Abstract
Purpose - The purpose of this paper is to explore the challenges, interplay and potential directions for future service research to address the first three Sustainable Development Goals (SDGs) of no poverty, zero hunger and good health and well-being. Design/methodology/approach - This commentary examines how service research has addressed these SDGs in the literature, and through the development of a theory of change, the authors propose an agenda for service research going beyond serving, to enabling and transforming service systems, expanding the current focus on individual to community and population well-being through promotion and prevention.Findings - Service research has increasingly advocated human-centered approaches but requires a shift towards an all of humanity perspective. Individual and collective well-being have gained attention in service research, emphasizing the importance of considering collective well-being.Research limitations/implications - The commentary underscores the need for a comprehensive approach to develop services that contribute to the well-being of the human species. It calls for research that transcends dyadic interactions, considers systemic dynamics and broadens the focus from individual to collective and population well-being. Social implications - This paper discusses important societal issues of poverty, hunger and good health and well-being and the need for integrated and ecosystem approaches to develop equitable and sustainable solutions for collective well-being.Originality/value - While SDGs 1, 2 and 3 address individual goals, they collectively underpin the well-being of communities and societies.

Abstract
PurposeThe service environment is becoming increasingly turbulent, leading to calls for a systemic understanding of it as a set of dynamic service ecosystems. This paper advances this understanding by developing a typology of service ecosystem dynamics that explains the varying interplay between change and stability within the service environment through distinct behavioral patterns exhibited by service ecosystems over time. Design/methodology/approachThis study builds upon a systematic literature review of service ecosystems literature and uses system dynamics as a method theory to abductively analyze extant literature and develop a typology of service ecosystem dynamics. FindingsThe paper identifies three types of service ecosystem dynamics-behavioral patterns of service ecosystems-and explains how they unfold through self-adjustment processes and changes within different systemic leverage points. The typology of service ecosystem dynamics consists of (1) reproduction (i.e. stable behavioral pattern), (2) reconfiguration (i.e. unstable behavioral pattern) and (3) transition (i.e. disrupting, shifting behavioral pattern). Practical implicationsThe typology enables practitioners to gain a deeper understanding of their service environment by discerning the behavioral patterns exhibited by the constituent service ecosystems. This, in turn, supports them in devising more effective strategies for navigating through it. Originality/valueThe paper provides a precise definition of service ecosystem dynamics and shows how the identified three types of dynamics can be used as a lens to empirically examine change and stability in the service environment. It also offers a set of research directions for tackling service research challenges.

Abstract
Purpose - Customer-provider relationships unfold through multiple touchpoints across different channels. However, some touchpoints are more important than others. Such important touchpoints are viewed as moments of truth (MOTs). This study examines the impact of a series of touchpoints on an MOT, and the role MOTs play in determining future profitability and other behavioral outcomes (e.g. customer retention and customer cross-buy) in a business-to-business (B2B) context. Design/methodology/approach - Building upon social exchange theory, a conceptual model is proposed and tested that examines the impact of human, digital, and physical touchpoints and past MOTs on customer evaluation of a current MOT and on future customer outcomes. This research employs a longitudinal methodology based on a unique panel dataset of 2,970 B2B customers. Findings - Study results show that all touchpoints significantly contribute to MOTs, while human and physical touchpoints maintain their primacy during MOTs. The impact of MOTs on future customer outcomes is also demonstrated. Practical implications - This study highlights the need for prioritizing human and physical touchpoints in managing MOTs, and for carefully managing MOTs across time. Originality/value - Given its B2B outlook and longitudinal approach, this research contributes to the multichannel and interactive marketing literature by determining relevant touchpoints for B2B customers.

Abstract
Data-driven models have been recognized as powerful tools to support Structural Health Monitoring (SHM). This paper contributes to the literature by exploring two data-driven approaches to detect damage through changes in a set of variables that assess the condition of the structure, and accommodates the challenge that may arise due to the influence of environmental and operational variabilities. This influence is reflected in the response of the structure and can reduce the probability of detecting damage in a structure or increase the probability of signaling false positives. This paper conducts a comparative study between a machine learning detection approach (supported by linear regression, random forest, support vector machine, and neural networks) and a cointegration approach, with the aim of detecting damage as early as possible. This study also contributes to the literature by evaluating the merits of the damage detection methods using real data collected from a small-scale structure. The structure is analyzed in a reference state and a perturbed state in which damage is emulated. The results show that both approaches are able to detect damage within the first 24 h, without ever signaling false positives. The cointegration based approach can notably detect damage after 10 h and 15 minutes, while the machine learning approach takes 20 h 30 m to detect damage.

Abstract
Food waste is responsible for severe environmental, social, and economic issues and therefore it is imperative to prevent or at least minimize its generation. The main cause of food waste is poor demand forecasting and so it is essential to improve the accuracy of the tools tasked with these forecasts. The present work proposes four models meant to help food catering services predict food demand accurately and thus avoid overproducing or underproducing. Each model is based on a different machine learning technique. Two baseline models are also proposed to mimic how food catering services estimate future demand and to infer the added value of employing machine learning in this context. To verify the impact of the proposed models, they were tested on data from the three different canteens chosen as case studies. The results show that the models based on the random forest algorithm and the long short-term memory neural network produced the best forecasts, which would lead to a 14% to 52% reduction in the number of wasted meals. Furthermore, by basing their decisions on these forecasts, the food catering services would be able to reduce unmet demand by 3% to 16% when compared with the forecasts of the baseline models. Thus, employing machine learning to forecast future demand can be very beneficial to food catering services. These forecasts can increase the service level of food services and reduce food waste, mitigating its environmental, social, and economic consequences.

Abstract
The complex trajectories of higher education students are deviations from the regular path due to delays in completing a degree, dropping out, taking breaks, or changing programmes. In this study, we investigated degree changing as a cause of complex student trajectories. We characterised cohorts of students who graduated with a complex trajectory and identified the characteristics that influenced the time to graduation. To support this predictive task, we employed machine learning techniques such as neural networks, support vector machines, and random forests. In addition, we used interpretable techniques such as decision trees to derive managerial insights that could prove useful to decision-makers. We validated the proposed methodology taking the University of Porto (Portugal) as case study. The results show that the time to degree (TTD) of students with and without complex trajectories was different. Moreover, the proposed models effectively predicted TTD, outperforming two benchmark models. The random forest model proved to be the best predictor. Finally, this study shows that the factors that best predict TTD are the median TTD and the admission regime of the programme of destination of transfer students, followed by the admission average of the previous programme. By identifying students who take longer to complete their studies, targeted interventions such as counselling and tutoring can be promoted, potentially improving completion rates and educational outcomes without having to use as many resources.