Abstract

Abstract
Companies are putting more emphasis on the customer experience, associating services with their physical products with the help of emerging technologies. At the same time, several actors participating in research and innovation projects, such as universities, research institutes, and service providers, are involved in the value co-creation process. Thus, this study describes how digitalisation and servitisation in the context of participation in research and innovation projects contributed to innovation in industrial companies’ business model (BM). Qualitative exploratory research took place, collecting data through interviews with twelve key actors in industrial companies. The interviewees were professionals in management and R&D areas and founders from nine European countries who participated in six research and innovation European projects. The exchange of knowledge and experiences between the different actors of the innovation ecosystem influences this. From a practical point of view, research provides managers of industrial companies with the best practices and describes the main changes observed in the BM Canvas. This study also contributes to categorising companies in terms of their service maturity by associating factors other than servitisation, such as digitalisation and the actors of the research and innovation projects. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.

Abstract

Abstract
Previous studies show that digital transition brings several benefits and challenges for companies. Among those challenges, particularly for Small and Medium-sized Enterprises (SMEs), the main one is increased capacitation, from technical roles to management. Considering this, the main objective of this study is to identify the training needs and the ecosystem support in the face of the digital transition for Portuguese manufacturing SMEs.Semi-structured interviews were conducted with industry experts and company professionals in the automotive and textile sectors. It was concluded that all workers, from technical roles to middle and top management, need more digital capabilities and would benefit from training programmes. The most desired areas for training are data science, virtualisation skills, quality assurance, technical training, and soft skills. The preferred format is physical (or hybrid at most) during working hours and with theoretical training before on-the-job learning. Both industrial companies and experts believe in the value of involving external entities in the training of employees, with the three most referred entities being technology and interface centres, universities, and business associations.