Abstract
The youngsters are technology intensive users, open to innovations and a very qualified group of consumers. They learn quickly and manage to explore more device features than adults. Ultimately, the success of many new digital technologies depends on their judgment. This research compares tweens and teens categorizations of electronic games and Internet. Assessing what attributes they consider enables engineers to and marketers to highlight the characteristics that matter to them during the development and marketing process. Methodologically this research is based on 26 focus group involving 104 teenagers and 103 tweens. A total of 55 attributes were associated with electronic games but only 29% were commonly shared with both groups of young participants. Whereas concerning Internet 46% of the 16 attributes verbalized were identical among tweens and teens. © 2012 AICIT.

Abstract
Clusterings based on many variables are difficult to visualize and interpret. We present a methodology based on Factor Analysis (FA) which can be used for that purpose. FA generates a small set of variables which encode most of the information in the original variables. We apply the methodology to segment the users of a web portal, using access log data. It not only makes it simpler to visualize and understand the clusters which are obtained on the original variables but it also helps the analyst in selecting some of the original variables for further analysis of those clusters.

Abstract
The potential value of a market segmentation for a company is usually assessed in terms of six criteria: identifiability, substantiality, accessibility, responsiveness, stability and actionability. These are widely accepted as essential criteria, but they are difficult to quantify. Quantification is particularly important in early stages of the segmentation process, especially when automatic clustering methods are employed. With such methods it is easy to produce a large number of segmentations but only the most interesting ones should be selected for further analysis. In this paper, we address the problem of how to quantify the value of a segmentation according to the criteria above. We propose several measures and test them on a case study, consisting of a segmentation of portal users.

Abstract
While place attachment has been a hot research topic in tourism, place meanings generally have received less attention from researchers. By bridging environmental psychology to the context of tourism, this research employs schema theory to explore how the home environment influences place meanings perceived in foreign destinations by tourists belonging to the same cultural group, i.e., Chinese and Macau outbound tourists in Europe. Semi-structured interviews were conducted, and the findings show that there is much overlap in both groups' place meanings regarding Europe as they are culturally Chinese. Nonetheless, the Portuguese symbolic settings of their home environment are profoundly integrated in the Macau interviewees' autobiographical memories and self-identity, which turns them into "vicarious insiders" of Portugal prior to their actual visits, thus rendering Portugal a specifically meaningful destination. This study makes theoretical contributions to the tourism place literature and provides practical implications regarding meaning marketing for destination management organizations.

Abstract
Body-positive content on social media offers a promising approach to promote positive body image (PBI). However, we need further research in order to better characterize and understand its nature. This study provides a content analysis of adolescents’ image-based posts on Facebook. We aimed to determine whether the theoretical six-facet conceptualization of PBI was reflected in adolescents’ posts, and whether there were different trends according to gender and time, over a 3-year period. A set of 6,503 images posted by 66 adolescents (51.5% male), were coded for PBI attributes. The results indicate that inner positivity and appreciation of body functionality through involvement in sports and fun activities were the most represented PBI facets. Conversely, imagery representing taking care of the body via healthy food/beverage choices, embracing body diversity, and filtering information in a body-preserving manner, was rarely used to project self-image on Facebook. Gender differences were only found in the appreciation of body functionality via sports activities (more prevalent in boys) and investment in appearance using benign methods, such as the use of cosmetics (more prevalent in girls). Posts addressing appearance and health-promoting self-care behaviors tended to increase in mid-adolescence. We conclude that the adolescents’ posts on Facebook reflected several PBI characteristics, with a particular focus on those that enhance a functional view of the body. Future social media and school-level initiatives should prioritize the development of attuned self-care as well as mechanisms to filter messages that could endanger PBI, while also increasing the visibility of the diverse bodies that exist in the world.

Abstract