Abstract
The main purpose of this paper is to help small businesses such as startups to successfully adopt and implement digital marketing as a strategy in their business plan. Given that many of these companies have a considerable number of fragile internal characteristics, such as a lack of access to financial capital while lacking also qualified human resources, they can't adopt a technology without first evaluating how it would affect them. With this in mind, this study will go through several stages of qualitative analysis to find the most relevant and important factors in the adoption of digital marketing in startups. We are looking to validate the results of each step with experts in the field; in order to do that an online focus group tool will be used so that the digital marketing specialists can propound their opinions.

Abstract
In the last decade, the use of smartphones has grown steadily. The way consumers interact with brands has changed owing to the accessibility of interne connection on smartphones, and ubiquitous mobility. It is crucial to understand the factors that motivate consumers to interact with smartphone advertisements and therefore what stimulates their decision to purchase. To achieve this goal, we proposed a conceptual model that combines Ducoffe's web advertising model and flow experience theory. Based on the data collected from 303 Portuguese respondents we empirically tested the conceptual model using a partial least squares (PIS) estimation. The results showed that advertising value, flow experience, web design quality, and brand awareness explain purchase intention. The study provides results that allow marketers and advertisers to understand how smartphone advertisements contribute to consumer purchase intention.

Abstract
Online citizen public participation in consultation and decision-oriented processes supported by local governments is a key ingredient for successful digital democracy. As the participatory process is a voluntary activity, social capital, and individual motivation can help to understand citizen engagement in the usage of electronic participatory platforms (e-participation). This study presents and discusses the results of a research model evaluated with 200 respondents who experienced e-participation. The research model integrates a well-known theory of information systems, UTAUT, with the social capital theory, and the individual motivators. We found that, besides the positive effects of UTAUT constructs, such as perceived usefulness, effort expectancy, and facilitating conditions on the intention to use e-participation; altruism also plays a role as a driver of the intention to use. Social capital partially impacts on the actual usage of e-participation. (C) 2018 The Authors. Published by Elsevier B.V. This is an open access article under the CC BY license.

Abstract
Traditional e-Commerce platforms tend to mimic existing physical store processes in which customers are given the opportunity to purchase only the available products without any type of personal customization or even without the possibility of being allowed to present a desired product/service to which the market might be able to respond. With this in mind, a prototype for an electronic negotiation platform directed at the tourism sector has been developed and focused on Douro Valley tourism operators, products and services. In our opinion this prototype might help to develop new business models drawn from the customers' willingness to have a personal tourism experience and not just something off the shelf.

Abstract
With the appearance of innovative virtual reality (VR) technologies, the need to create immersive content arose. Although there are already some non-immersive solutions to address immersive audio-visual content, there are no solutions that allow the creation of immersive multisensory content. This work proposes a novel architecture for a collaborative immersive tool that allows the creation of multisensory VR experiences in real-time, thus promoting the expeditious development, adoption, and use of immersive systems and enabling the building of custom-solutions that can be used in an intuitive manner to support organizations' business initiatives. To validate the presented proposal, two approaches for the authoring tools (Desktop interface and Immersive interface) were subjected to a set of tests and evaluations consisting of a usability study that demonstrated not only the participants' acceptance of the authoring tool but also the importance of using immersive interfaces for the creation of such VR experiences.

Abstract
As higher education evolves into a multifaceted and complex activity, the incorporation of education management information systems (EMIS) that allows for the production of relevant, organized and structured information, becomes a necessity for both institutions and students. Despite the recognition of this requirement, existing literature does not focus on how EMIS might trigger students' success. With this in mind, an initial proposal of a multi-perspective EMIS success model is presented and a validation on the possible existence of linear correlations between the model contexts is described. Moderate correlations have been detected between the majority of the model contexts and a very strong correlation has been detected between students' satisfaction and the arise of net benefits associated with the use of EMIS.