2023
Authors
Pereira, MJD; Cardoso, A; Canavarro, A; Figueiredo, J; Garcia, JE;
Publication
SUSTAINABILITY
Abstract
Research into the role of digital influencers in marketing strategies is a rapidly developing area that has attracted the interest of researchers and organizations. In recent years, organizations have become increasingly interested in using digital influencers to promote their brands and disseminate advertising messages with a high impact on their target audience. Digital influencers are beginning to be used as models for sustainable consumption behavior (for example in the fashion, food, and health sectors) by promoting environmental and sustainable values. By promoting sustainable content and disseminating messages of environmental awareness, digital influencers can help achieve the Sustainable Development Goals (SDGs). This study aims to identify the attributes (attitude homophily, physical attractiveness, and social attractiveness) and perceived characterizations (trustworthiness, perceived expertise, and parasocial relationship) of digital influencers and their impact on purchase intention among a sample of Portuguese consumers. It also aims to identify the most relevant types of digital influencers according to their areas of influence (fashion, sports, beauty, and cinema/TV/music) and their impact on purchase intention. For data collection, an online questionnaire was developed and administered to a non-probabilistic convenience sample. Only respondents who had experience purchasing a product or service after watching a YouTuber's advertisement (screening question) or following or searching for a digital influencer could complete the questionnaire. A total of 243 valid questionnaires were received. The main findings are that the attributes and perceived characterizations of digital influencers have a positive and significant impact on purchase intention. It was also found that digital influencers can enhance shopping experience and credibility, which has a strong impact on consumers' purchase intentions. In terms of sector, the data show that the most important influencer in the 'Fashion' sector is Helena Coelho, in the 'Sports' sector is Cristiano Ronaldo, in the 'Beauty' sector is Sara Sampaio, and in the 'Music, TV, Cinema' sector is Ricardo Araujo Pereira. This study can help companies use digital influencers more effectively in their digital marketing strategies, as credibility, experience, and parasocial relationships have a strong impact on consumers' purchase intention.
2023
Authors
Abreu, M; Rodrigues, HS; Silva, Â; Garcia, JE;
Publication
Engineering Management in Production and Services
Abstract
2023
Authors
Fonseca, MJ; Garcia, JE; Vieira, B; Teixeira, AS;
Publication
Engineering Management in Production and Services
Abstract
2023
Authors
Garcia, JE; Palha, J; Queirós, R;
Publication
International Conferences on Applied Computing 2023, AC 2023 and WWW/Internet 2023, ICWI 2023
Abstract
The world of video games has more and more users, and today it is considered as an alternative to the existing reality. Online games like Second Life have independent economies with independent businesses and there is a growing interest to create rich experiences with high levels of presence, to create an alternative to reality, where you can work, be with friends, socialize and much more. With this new era that could be true virtual reality, and with advertising agents always trying to innovate the way they convey their advertising messages, it will be necessary to keep up with the medium to also reach new consumers. This integration of advertising in video games is not recent, however, and the practice itself has become increasingly popular in sports games, car racing games and many others that already have the presence of brands and advertising messages. This study intends to work as an introductory study to the theme, proposing some questions regarding the influence of the way advertising is inserted in the game. In this sense, an initial descriptive investigation of acquired data was developed, using a game created on the Unity platform, specifically for this research. The game was developed in 3 different versions, in which each one integrates advertising messages in a distinct way. Subsequently, a questionnaire survey was conducted to assess the respondents' opinion about the game, the effectiveness of advertising and the players' opinion regarding the practice of inserting advertising in video games. The influence and effectiveness of in-game advertising was also analyzed in order and to acquire their opinion regarding the practice used. The descriptive research indicates preliminarily that the way advertising is integrated may influence the effectiveness of in-game advertising. It was also possible to perceive that although the opinion is generally neutral, the respondents that have as a habitual leisure activity the consumption of videogames have a higher retention to in-game advertising when compared with non-gamers. At the end of this study, proposals and recommendations for future research involving this theme are presented. © ICWI 2023.All rights reserved.
2023
Authors
Nobre, J; Pires, EJS; Reis, A;
Publication
APPLIED SCIENCES-BASEL
Abstract
Currently, distributed software systems have evolved at an unprecedented pace. Modern software-quality requirements are high and require significant staff support and effort. This study investigates the use of a supervised machine learning model, a Multi-Layer Perceptron (MLP), for anomaly detection in microservices. The study covers the creation of a microservices infrastructure, the development of a fault injection module that simulates application-level and service-level anomalies, the creation of a system monitoring dataset, and the creation and validation of the MLP model to detect anomalies. The results indicate that the MLP model effectively detects anomalies in both domains with higher accuracy, precision, recovery, and F1 score on the service-level anomaly dataset. The potential for more effective distributed system monitoring and management automation is highlighted in this study by focusing on service-level metrics such as service response times. This study provides valuable information about the effectiveness of supervised machine learning models in detecting anomalies across distributed software systems.
2023
Authors
Pereira, R; Lima, C; Pinto, T; Reis, A;
Publication
ELECTRONICS
Abstract
Information and Communication Technologies are driving the improvement of industrial processes. According to the Industry 4.0 (I4.0) paradigm, digital systems provide real-time information to humans and machines, increasing flexibility and efficiency in production environments. Based on the I4.0 Design Principles concept, Virtual Assistants can play a vital role in processing production data and offer contextualized and real-time information to the workers in the production environment. This systematic review paper explored Virtual Assistant applications in the context of I4.0, discussing the Technical Assistance Design Principle and identifying the characteristics, services, and limitations regarding Virtual Assistant use in the production environments. The results showed that Virtual Assistants offer Physical and Virtual Assistance. Virtual Assistance provides real-time contextualized information mainly for support, while Physical Assistance is oriented toward task execution. Regarding services, the applications include integration with legacy systems and static information treatment. The limitations of the applications incorporate concerns about information security and adapting to noisy and unstable environments. It is possible to assume that the terminology of Virtual Assistants is not standardized and is mentioned as chatbots, robots, and others. Besides the worthy insights of this research, the small number of resulting papers did not allow for generalizations. Future research should focus on broadening the search scope to provide more-significant conclusions and research possibilities with new AI models and services, including the emergent Industry 5.0 concept.
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