2022
Authors
Tavares, J; Garcia, JE; Fonseca, M; Teixeira, A;
Publication
INFORMATION SYSTEMS AND TECHNOLOGIES, WORLDCIST 2022, VOL 3
Abstract
This research aims to analyze Corporate Social Responsibility (CSR) in the Sports Industry, specifically in the universe of sports clubs in Portugal. The main goal was to understand what the fans' perceptions on CSR practices of Portuguese sports clubs are, and how these perceptions influence their brand attitude and e-WOM intention. A questionnaire survey was conducted, obtaining a total of 159 responses. The research results show that the fans' perception of CSR initiatives positively influences their identification with the club, pride, word-ofmouth (WOM), electronic word-of-mouth (e-WOM) and the intention to remain members. The intention to become paid members of a sports club is not influenced by the fan's perception of CSR. However, their familiarity with the clubs' CSR initiatives positively influences their identification with the club, WOM and eWOM. In addition, relevant managerial implications are provided for sports club's managers as to how to improve CSR communication and create long-term benefits for the clubs.
2022
Authors
Alves, W; Garcia, JE; Fonseca, MJ; Ferreira, P;
Publication
TECHNOLOGIES, MARKETS AND POLICIES: BRINGING TOGETHER ECONOMICS AND ENGINEERING
Abstract
The need for meeting energy needs but at the same time reduce greenhouse gas emissions (GHG) produced by primary energy sources has raised a wide range of concerns for different for industrial activities. Nonetheless, the development of the green marketing strategies over the year has drawn attention to a new phenomenon, namely the Greenwashing. This research attempts to contribute to analyze the use of greenwashing practices in companies' operating in the regulated energy market. Results from the content analysis showed that practices of greenwashing are not generalizable to the sample observed. However, for some companies these practices were evidenced.
2022
Authors
Garcia, JE; Rodrigues, P; Simões, J; Serra da Fonseca, MJ;
Publication
Advances in Marketing, Customer Relationship Management, and E-Services - Implementing Automation Initiatives in Companies to Create Better-Connected Experiences
Abstract
2022
Authors
Pintado, E; de Oliveira, LC; Garcia, JE;
Publication
BUSINESS SYSTEMS RESEARCH JOURNAL
Abstract
Background: E-commerce has emerged as a good response to the pandemic of COVID-19. However, the costs of providing a service, which includes a driver and a vehicle, in a regular vehicle that can transport goods that need positive cold (0 & DEG; to 5 & DEG;C) are very high. Objectives: This paper aims to investigate how a big Portuguese retailer company can reduce its dependence on refrigerated vehicles, simplifying operations and reducing the costs of transporting positive and negative cold food. Methods/Approach: This research was carried out in a food retailer Portuguese company, more precisely in a Dark Store dedicated to the online channel. The study was developed based on the AS-IS/TO-BE process analysis methodology, starting with the analysis of the current situation, giving rise to the so-called AS-IS model. Results: It was possible to reduce costs associated with transporting positive cold goods. As a result, there are 30% fewer costs associated with order transportation. With an additional 10% in space optimization with the gain of space within the galley of each vehicle. Conclusions: The costs of transporting positive and negative cold foods were decreased, and substituting vehicles with room temperature transport reduced the need for refrigerated vehicles.
2022
Authors
Vieira, T; Silva, A; Garcia, JE; Alves, W;
Publication
BUSINESS SYSTEMS RESEARCH JOURNAL
Abstract
Background: Regional Development (RD) allows countries to balance regional differences by providing economic and social benefits to communities. This research highlights the importance of logistics activities to regional social development, and a framework to assess these connections is proposed. Objectives: How to boost regional socioeconomic development through logistics. Methods/Approach: The contributions of logistics to socioeconomic development are analysed based on the previous research, and the case of the Alto Minho (AM) region in Portugal was used to illustrate the connection between logistics and regional development. Results showed that logistics had created jobs, increased company turnover and exports, and increased GDP growth in several regions. For the AM region, results indicate that many companies are operating in this area, contributing to supporting municipalities to reduce regional disparities. Conclusions: A framework for assessing regional logistics performance is proposed together with several logistics performance indicators. This approach is essential for future developments integrating logistics into socioeconomic development.
2022
Authors
Garcia J.E.;
Publication
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao
Abstract
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