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Publications

Publications by Frederico Branco

2019

Accessibility in Mobile Applications of Portuguese Public Administration

Authors
Carneiro, M; Branco, F; Gonçalves, R; Yong Oliveira, MA; Moreira, F; Martins, J;

Publication
Learning and Collaboration Technologies. Ubiquitous and Virtual Environments for Learning and Collaboration - 6th International Conference, LCT 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Orlando, FL, USA, July 26-31, 2019, Proceedings, Part II

Abstract
Today’s society presents a fast development marked by the digital era, where the sharing, disclosure and access to information is made through information and communication technologies. The use of mobile applications is growing exponentially, spreading to the most varied social classes and everyday activity areas. Worldwide, its use in the most variety of services, has been increasing significantly. Given that, it is essential that mobile applications are accessible in a way that allows access conditions and equal opportunities to all the users. With this study we present indicators regarding the state of accessibility in mobile applications through the evaluation of five Portuguese public administration applications. The methodology used was a fully manual evaluation through a proposal of a model of evaluation divided by quantitative and qualitative requirements created by us, as well as the use of functionalities such as VoiceOver and TalkBack. Taking into account that the study initially proposed on accessibility in mobile applications is the first to be carried out in Portugal and one of the few currently worldwide, it is believed that its content may help, in some way, to raise awareness of the state of accessibility in the Portuguese mobile applications, to create measures that make these applications more accessible to all and that this work could be taken into account in future studies of the topic. © 2019, Springer Nature Switzerland AG.

2020

Qualitative analysis of virtual reality adoption by tourism operators in low-density regions

Authors
Martins, J; Goncalves, R; Au Yong Oliveira, M; Moreira, F; Branco, F;

Publication
IET SOFTWARE

Abstract
Virtual reality technologies have grown in complexity and functionality, increasing their relevance in various sectors of activity. Applying these innovations to tourism is advantageous for the organisations, the tourists and even the territories. They can provide multisensory immersivity, simulate actions and movements in real-time, enriching reality using interactive virtual objects. Thus, captivating visitors and showing territories from richer and livelier perspectives. This study describes a review of the adoption of virtual reality technology at the organisational level. In order to adapt the literature review to the tourism topic, the process of analysis of the literature was carried out with a constant concern to analyse research that studied the topic. Assuming the need to further develop the work done and to obtain a confirmation on the contribution resulting from the bibliographic review, a focus group was developed, which allowed several specialists to discuss collaboratively and interactively the research project topics without having to be in face-to-face contact. The results of this study allow not only to acknowledge the relevance of virtual reality for tourism but also to understand how the existing literature and experts are aligned with the identification of opportunities for disruptive development of solutions that trigger tourism destinations and organisational development.

2019

The impact of the digital economy on the skill set of high potentials

Authors
Leite, MP; Mihajlovski, T; Heppner, L; Branco, F; Au Yong Oliveira, M;

Publication
Advances in Intelligent Systems and Computing

Abstract
Hiring outstanding employees is the goal of every company. Digitalization impacted the way companies work and the environment they are surrounded by. Considering this change, employees are facing new challenges for which a concrete skill set is needed. By conducting qualitative interviews, a distinct skill set required by companies was identified. The outcome is that soft skills moved to the forefront, playing a major role when coping with the digital future. In a further step, recommendations for talent management regarding recruitment and development of high potentials are given. With the implementation of technology and the adaption to the human resources perspective, companies will be able to master digital transformation. © Springer Nature Switzerland AG 2019.

2019

The strategy of josefinas: Building a well-known brand through social media

Authors
Inês, A; Pires, P; Carvalho, A; Santos, L; Branco, F; Au Yong Oliveira, M;

Publication
Advances in Intelligent Systems and Computing

Abstract
The Internet has changed the way people and businesses communicate. Social media is now seen as a marketing tool, as it influences the promotion of products and helps to raise brand awareness and recognition. Indeed, companies now want to build long-term relationships with clients through online channels, as they are more convenient, faster and reach a greater public. Our article emphasizes the role of social media as a driving force to promote online businesses and build a well-known brand. However, to build and manage customers’ relationships and loyalty, brands need to develop an online communication strategy that will help to promote the brand. Our case study focuses on the success story of Josefinas, a Portuguese luxury shoe brand. It was created exclusively online and became a well-known brand due to social media and digital influencers. However, is it enough for businesses to be online? To answer this question and to analyse the major role social media played in building Josefinas, our study involved two interviews and the analysis of secondary data. © Springer Nature Switzerland AG 2019.

2019

The Use of LinkedIn for ICT Recruitment

Authors
Pinho, G; Arantes, J; Marques, T; Branco, F; Au Yong Oliveira, M;

Publication
Advances in Intelligent Systems and Computing

Abstract
LinkedIn is undoubtedly a market leader when it comes to social networks that are aimed for professional use, demonstrating over time that it is a highly valued instrument used by recruiters, as well as a successful way to complement/replace organic recruitment. One of the areas with the most current demand and specific requirements/skills is Information and Communication Technologies (ICT) and, as in all scientific fields, there is a huge focus on recruiting the best candidate in the shortest time possible. The key goals of this article are to understand the relevance of LinkedIn use by an ICT recruiter taking into account the specific requirements/skills often desired by companies, to perceive if ICT students and workers with an updated LinkedIn profile are contacted by recruiters, and comprehend if it is true to say that recruitment via a social network is faster and does not detract from the quality of the hired candidate, compared with organic recruitment. A survey was performed focusing on students and workers in the ICT field and two semi-structured interviews were conducted in a consulting firm as well as in a software house. The results obtained suggest that LinkedIn is an essential recruitment tool for the ICT companies/consulting firms, but it is important to emphasize that most companies combine organic recruitment with LinkedIn recruitment. In our study, 89% of the respondents with an updated LinkedIn account have already been contacted by recruiters, proving that LinkedIn can certainly increase the probability of being hired. © 2019, Springer Nature Switzerland AG.

2019

Could children be influenced by technology? An exploratory study in Portugal

Authors
de Lemos, CM; Oliveira, CMP; Neves, SAC; Teixeira, VMMM; Branco, F; Au Yong Oliveira, M;

Publication
Advances in Intelligent Systems and Computing

Abstract
The purpose of this work was to collect information about how technology influences children nowadays, in Portugal, an intermediate technology country in the European Union. The methods used were interviews and questionnaires presented to children (a total of 38 children), parents (15 parents) and teachers (three teachers) in order to find out how they feel about today’s technological devices and how they think they can influence the society of the future, and whether they have a negative or positive impact or both. The methods selected were seen to be the best to obtain the desired answers, because public opinion is assuredly a good way to receive feedback about various contemporary products and phenomena. The conclusion was that every child in the sample owns digital devices and this influences them mostly in a positive way, in the opinion of their parents and teachers. Technology can also influence them in a negative way, but only if used so much that it becomes an addiction, affecting the child’s attention in school, as well as their daily activities. The motivation to do this research study was mainly that one of the authors has four children and can see the profound changes inflicted in them by technology versus older generations and thus an exploratory study into technological change brought on by devices, gadgets and social media was decided upon. © Springer Nature Switzerland AG 2019.

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