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Publications

Publications by LIAAD

2023

Towards adaptive and transparent tourism recommendations: A survey

Authors
Leal, F; Veloso, B; Malheiro, B; Burguillo, JC;

Publication
EXPERT SYSTEMS

Abstract
Crowdsourced data streams are popular and extremely valuable in several domains, namely in tourism. Tourism crowdsourcing platforms rely on past tourist and business inputs to provide tailored recommendations to current users in real time. The continuous, open, dynamic and non-curated nature of the crowd-originated data demands specific stream mining techniques to support online profiling, recommendation, change detection and adaptation, explanation and evaluation. The sought techniques must, not only, continuously improve and adapt profiles and models; but must also be transparent, overcome biases, prioritize preferences, master huge data volumes and all in real time. This article surveys the state-of-art of adaptive and explainable stream recommendation, extends the taxonomy of explainable recommendations from the offline to the stream-based scenario, and identifies future research opportunities.

2023

Feature Importances as a Tool for Root Cause Analysis in Time-Series Events

Authors
Kuk, M; Bobek, S; Veloso, B; Rajaoarisoa, LH; Nalepa, GJ;

Publication
Computational Science - ICCS 2023 - 23rd International Conference, Prague, Czech Republic, July 3-5, 2023, Proceedings, Part V

Abstract

2023

Persuasive Determinants in the Hotel Industry's Newsletter Opening Rates

Authors
Araujo, CR; Pires, PB; Delgado, C; Santos, JD;

Publication
SUSTAINABILITY

Abstract
Email marketing plays a key role in business communications and is one of the most widely used applications by consumers. The literature review points to several determinants that, when applied, increase the open rate of newsletters. This research evaluates the impact of six determinants of persuasion on the opening rate of a newsletter in the hotel industry. The determinants are the day of sending, the time of sending, subject line personalization, scarcity appeal, curiosity appeal, and authority figure. The chosen methodology focused on real experiments, using a high-end luxury hotel, and the respective customer database. The newsletter was sent to the subscriber list, where one part received the control and the other part received a variant with the test version. Ten A/B tests were conducted for each determinant. The results obtained were not in line with what is indicated in the literature review. Although the literature review yielded results that showed that the application of determinants increased the open rate of newsletters, this study obtained findings to the opposite and did not confirm what was prescribed by the reviewed literature. The results of the A/B tests were conclusive and revealed that the determinants did not increase the open rate of newsletters.

2023

Board Characteristics, Social Trust and ESG Performance in the European Banking Sector

Authors
Miranda, B; Delgado, C; Branco, MC;

Publication
Journal of Risk and Financial Management

Abstract
The aim of this study is to examine the impacts of board size, gender diversity and independence on ESG performance whilst also examining the impact of country-level social trust on such performance. We perform a panel data analysis and the least squares method for a sample of 75 European banks and a time span of 4 years from 2016 to 2019. We find that ESG performance is positively associated with board gender diversity and independence, and negatively associated with board size. Surprisingly, we find a negative relationship between country-level social trust and ESG performance. This is an important finding that we interpret as being related to the loss of confidence in the banking sector in the wake of the 2008 financial crisis. To regain such trust, the banking sector is likely to have suffered higher social pressure to engage in ESG activities in countries where social trust is lower. © 2023 by the authors.

2023

Intention to purchase sustainable fashion: Influencer and worth-of- mouth determinants

Authors
Moráis, CF; Pires, PB; Delgado, C; Santos, JD;

Publication
Social Media and Online Consumer Decision Making in the Fashion Industry

Abstract
There is a recognized need to study sustainability in fashion. Several studies have documented the determinants that influence fashion purchase intention. However, the determinants that influence the purchase of sustainable fashion still need to be understood, particularly those factors associated with influencers and electronic word-of-mouth. This study aimed to examine the constructs influencer credibility, influencer expertise, influencer similarity, influencer'sparasocial relationship, E-WOM homophily, E-WOM expertise, trust in the influencer, trust in social media, performance expectation, consumer knowledge, environmental beliefs, brand awareness and willingness to pay more, and their effect on purchase intention. The research methodology consisted of consumer interviews that were conducted using an online platform, and structural equation modeling was used to test the research hypotheses. The results obtained indicate that consumer knowledge and willingness to pay more are the only constructs that positively affect the purchase intention of sustainable fashion. © 2023, IGI Global. All rights reserved.

2023

Green Cosmetics: Determinants of Purchase Intention

Authors
Rodrigues, AC; Pires, PB; Delgado, C; Santos, JD;

Publication
Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing

Abstract
This study examined the determinants of purchase intention of green cosmetics, and eight semi-structured interviews were performed to identify them. The determinants identified were environmental awareness, lifestyle, willingness to pay, ethical issues and social and economic justice, cosmetic quality, concern with health, certification labels, trust in the brand, and advertising. Environmental awareness, lifestyle, willingness to pay, quality issues, ethics, and social and economic justice, as well as quality expectations, health concerns, and product knowledge, are the most significant determinants in the intention to purchase green cosmetics. Determinants such as certification labels, brand trust, and advertising are less significant. The research is relevant for the cosmetics industry and its brands to adapt their strategy and product offering to meet consumers’ needs and increase the consumption of green cosmetics and can also serve as a basis for the development of new quantitative studies on the purchase intention of green cosmetics. © 2023 by IGI Global.

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