Abstract
The Information and Communication Technologies (ICT) plays a major role in tourism, travel and hospitality industry. The Integration of ICT in the tourism industry is essential for success of tourism enterprise, as such it is necessary to integrate ICT in higher education curricula. This paper analyzes the relevance given by the various Portuguese and Spanish institutions of higher education to ICT in their degrees. The analysis carried out was done in degree courses operating in the academic year 2018/2019, in Portuguese and Spanish universities and polytechnics. A comparison was also made with the reality of 2012/2013. Copyright © 2020. Elisabete PAULO MORAIS, Carlos R. CUNHA and João Pedro GOMES. Distributed under Creative Commons Attribution 4.0 International CC-BY 4.0.

Abstract
The need for organizations to cooperate, especially SMEs, is currently considered an appropriate way to gain competitive capacity, and ICT are an enabler to support the creation of interorganizational cooperation networks. However, in rural regions, investment in technology is scarce and often seen as an unbearable cost. In order to respond to this reality, this work presents a conceptual technological model capable of leveraging and supporting the creation of cooperation networks, with the contextualization of the business in rural regions being previously done, exploring the fundamentals of cloud computing and cooperation networks.

Abstract

Abstract
Rural tourism can be an opportunity to perform the development of the most disadvantaged rural areas. In this pursuit, there are many challenges to face for make this sector competitive and economically viable. This paper focuses on develop a better understanding of rural tourism and the need for cooperative paradigms that can leverage its competitiveness. In this context, a conceptual model and a technology-based system is presented to bridge the gap between heritage resources and business opportunities to enable regional development.

Abstract
In small and rural regions, where we can many times find top quality products, there is, many times, a greater difficulty in promoting their products. This difficulty begins in the nature of the companies that manufacture these products. These companies are typically family-owned or small-sized, not having large capacity to carry out very elaborate marketing strategies. They often depend of the tourist attractiveness of the regions themselves to leverage their sales. This paper discuss the challenges for the promotion of regional products and rural regions, review the role of smartphones and the main tag-based contextualization mechanisms and their potential for leverage the sale of rural regional products and, finally, presents a cooperation-based conceptual model, where are combined contextualization-tags and mobile devices to promote regional products, leverage sales and promote rural regions by attracting new visitants, making regional products a window-mechanism to the promotion of rural regions heritage and tourism-related services.

Abstract
In small and rural regions, where we can many times find top quality products, there is, many times, a greater difficulty in promoting their products. This difficulty begins in the nature of the companies that manufacture these products. These companies are typically family-owned or small-sized, not having large capacity to carry out very elaborate marketing strategies. They often depend of the tourist attractiveness of the regions themselves to leverage their sales. This paper discuss the challenges for the promotion of regional products and rural regions, review the role of smartphones and the main tag-based contextualization mechanisms and their potential for leverage the sale of rural regional products and, finally, presents a cooperation-based conceptual model, where are combined contextualization-tags and mobile devices to promote regional products, leverage sales and promote rural regions by attracting new visitants, making regional products a window-mechanism to the promotion of rural regions heritage and tourism-related services.