2022
Authors
Silva, RP; Mamede, H; Santos, A;
Publication
ICSBT: PROCEEDINGS OF THE 19TH INTERNATIONAL CONFERENCE ON SMART BUSINESS TECHNOLOGIES
Abstract
With the significant increase of technology-based newer competitors and the digital economy reshaping the global economic environment, it is undoubtful that the market is becoming aggressively more demanding for small and medium enterprises, which is a strong driver of their need to adopt new digital technologies and transform their businesses. Events such as the COVID-19 pandemic have accelerated the online engagement of consumers, and that also means that digital transformation might not only be about the digitalisation of internal processes and reshaping of business models but as well, and not least relevant, the Strategies used by SMEs to position themselves in the market and maximise the value of digital marketing to regain competitiveness and reposition their products.
2022
Authors
Silva, RP; Mamede, HS;
Publication
The 5th International Conference on Information Science and Systems, ICISS 2022, Beijing, China, August 26-28, 2022
Abstract
2022
Authors
Ferreira, DJ; São Mamede, H;
Publication
ARIS2 - Advanced Research on Information Systems Security
Abstract
2022
Authors
Ferreira, DJ; Coelho, NM; Mamede, HS;
Publication
CENTERIS 2022 - International Conference on ENTERprise Information Systems / ProjMAN - International Conference on Project MANagement / HCist - International Conference on Health and Social Care Information Systems and Technologies 2022, Hybrid Event / Lisbon, Portugal, November 9-11, 2022.
Abstract
2022
Authors
Santos, V; Mamede, HS; Silveira, MC; Reis, L;
Publication
CENTERIS 2022 - International Conference on ENTERprise Information Systems / ProjMAN - International Conference on Project MANagement / HCist - International Conference on Health and Social Care Information Systems and Technologies 2022, Hybrid Event / Lisbon, Portugal, November 9-11, 2022.
Abstract
2022
Authors
Moreira, S; Mamede, HS; Santos, A;
Publication
CENTERIS 2022 - International Conference on ENTERprise Information Systems / ProjMAN - International Conference on Project MANagement / HCist - International Conference on Health and Social Care Information Systems and Technologies 2022, Hybrid Event / Lisbon, Portugal, November 9-11, 2022.
Abstract
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