Abstract
Though equal access to all digital devices, content and applications should be ensured by default in the Digital Age, reality has yet to match this ideal, despite the numerous efforts to raise awareness of the problem. For the visually impaired, the existence of e-accessibility issues represents a barrier that, in the majority of situations, cannot be overcome. Nevertheless, this group of individuals still insists on using digital devices, to carry out tasks from their daily lives, such as reading and writing e-mails, reading news and weather websites, and using social networks. This assumption has been validated through a survey completed by 29 blind or partially sighted individuals. Considering that the lack of depth of knowledge in developers constitutes one of the most significant constraints to the development of accessibility software and digital content, the proposal for “slide 0” to be included as an educational resource, when developers are learning how to engineer software, is discussed later in the paper. This contribution, if precisely focused on the various types of software projects, would represent a novel addition to the existing scientific literature, but also a comprehensive aid to the inclusion of e-accessibility when lecturing experts on software engineering. © 2018, Springer International Publishing AG, part of Springer Nature.

Abstract
The retail sector, although being primarily traditional is deconstructing and modernizing itself in order to keep up with the technological and digital enhancements. The Portuguese panorama is remarkably structured upon child-oriented marketing initiatives with the involvement of technological platforms, gamification and enrolment components. The scrutiny of existing applications of innovative ICTs focused on children's marketing will serve as the basis for a new business campaign aimed at children and supported by digital marketing and innovative technological features that might trigger a future campaign's success. In addition, we conducted a small survey to parents and subsequent potential campaign customers to understand the indulgence of a children's marketing action and a triumphant social media advertisement. The in-store retail system has a huge competitor in the online configuration, in some product categories in conjunction with the privilege of buying anywhere and anytime. In what concerns child-oriented marketing, there is an understanding that actions need to focus on aspects such as interactivity, multimedia and personalized content, where the survey displayed a 99% approval in the creation and necessity of child-oriented marketing campaigns to retailers, and a 54% acclamation of a promotional social media action. This reveals that the online channel is a valid channel, and the in-store retailers, even still being preponderant, need to rethink the inclusion of an Omni-channel solution to solve the in-store versus online shopping retail system. Additionally, is recommended the creation of child-oriented actions to convert customer loyalty from a younger age and influence family consumption.

Abstract
The evolution and advances in technology bring with them a strong necessity of fast adaptation of the multiple industries and sectors, in order to meet market requirements. This paper is a case study based on qualitative research, which addresses the implementation of an automated system in a Portuguese pharmacy. The aim was to understand how these systems work, and what advantages and disadvantages exist as well as to understand what awaits us in the future in the pharmaceutical field through the analysis of a real example. A personal interview was performed, in January 2018, with the owner and director of the Giro pharmacy; a session of passive observation was also realized. The aim was to learn about and observe the implementation of an automated system for the distribution of products from storage. The advantage of the system is that it allows for a more personalized service, as the employee does not need to be absent at any time during the delivery of the service. Innovation and its source was also a topic during the interview. International contacts and observing how firms function in other countries which are technologically more advanced (e.g. in Germany) were revealed as being important.

Abstract
How to handle big amounts of data with several structures in an efficient way has been the key point of Big Data. The appearance of Hadoop has been a breakthrough in this field, by allowing to perform an analysis of important volumes of data, without the need of large supercomputers, but through commodity hardware complemented with a set of powerful software tools. The computing advantages provided by this new technology have made it very popular in a massive amount of areas and one of them is health data management. The purpose of this paper is to analyze the state of the art on Hadoop and its ecosystem, as well as to determine how it is possible to use the strength of these technologies, not only to analyze health data but also to reveal hidden information that can explain medical records in a better way. In particular, our work will be focused on determine how, behind veterinary data, there is an influence of the environmental changes.

Abstract
Augmented reality (AR) technologies are reaching a maturity level where organizations in various business sectors can successfully incorporate them in their business activities. On its more developed spectrum, AR can deliver immersive multisensory environments in a 360 degrees virtual space. In what concerns the tourism sector, there are several possible applications of AR solutions with a significant prospect impact to organizations, tourists and, most importantly, territories. By acknowledging the issues associated with adopting disruptive information and communication technologies by activity sectors with less technology-awareness, in the current article we present a focused analysis to existing literature on the adoption of AR and, as a result of this, a conceptual model proposal aimed at explaining the adoption of AR by tourism related organizations with activity in low density territories.

Abstract
The main purpose of this paper is to help small businesses such as startups to successfully adopt and implement digital marketing as a strategy in their business plan. Given that many of these companies have a considerable number of fragile internal characteristics, such as a lack of access to financial capital while lacking also qualified human resources, they can't adopt a technology without first evaluating how it would affect them. With this in mind, this study will go through several stages of qualitative analysis to find the most relevant and important factors in the adoption of digital marketing in startups. We are looking to validate the results of each step with experts in the field; in order to do that an online focus group tool will be used so that the digital marketing specialists can propound their opinions.