Abstract

Abstract
In the chapter, we can find the recommendation for entrepreneurs. The authors are trying to answer the question: How should employers treat Generation Z employees? A complex analysis of the research carried out by the authors as well as other examples from Europe and other continents have been pointed out. A recommendation for enterprises has been included. © 2023 selection and editorial matter, Joanna Niezurawska, Radoslaw Antoni Kycia and Agnieszka Niemczynowicz; individual chapters, the contributors.

Abstract
Companies focus on achieving high service levels and need to combine short service times with the dynamics between cost and quality. Their transportation systems are therefore a fundamental part; they must be reliable and efficient. This study was implemented in a company of the marine industry, and its final product has special characteristics that require special transportation, i.e., they need a truck with a special structure to be able to transport the boats. This situation causes the vehicle to return empty to the company, a route that the company must support economically. The company has already approached several options with logistic service providers (3PL) without obtaining positive solutions. It is in this sense that the present project arises, which aims to develop a tool for the creation of round-trip circuits, given that in the current context the company intends to acquire a vehicle with reduced environmental impact. In a first phase we analyze the company’s needs based on the unique characteristics of the final product, then we study the existing options on the market. Culminating in the proposal of a vehicle that allows performing a circuit in round trip (distribute the final product and return with raw material and not empty) powered by renewable energy. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.

Abstract
The online channel, particularly in the food retail area, has been evolving positively and exponentially in the world, including Portugal. Currently, this type of purchase is increasingly part of people’s daily lives, even more so with the emergence of the Covid-19 pandemic. Consequently, in Portugal, most companies adopt a multichannel strategy, where the physical store and the online store operate independently from each other. However, it is necessary to rethink this channel integration model, which may go through an omnichannel strategy, where the physical store and the online store operate as a single store, and where several advantages are already recognized in terms of the consumer’s shopping experience. The main objective of this study is to understand the strategy implemented by the company studied, Pingo Doce, through an analysis and description of its channels. To better understand the strategy of the company under study, a semi-structured exploratory interview was carried out with one of the people in charge of Pingo Doce’s digital channels, to understand the strategy used by the company and thus complement the data obtained through direct observation and bibliographic research. At the end of the work developed it was possible to understand the positioning of Pingo Doce in the online food retail area and their online and offline distribution strategies.

Abstract
Retailers depend on accurate forecasts of product sales at the Store x SKU level to efficiently manage their inventory. Consequently, there has been increasing interest in identifying more advanced statistical techniques that lead to accuracy improvements. However, the inclusion of multiple drivers affecting demand into commonly used ARIMA and ETS models is not straightforward, particularly when many explanatory variables are available. Moreover, regularization regression models that shrink the model's parameters allow for the inclusion of a lot of relevant information but do not intrinsically handle the dynamics of the demand. These problems have not been addressed by previous studies. Nevertheless, multiple simultaneous effects interacting are common in retailing. To be successful, any approach needs to be automatic, robust and efficiently scaleable. In this study, we design novel approaches to forecast retailer product sales taking into account the main drivers which affect SKU demand at store level. To address the variable selection challenge, the use of dimensionality reduction via principal components analysis (PCA) and shrinkage estimators was investigated. The empirical results, using a case study of supermarket sales in Portugal, show that both PCA and shrinkage are useful and result in gains in forecast accuracy in the order of 10% over benchmarks while offering insights on the impact of promotions. Focusing on the promotional periods, PCA-based models perform strongly, while shrinkage estimators over-shrink. For the non-promotional periods, shrinkage estimators significantly outperform the alternatives.

Abstract
Global models have been developed to tackle the challenge of forecasting sets of series that are related or share similarities, but they have not been developed for heterogeneous datasets. Various methods of partitioning by relatedness have been introduced to enhance the similarities of sets, resulting in improved forecasting accuracy but often at the cost of a reduced sample size, which could be harmful. To shed light on how the relatedness between series impacts the effectiveness of global models in real-world demand-forecasting problems, we perform an extensive empirical study using the M5 competition dataset. We examine cross-learning scenarios driven by the product hierarchy commonly employed in retail planning to allow global models to capture interdependencies across products and regions more effectively. Our findings show that global models outperform state-of-the-art local benchmarks by a considerable margin, indicating that they are not inherently more limited than local models and can handle unrelated time-series data effectively. The accuracy of data-partitioning approaches increases as the sizes of the data pools and the models' complexity decrease. However, there is a trade-off between data availability and data relatedness. Smaller data pools lead to increased similarity among time series, making it easier to capture cross-product and cross-region dependencies, but this comes at the cost of a reduced sample, which may not be beneficial. Finally, it is worth noting that the successful implementation of global models for heterogeneous datasets can significantly impact forecasting practice.