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Publications

Publications by José Coelho Rodrigues

2022

The Impact of Industry 4.0 Paradigm on the Pharmaceutical Industry in Portugal

Authors
Simoes, AC; Mendes, JT; Rodrigues, JC;

Publication
INNOVATIONS IN INDUSTRIAL ENGINEERING

Abstract
Technological evolution has continuously driven the development of industries and consequently of society. The fourth industrial revolution consists in the combination of a set of physical and digital technologies that has been changing systems' operations within industries. The pharmaceutical industry has a considerable impact on well-being and has been strongly challenged with this new reality, not only by those that are transversal to all industries but also due to the fact that it is a highly regulated sector, which creates additional barriers for industry 4.0 (I4.0) initiative's implementation. However, it is due to the fact that this revolution provides high growth opportunities to the industry, and consequently for the improvement of population's quality of life, that this topic has been subject to so much research at a global level. This study's main purpose is to understand the impact of I4.0 paradigm implementation in the pharmaceutical industry (mainly in the production area), to analyze the technological readiness of Portuguese pharmaceutical companies to implement I4.0 technologies and to understand the role of the I4.0 paradigm to fight the pandemic situation caused by the COVID-19. To achieve this purpose, an exploratory multiple-case study based on semi-structured interviews was conducted in two Portuguese pharmaceutical companies. It is expected that the results of this work lead to recommendations that help the Portuguese pharmaceutical industry to be better prepared to face the challenges that are coming with this revolution.

2022

The influence of a gamified application on soft mobility promotion: An intention perspective

Authors
Daniel, AD; Junqueira, M; Rodrigues, JC;

Publication
JOURNAL OF CLEANER PRODUCTION

Abstract
Despite the wide spread of gamification as a means of influencing behavior, we do not yet fully understand its effectiveness in promoting sustainable behaviors among young people. This question becomes all the more relevant when it comes to influencing their mobility habits, considering the negative impact of motorized transportation on urban livability. As a consequence, the promotion of soft mobility has been on the policy agenda in many countries. In this study, we explore the potential of gamification and the use of rewards as a way to incentivize young citizens to adopt soft mobility over motorized transports. Our goal was to understand how a gamified app with a built-in reward system can influence the promotion of soft mobility among young people in cities, focusing particularly on walking and cycling. To achieve this, we adopted a quantitative research methodology, carrying out a structured survey in three schools enrolled in the Sharing Lisboa project. We used statistical tools based on partial least squares structural equation modeling (PLS-SEM) to analyze the data. We found that an app influences the users' perception of its usefulness, leading to a positive attitude towards its use. Contrary to what was initially assumed, the reward system only influences the perceived usefulness, suggesting that it is important to convince potential users to try the system but that it does not influence their attitude. Moreover, the instrumental attitude, which is related to the benefits and functions of an app, together with the subjective (injunctive/descriptive) norms and perceived behavioral control, have a positive influence on walking/cycling travel intention. Therefore, social pressure, especially from family and friends, is important for building the intention to travel by bicycle/on foot.

2022

An Exploratory Diagnosis of Artificial Intelligence Risks for a Responsible Governance

Authors
Teixeira, S; Rodrigues, J; Veloso, B; Gama, J;

Publication
15th International Conference on Theory and Practice of Electronic Governance, ICEGOV 2022, Guimarães, Portugal, October 4-7, 2022

Abstract
Our lives have been increasingly filled with technologies that use Artificial Intelligence (AI), whether at home, in public spaces, in social organizations, or in services. Like other technologies, adopting this emerging technology also requires society's attention to the challenges that may arise from it. The media brought to the public some unexpected results from using these technologies, for example, the unfairness case in the COMPAS system. It became more evident that these technologies can have unintended consequences. In particular, in the public interest domain, these unintended consequences and their origin are a challenge for public policies, governance, and responsible AI. This work aims to identify the technological and ethical risks in data-driven decision systems based on AI and conduct a diagnosis of these risks and their perception. To do that, we use a triangulation of methods. In the first stage, a search on Web of Science has been performed. We consider all the 412 papers. The second stage corresponds to a analysis of experts. The papers have been classified according to the relevance to the topic by the experts. In the third stage, we use the survey method and include risk insights from stage two in our questions. We found 24 concerns which arise from the perspective of the ethical and technological risk perspective. The perception of participants regarding the level of concern they have with the risks of a data-driven system based on AI is high than their perception of society's concern. Fairness is considered the risk whose perception is more severe. Fairness, Bias, Accountability, Interpretability, and Explainability are considered the most relevant concepts for a responsible AI. Consequently, also the most relevant for responsible governance of AI. © 2022 ACM.

2022

Business models for the digital transformation of audiovisual archives

Authors
Rodrigues, JC;

Publication
INTERNATIONAL JOURNAL OF ENTREPRENEURIAL BEHAVIOR & RESEARCH

Abstract
Purpose This study contributes to the understanding of how cultural organizations are using digital technologies to redesign their business models and enable sustainable and impactful audiovisual digital archives. Design/methodology/approach An inductive multiple case research design was used. Five cases of audiovisual digital archives of independent films were selected. Data collected was based on desk research, onsite visits, interviews with top managers responsible for the digitalization of some of the archives and experimentation with the services provided. Data was collected and analyzed based on a theoretical framework defined from the literature for business models of cultural organizations. Findings The archives analyzed faced the challenge of aligning the commercial viability with a mission of making content available to increase cultural knowledge. A sustainable business model may be achieved by using different revenue models, while guaranteeing to offer a value proposition carefully aligned with stakeholders' expectations. Moreover, an impactful business model, i.e. a business model that enhances the creation of cultural value for customers and reaches wider audiences, requires careful audience management and the use of data analysis about audience behavior to adjust the offering. Finally, the business model must consider the resources, activities and infrastructure that ensure critical capabilities for the business and must be designed to ensure financial resilience of the organization. Originality/value This study contributes with a holistic analysis of business models for the digital transformation of cultural organizations, detailing alternative configurations for the most relevant components of a digital business model for audiovisual archives.

2022

Challenges of Data-Driven Decision Models: Implications for Developers and for Public Policy Decision-Makers

Authors
Teixeira, S; Rodrigues, JC; Veloso, B; Gama, J;

Publication
Advances in Urban Design and Engineering

Abstract

2022

Analyzing the EU forestry sector to seek new market opportunities using Minimum Spanning Tree based clustering analysis

Authors
Han, J; Pacheco, AP; Rodrigues, JC;

Publication
Advances in Forest Fire Research 2022

Abstract
To enhance the economic viability and address the labour shortage in the forestry industry, alternative solutions using robotization and automation are emerging. However, due to technological barriers and lack of solid business models, successful commercialization in the forestry sector is yet to be challenging. As an initial market analysis for developing a business model for new forestry machineries, this study was conducted to reveal clusters of EU countries to seek the potential market opportunities outside of Portugal. To identify similar market conditions and restrictions, EU countries were clustered using a hierarchical clustering algorithm and selection of variables while considering the geographic, economic, and social conditions of each country. Preliminary results showed that Austria and Poland had similar social capital and geographic conditions.

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