Abstract
Digital presence, especially using websites, is currently one of the pillars for effective communication in the field of marketing. However, it appears that many organizations, despite making high investments in development, even if they present a visually attractive website, face difficulties in attracting visitors. In the case of the tourism sector, in which competition takes place on a global level, it is even more pressing for technologies to reach potential stakeholders, first attracting visitors, then seducing them and converting them into customers. In this context, digital marketing techniques, and more specifically, website optimization techniques to improve their visibility by search engines (Search Engine Optimization) are the key to leveraging the potential for visits to any website. In this article, digital marketing concepts and the technological aspects that affect the indexing made by search engines will be explored. The case study presented intends to demonstrate, in a simplified way, the importance and applicability of these concepts and techniques, proposing a set of improvements that should be implemented to improve the positioning of the Termas de Chaves web site in the search engine page results.

Abstract
Digital presence, especially using websites, is currently one of the pillars for effective communication in the field of marketing. However, it appears that many organizations, despite making high investments in development, even if they present a visually attractive website, face difficulties in attracting visitors. In the case of the tourism sector, in which competition takes place on a global level, it is even more pressing for technologies to reach potential stakeholders, first attracting visitors, then seducing them and converting them into customers. In this context, digital marketing techniques, and more specifically, website optimization techniques to improve their visibility by search engines (Search Engine Optimization) are the key to leveraging the potential for visits to any website. In this article, digital marketing concepts and the technological aspects that affect the indexing made by search engines will be explored. The case study presented intends to demonstrate, in a simplified way, the importance and applicability of these concepts and techniques, proposing a set of improvements that should be implemented to improve the positioning of the “Termas de Chaves” website in the search engine page results. © 2022 IEEE Computer Society. All rights reserved.

Abstract
Many country's regions are rich in food-heritage. Within this, food products are often ex-libris of the regions and sustain ancestral traditions that make these regions known in the world. This reality materializes products of protected geographical origin and/or protected designation of origin. In the context of a society increasingly interested in the traditional, in respect for the environment, animal rights and the guarantee of authenticity, this paper proposes a conceptual model based on technology capable of guaranteeing the traceability of these products, as well as leveraging their valorization and, at the same time, it guarantees, to the different players of the supply chain, useful feedback on the perception of the consumer and his interests. This proposal will enhance the products by increasing information and services available to the consumer and will allow the process of creation, development and production of food products to be done in partnership with consumers. Even though our focus is on typical regional food products, our proposed model is suitable for any food supply chain.

Abstract
The aim of this paper is to provide an analysis that will be necessary for the development of a future digital marketing plan for CubiCasa OY with the main goal to attract new customers in the United States market. Specifically, the following topics are addressed during the analysis: external and internal examination of CubiCasa in the United States market to assess the current company’s position in the market; performing empirical research to figure out the most important aspects for real estate photographers and businesses.

Abstract
Nowadays, tourists are increasingly thirsty for information on anything that surrounds him. With the Information Communication Technologies (ICT) evolution that supports the ubiquity, it is necessary to rethink the available models of information and services to tourists. With the evolution of mobile devices, with wireless access, together with the decreasing of the network traffic costs and with the increasing number of access points of wireless access, becomes more common and attractive. Therefore, in this paper we present an analysis of the state of the art of the support applications for tourists for mobile environments, setting them according to the development technologies. In addition, it is also presented a suitable framework to support the tourist's needs based on a ubiquitous approach.

Abstract
Nowadays, tourists are increasingly thirsty for information on anything that surrounds him. With the Information Communication Technologies (ICT) evolution that supports the ubiquity, it is necessary to rethink the available models of information and services to tourists. With the evolution of mobile devices, with wireless access, together with the decreasing of the network traffic costs and with the increasing number of access points of wireless access, becomes more common and attractive. Therefore, in this paper we present an analysis of the state of the art of the support applications for tourists for mobile environments, setting them according to the development technologies. In addition, it is also presented a suitable framework to support the tourist's needs based on a ubiquitous approach.