Abstract
With the significant increase of technology-based newer competitors and the digital economy reshaping the global economic environment, it is undoubtful that the market is becoming aggressively more demanding for small and medium enterprises, which is a strong driver of their need to adopt new digital technologies and transform their businesses. Events such as the COVID-19 pandemic have accelerated the online engagement of consumers, and that also means that digital transformation might not only be about the digitalisation of internal processes and reshaping of business models but as well, and not least relevant, the Strategies used by SMEs to position themselves in the market and maximise the value of digital marketing to regain competitiveness and reposition their products.

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Defining an appropriate cybersecurity incident response model is a critical challenge that all companies face on a daily basis.However, there is not always an adequate answer. This is due to the lack of predictive models based on data (evidence). There is a significant investment in research to identify the main factors that can cause such incidents, always trying to have the most appropriate response and, consequently, enhancing response capacity and success. At the same time, several different methodologies assess the risk management and maturity level of organizations.There is, however, a gap in determining an organization's degree of proactive responsiveness to successfully adopt cybersecurity and an even more significant gap in assessing it from a risk management perspective. This paper proposes a model to evaluate this capacity, a model that intends to evaluate the methodological aspects of an organization and indicates the apparent gaps that can negatively impact the future of the organization in the management of cybersecurity incidents and presents a model that intends to be proactive.

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