Masoud Golalikhani

Abstract
One of the main challenges of one-way carsharing systems is to maximize profit by attracting potential customers and utilizing the fleet efficiently. Pricing plans are mid or long-term decisions that affect customers' decision to join a carsharing system and may also be used to influence their travel behavior to increase fleet utilization e.g., favoring rentals on off-peak hours. These plans contain different attributes, such as registration fee, travel distance fee, and rental time fee, to attract various customer segments, considering their travel habits. This paper aims to bridge a gap between business practice and state of the art, moving from unique single-tariff plan assumptions to a realistic market offer of multi-attribute plans. To fill this gap, we develop a mixed-integer linear programming model and a solving method to optimize the value of plans' attributes that maximize carsharing operators' profit. Customer preferences are incorporated into the model through a discrete choice model, and the Brooklyn taxi trip dataset is used to identify specific customer segments, validate the model's results, and deliver relevant managerial insights. The results show that developing customized plans with time- and location-dependent rates allows the operators to increase profit compared to fixed-rate plans. Sensitivity analysis reveals how key parameters impact customer choices, pricing plans, and overall profit.

Abstract
Designing a viable carsharing system in a competitive environment is challenging and often dependent on a myriad of decisions. This paper establishes and presents an integrated conceptual decision-support framework for carsharing systems, encompassing critical decisions that should be made by carsharing organizations and users. To identify the main decisions in a carsharing system, and the inputs and interactions among them, it is crucial to obtain a comprehensive understanding of the current state of the literature as well as the business practices and context. To this aim, a holistic and in-depth literature review is conducted to structure distinct streams of literature and their main findings. Then, we describe some of the key decisions and business practices that are often oversimplified in the literature. Finally, we propose a conceptual decision-support framework that systematizes the interactions between the usually isolated problems in the academic literature and business practices, integrating the perspectives of carsharing organizations and of their users. From the proposed framework, we identify relevant research gaps and ways to bridge them in the future, toward more realistic and applicable research.

Abstract
The carsharing market has never been as competitive as it is now, and during the last years, we have been witnessing a boom in the number of carsharing organizations that appear, often accompanied by an also booming number of companies that disappear. Designing a viable carsharing system is challenging and often depends on local conditions as well as on a myriad of operational decisions that need to be supported by suitable decision support systems. Therefore, carsharing is being increasingly studied in the Operations Management (OM) literature. Nevertheless, often due to the limited transparency of this highly competitive sector and the recency of this business, there is still a "gap of understanding" of the scientific community concerning the business practices and contexts, often resulting in over-simplifications and relevant problems being overlooked. In this paper, we aim to close this "gap of understanding" by describing, conceptualizing, and analyzing the reality of 34 business to-consumer carsharing organizations. With the data collected, we propose a detailed description of the current business practices, such as the ones concerning pricing. From this, we highlight relevant "research insights" and structure all collected data organized by different OM topics, enabling knowledge to be further developed in this field.