Abstract
This review is an analysis of the literature on public transport and mobile ticketing systems and their gamification. The review is divided into three main topics: (i) Behavioral Change in relation to Public Transport, (ii) Gamification, and (iii) Gamification in Public Transport and Mobile Ticketing. This study shows the diversity of the theme of gamification applied to the transport sector and demonstrates its potential to attract and retain more customers for more sustainable means of transport. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.

Abstract
The aim of this work is to determine, based on a market research, the level of passenger satisfaction with public transport services, in order to support better marketing decisions. This survey involves dimensions such as the level of satisfaction with timetables and frequency, vehicle conditions, driver attitudes and behavior, fares and information made available to passengers. The study was applied to the case of public transport in the Porto Metropolitan Area, Portugal, and aims to help define recommendations to improve the quality of service and define more effective marketing strategies. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.