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About

About

Assistant Professor with habilitation at University of Porto, School of Economics.

Ph.D. at UMIST, United Kingdom (2003); M.A., University of Porto

My research focus is on consumer psychology applied to tourism, retailing and digital technologies.

I have investigated the pre-adolescents integration of digital instruments in the context of their social network management. I am author, co-author and editor of several books and chapters as well as articles published in journals devoted to marketing, consumer psychology and communication.I am director of several executive master and post-graduation programs in business management. I have been responsible for more than 50 market research projects to several countries, multinational companies and public institutions both in EU, Africa and Brazil.

Interest
Topics
Details

Details

  • Name

    Pedro Brito
  • Role

    Research Coordinator
  • Since

    01st January 2010
001
Publications

2024

Destination Meanings Shaped by Home Environment: A Schema-Based Intra-Cultural Comparison of Chinese and Macau Outbound Tourists in Europe

Authors
Mou, JJ; Brito, PQ;

Publication
LEISURE SCIENCES

Abstract
While place attachment has been a hot research topic in tourism, place meanings generally have received less attention from researchers. By bridging environmental psychology to the context of tourism, this research employs schema theory to explore how the home environment influences place meanings perceived in foreign destinations by tourists belonging to the same cultural group, i.e., Chinese and Macau outbound tourists in Europe. Semi-structured interviews were conducted, and the findings show that there is much overlap in both groups' place meanings regarding Europe as they are culturally Chinese. Nonetheless, the Portuguese symbolic settings of their home environment are profoundly integrated in the Macau interviewees' autobiographical memories and self-identity, which turns them into "vicarious insiders" of Portugal prior to their actual visits, thus rendering Portugal a specifically meaningful destination. This study makes theoretical contributions to the tourism place literature and provides practical implications regarding meaning marketing for destination management organizations.

2024

When the tourist home environment is so similar to a distant foreign destination: Evidence of constant vicarious experience effect on college students

Authors
Mou, JJ; Brito, PQ;

Publication
JOURNAL OF DESTINATION MARKETING & MANAGEMENT

Abstract
Vicarious experiences in tourism possess significant marketing implications. While numerous studies have explored how various forms of vicarious experiences can impact an individual, the role of different time spans as a key factor determining the extent of said impact has been neglected in prior research. To address this gap, the present study thus bridges environmental psychology with the context of tourism and applies the theory of mental representations. An experiment (n = 359) was designed to examine differences in select mental representation dimensions (cognitive, affective, conative, and sensorial) among male and female Chinese college students who have zero/medium/maximum durations of constant vicarious experiences related to European destinations in their home environment. The results indicate that the medium duration of constant vicarious experiences leads to the most positive changes in cognitive and conative dimensions, while the longest constant vicarious experiences produce desirable affective dimension outcomes. Moreover, male college students seem to be more susceptible to the influences of such constant vicarious experiences.

2024

Ai Effect on Innovation Capacity in the Context of Industry 5.0: An Explanatory Study

Authors
adrien.becue@gmail.com, B; Gama, J; Quelhas Brito, P;

Publication

Abstract

2023

Innovation, Social Networks, and Service Ecosystems: Managing Value in the Digital

Authors
Brito, PQ; Chandler, JD;

Publication
R & D MANAGEMENT

Abstract

2023

Exploring the Role of Emotional Intelligence and Artificial Intelligence on Luxury Value and Customer-Based Outcomes

Authors
Dominique-Ferreira, S; Gomes, H; Brito, PQ; Prentice, C;

Publication
PERSPECTIVES AND TRENDS IN EDUCATION AND TECHNOLOGY, ICITED 2022

Abstract
To strengthen theoretical and practical understanding of consumers' perceptions of luxury brands, previous literature has scrutinized the financial, functional, individual, and social dimensions of the luxury value construct. However, few authors have focused on linking the antecedent dimensions of luxury value to further attitudinal outcomes, besides purchase intention. Also, the few studies considering both dimensions focused on age or culture as moderator dimensions between such constructs. The gap identified in the literature constitutes the originality of the present study. As a result, the main goal of the present work is to measure the impact of luxury value perceptions in customer-based outcomes, as well as the possible moderator effect of Artificial Intelligence and Emotional Intelligence in the relationship between Owner Based Luxury Value and customer-based outcomes. Therefore, a quantitative methodological approach will be employed, through the development of a questionnaire.

Supervised
thesis

2023

Consumers' Sustainable Fashion Consumption Intention: A Focus on Circular Fashion Practices and Slow Fashion

Author
Ângela Santos Fraguito

Institution
UP-FEP

2023

Predicting user personality from digital media

Author
Ricardo da Cunha Magalhães Lopes

Institution
UP-FEP

2023

The Drivers of Second hand Luxury Fashion Consumption among Generation Z and Millennials: An Exploratory Study

Author
Bruna Filipa Maia Machado Alves

Institution
UP-FEP

2023

Estratégias e Modelos para Estimular o Engagement de Estudantes no Ensino Superior

Author
Viktoriya Limonova

Institution
UP-FEP

2023

O impacto no consumidor de uma campanha de oferta e experimentação de produtos de marca própria

Author
Daniel Alexandre Coelho da Silva

Institution
UP-FEP