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About

About

Pedro Senna is an assistant researcher and consultant at the Centre for Enterprise Systems Engineering (CESE-INESC TEC), focusing on technology adoption, digital maturity analysis, roadmap building and business innovation. He is also a Project Manager at TEC4INDUSTRY coordinating projects in the Portuguese PRR PRODUTECH R3 agenda. His areas of expertise are Technology Adoption and Public Policy, specialized in maturity assessment, roadmap building, identification of barriers and opportunities and assessment of National and European policies for technology adoption and implementation. He received his Ph.D. in Engineering and Public Policy from the Faculty of Engineering of the University of Porto (FEUP-PT) in December 2022. His research focused on the policies required for successful adoption and implementation of digital technologies, with particular emphasis in the Industry 4.0 paradigm. He previously received his Economics bachelor’s degree from the State University of São Paulo (UNESP) - Brazil, in 2017, with research focused in the social, technological, economic and environmental differences between first generation and second generation ethanol production. Pedro has experience in European projects (H2020, HEU, EIT Manufacturing) and National projects & consultancy services for digital technology adoption, maturity analysis and roadmap building. Additionally, Pedro has experience working in the financial sector, mainly in debt and credit analysis and financial analysis.

Interest
Topics
Details

Details

  • Name

    Pedro Senna
  • Role

    Assistant Researcher
  • Since

    17th January 2018
019
Publications

2024

Supply chain strategies in a global context: a customer value-based perspective

Authors
Pessot, E; Muerza, V; Senna, P; Barros, AC; Fornasiero, R;

Publication
SUPPLY CHAIN FORUM

Abstract
Customer value is influenced by several factors, which impose major challenges to global Supply Chains (SCs) and their management. This study aims to understand how companies tackle these challenges by focusing their global SC management on major strategies and supporting practices. Based on customer value theory, and recognising major trends affecting what end consumers value, we identify four global SC strategies: customer-driven, service-driven, resource-efficient, and closed-loop. A multiple case study carried out in eleven companies in the consumer goods industry explores the practices adopted per each SC strategy in managing global sourcing, production, and distribution networks. Results show the key requirement of selecting tailored practices for SC management that align with the context and the value expected by customers. Operational SC practices entail managing collaborative actions both up and downstream and competing with other SCs and can benefit from the implementation of appropriate digital technologies for customer value creation and delivery, as well as for continuous learning about customer needs.

2023

Development of a digital maturity model for Industry 4.0 based on the technology-organization-environment framework

Authors
Senna, PP; Barros, AC; Roca, JB; Azevedo, A;

Publication
COMPUTERS & INDUSTRIAL ENGINEERING

Abstract
The successful adoption of Industry 4.0 technologies by firms requires them to formulate a digital strategy and implementation roadmap. An established approach to assess firms' needs towards digitalization is through maturity models. While there is a large number of maturity models in the literature, they present several limi-tations related to their generalizability and theoretical foundations. Our study aims to build and empirically validate an Industry 4.0 digital maturity model, based on the Technology-Organization-Environment framework. We conducted a systematic literature review of 55 digital maturity models, which we synthesized to create an integrated digital maturity assessment model. We tested our model through a focus group with industry experts and 24 companies from various manufacturing sectors. Our review suggests that existing digital maturity models have underestimated the relevance of the Environment dimension. Our empirical data suggests that companies often invest in digital technologies without considering critical organizational and environmental constraints.

2023

Overcoming barriers to manufacturing digitalization: Policies across EU countries

Authors
Senna, PP; Roca, JB; Barros, AC;

Publication
TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE

Abstract
The digital transformation of manufacturing activities is expected to bring large societal benefits in terms of productivity and sustainability. However, uptake of digital technologies is slower than desirable. As a result, governments are taking action to try to overcome some of the barriers to adoption. However, the mechanisms through which government may act are quite diverse. In this paper, we compare the national strategies across the 27 countries members of the European Union. We map each country's initiative to 14 barriers to the adoption of digital technologies in manufacturing observed in the literature. We observe that most institutional efforts focus on providing funding, developing new regulatory frameworks related to data privacy and security, and creating human capital. Some known barriers to adoption observed at the firm level, such as the lack of off-the-shelf solutions, or the need for retrofitting old equipment, are largely overlooked. We do not find any relationship between the number of initiatives proposed by each country, and the country's existing level of digitalization. We conclude by proposing several policy recommendations, as well as directions for future research.

2023

How the COVID-19 Pandemic Has Affected Digital Transformation and Its Relationship to Supply Chain Resilience

Authors
Zimmermann, R; Senna, P; Cardoso, D;

Publication
COLLABORATIVE NETWORKS IN DIGITALIZATION AND SOCIETY 5.0, PRO-VE 2023

Abstract
Digital transformation creates a number of barriers that need to be surpassed by companies from the technological and organizational points of view. Concurrently, the complexity and nature of current market environments often demand new products, services, processes and business models, oftentimes supported by digital technologies. The objective of this paper is to contribute to a better understanding on the impact of a severe global crisis on the digital technologies' adoption process (and their associate drivers and barriers), with a special look on the strategies adopted by companies in terms of supply chain resilience. Specificities of the Portuguese industry are discussed through the analysis of five case studies.

2022

Prioritizing barriers for the adoption of Industry 4.0 technologies

Authors
Senna, PP; Ferreira, LMDF; Barros, AC; Roca, JB; Magalhaes, V;

Publication
COMPUTERS & INDUSTRIAL ENGINEERING

Abstract
While Industry 4.0 promises large technological improvements, firms face multiple challenges in its adoption. Current literature has made significant efforts to identify the barriers which are common to most companies but fails to identify their interrelationships and their implications for practitioners. We use interpretive structural modelling (ISM) methodology to identify these barriers and their interrelationships, combined with matrix impact of cross multiplication applied to classification (MICMAC) analysis to identify the root barriers, in the context of the Portuguese manufacturing industry. We categorize these barriers using the Technology -Organization-Environment framework. We conclude that barriers related to standardization and lack of off -the-shelf solutions are considered root barriers. Our results differ from other studies that regard barriers related to legal and contractual uncertainty with the highest driving power and lowest dependence power. Also, we find that organizational barriers have the highest dependency and lowest driving power, contradicting studies on the topic. We provide recommendations for managers and policymakers in three areas: Standardization Dissemination, Infrastructure Development, and Digital Strategy.

Supervised
thesis

2020

Drivers and barriers for implementing the digital transformation in the Portuguese industry

Author
Diana Raquel Moreira Cardoso

Institution
UP-FEUP