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Publications

Publications by José Luís Martins

2016

Promoting e-Commerce Software Platforms Adoption as a Means to Overcome Domestic Crises: The Cases of Portugal and Spain Approached from a Focus-Group Perspective

Authors
Goncalves, R; Martins, J; Pereira, J; Cota, M; Branco, F;

Publication
TRENDS AND APPLICATIONS IN SOFTWARE ENGINEERING

Abstract
Focus group interactions led to a set of strategic recommendations with regards to how to improve e-Commerce adoption levels in Iberian enterprises, essential in times of crises. Suggestions include: (1) Create actions to influence the governments of the Iberian Peninsula to re-evaluate the legislation that regulates e-Commerce; (2) Encourage venture capitalists, banks and business angels to create financing lines with better access; (3) Encourage European institutions of higher education to create partnerships with Iberian enterprises in a way that the technical know-how in these enterprises could be mixed with the scientific knowledge of those institutions; (4) Create, alongside with training organizations and universities, a set of new training courses directed at Iberian enterprises focusing on concepts such as Web 2.0 capabilities and the maintaining of a coherent online organizational identity. Increases in e-Commerce transactions may bring changes in mentality and greater prosperity to nations such as Portugal and Spain.

2015

Social Networks Sites Adoption for Education A Global Perspective on the Phenomenon Through a Literature Review

Authors
Martins, J; Goncalves, R; Branco, F; Peixoto, C;

Publication
2015 10TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI)

Abstract
The current level of technological evolution and the mass use of social networks sites (SNS), both by individual users and by organizations, brings to light a window of opportunity for the use of these technologies in educational activities. By analysing the existing scientific literature that focus on the adoption of SNS both at individual and organizational level, we were able to identify a gap with regard to the use of these technologies for educational purposes, making room to the need of creating a global perspective on the phenomenon through a systematic literature review. In this article we present a global characterization on the adoption of SNS for educational activities, and for that we addressed not only the perspective of educational institutions, but also the perspective of both students and teachers. Some final thoughts on future work are also presented in the final section of the article.

2016

Usability evaluation of an entertainment platform by people with intellectual disabilities

Authors
Rocha, T; Carvalho, D; Gonçalves, R; Martins, J; Branco, F; Bessa, M;

Publication
2016 11TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI)

Abstract
In this paper it is presented a usability evaluation of an entertainment platform, well-known, YouTube. The main aim is to study how people with intellectual disabilities interact with the layout and uses their search field option. We intended to observe and analyze performance and satisfaction but also if the interface can give them autonomy on the search option. The results show that participants had a good experience with the interface, however cannot be autonomy with the search option.

2017

Analysis, specification and design of an e-commerce platform that supports live product customization

Authors
Barreira, J; Martins, J; Gonçalves, R; Branco, F; Cota, MP;

Publication
Advances in Intelligent Systems and Computing

Abstract
In recent years, the demand from online customers has become a major problem, the variety of choice and the need for them to feel special triggered the desire to customize the products they want to buy. This high customer demand for customized products has been one of the biggest obstacles that companies have encountered. To achieve an adequate response to customer demands, companies need to adopt tools that offer to customers exactly what they want, in other words, allow customers to customize the products they want to buy. This research aims to perceive if using CMS platforms and low-cost software might be a proper solution for enterprises who intend to not only sell their products online, but also want their customers to be able to perform live product customization during their purchase. © Springer International Publishing AG 2017.

2017

A full scope web accessibility evaluation procedure proposal based on Iberian eHealth accessibility compliance

Authors
Martins, Jose; Gonçalves, Ramiro; Branco, Frederico;

Publication
Computers in Human Behavior

Abstract
Internet is becoming one of the most adopted technologies of all times and one of its particular uses concerns the public health issues. The search for health related information and the exchange of experiences and opinions on symptoms and treatments is one of the main activities associated with eHealth websites, hence the need for these websites to be accessible to everybody, including those with some sort of disability. Nevertheless, when assessing the level of the WCAG 2.0 compliance of Iberian eHealth websites, the results achieved during a two stage, one year apart, evaluation indicated that these websites were definitely not accessible. By adding this finding to other similar results achieved by means of similar researches we believe that a new full scope Web accessibility and usability evaluation procedure was needed and is now presented. The referred proposal aims at creating a basis for both organisations and Web developers to understand how to perform an adequate assessment of their websites. © 2016 Elsevier Ltd.

2014

Electronic Commerce as a Competitive Advantage The SMEs from Tras-os-Montes e Alto Douro

Authors
Goncalves, R; Gomes, S; Martins, J; Marques, C;

Publication
PROCEEDINGS OF THE 2014 9TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI 2014)

Abstract
This work results from an exhaustive characterization of the practices of E-commerce through the use of a questionnaire to small and medium enterprises of Tras-os-Montes and Alto Douro in Portugal, seeking to identify and promote the use of this technology in order to obtain competitive advantages.

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