Entrepreneurship.


She has been involved in several R&D projects in areas such as technology enabled services, transport and mobility, with enormous impact on the economy and society and which resulted in several functional prototypes. The prototype developed under the Anda project gave rise to a mobile payment service for public transport in the Porto Metropolitan Area, in Portugal, which has been available to the public since June 2018 and is used daily by thousands of citizens.


She is the author and co-author of more than 30 articles published in journals, books or in indexed conference proceedings and supervised more than 40 master thesis.


Her current research interests include service design, human computer interaction, data science, knowledge extraction, sustainable mobility and intelligent transport systems.

Interest
Topics
Details

Details

  • Name

    Marta Campos Ferreira
  • Role

    Senior Researcher
  • Since

    01st January 2014
001
Publications

2025

Emerging technologies for supporting patients during Hemodialysis: A scoping review

Authors
Martins, AR; Ferreira, MC; Fernandes, CS;

Publication
International Journal of Medical Informatics

Abstract

2025

Emerging technologies for supporting patients during Hemodialysis: A scoping review

Authors
Martins, AR; Ferreira, MC; Fernandes, CS;

Publication
International Journal of Medical Informatics

Abstract

2024

Hybrid time-spatial video saliency detection method to enhance human action recognition systems

Authors
Gharahbagh, AA; Hajihashemi, V; Ferreira, MC; Machado, JJM; Tavares, JMRS;

Publication
MULTIMEDIA TOOLS AND APPLICATIONS

Abstract
Since digital media has become increasingly popular, video processing has expanded in recent years. Video processing systems require high levels of processing, which is one of the challenges in this field. Various approaches, such as hardware upgrades, algorithmic optimizations, and removing unnecessary information, have been suggested to solve this problem. This study proposes a video saliency map based method that identifies the critical parts of the video and improves the system's overall performance. Using an image registration algorithm, the proposed method first removes the camera's motion. Subsequently, each video frame's color, edge, and gradient information are used to obtain a spatial saliency map. Combining spatial saliency with motion information derived from optical flow and color-based segmentation can produce a saliency map containing both motion and spatial data. A nonlinear function is suggested to properly combine the temporal and spatial saliency maps, which was optimized using a multi-objective genetic algorithm. The proposed saliency map method was added as a preprocessing step in several Human Action Recognition (HAR) systems based on deep learning, and its performance was evaluated. Furthermore, the proposed method was compared with similar methods based on saliency maps, and the superiority of the proposed method was confirmed. The results show that the proposed method can improve HAR efficiency by up to 6.5% relative to HAR methods with no preprocessing step and 3.9% compared to the HAR method containing a temporal saliency map.

2024

Estimating Alighting Stops and Transfers from AFC Data: The Case Study of Porto

Authors
Hora, J; Marta, CFB; Camanho, A; Galvao, T;

Publication
INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 4, WORLDCIST 2023

Abstract
This study estimates alighting stops and transfers from entry-only Automatic Fare Collection (AFC) data. The methodology adopted includes two main steps: an implementation of the Trip Chaining Method (TCM) to estimate the alighting stops from AFC records and the subsequent application of criteria for the identification of transfers. For each pair of consecutive AFC records on the same smart card, a transfer is identified considering a threshold for the walking distance, a threshold for the time required to perform an activity, and the validation of different boarding routes. This methodology was applied to the case study of Porto, Portugal, considering all trips performed by a set of 19999 smart cards over one year. The results of this methodology allied with visualization techniques allowed to study Origin-Destination (OD) patterns by type of day, seasonally, and by user frequency, each analyzed at the stop level and at the geographic area level.

2024

Qualitative Data Analysis in the Health Sector

Authors
Veloso, M; Ferreira, MC; Tavares, JMRS;

Publication
INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 4, WORLDCIST 2023

Abstract
In the health sector, the implementation of qualitative data research is very important to improve overall services. However, the use of these methods remains relatively unexplored when compared to quantitative analyses. This article describes the qualitative data analysis process that is based on the description, analysis and interpretation of data. It also describes a practical case study and the use of NVivo software to assist in the development of a theory-based qualitative analysis process. This article intends to be a step forward in the use of qualitatively based methodologies in future research in the health sector.

Supervised
thesis

2023

Applying Gamification to Teaching-Learning Techniques in Higher Education: an Engineering Case Study

Author
Henrique Manuel Ruivo Pereira

Institution
UP-FEUP

2023

Leveraging Churn Prediction to Drive Effective Decision-Making in the Media Industry

Author
Ricardo Emanuel Padrão Sereno Cabral

Institution
UP-FEUP

2023

Bridging the Gap: Gamifying Family-Centered Care Education for Nurses

Author
Jéssica Ferreira de Oliveira

Institution
UP-FEUP

2023

Applying Gamification to Prevent Work-related Musculoskeletal Injuries in Health Institutions

Author
Ana Sofia Gomes Carrega e Resende Teixeira

Institution
UP-FEUP

2023

Recomendações para Projetos Eficazes de Sinalização na Área da Saúde

Author
Tatiana Larissa Munengombe Franque Machado

Institution
UP-FEUP