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Publications

Publications by António Carrizo

2023

A brand loyalty-risk framework in the luxury watch market

Authors
Silva, P; Moreira, AC; Almeida, S; Mountinho, V;

Publication
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS

Abstract
PurposeIn a society that encourages consumption, attributes such as exclusivity and social recognition are important in what is intended to be restricted to a certain exclusive segment. Luxury is something that is more desirable than necessary. This study develops and tests a model that analyses the brand loyalty-risk relationship in the luxury watch market.Design/methodology/approachTo test the proposed research model, a sample of 306 international consumers and enthusiasts of luxury brand watches was collected. The data were analysed using structural equation modelling.FindingsThe results show that perceived quality has a negative indirect influence on brand risk and brand trust has a strong direct negative effect on brand risk. However, the findings also show that in the luxury market, the greater the affection for the brand, the greater the risk perceived by consumers.Research limitations/implicationsThe study was conducted in a single market, luxury watches and the sample includes both enthusiasts and consumers of the luxury brands.Practical implicationsManagers should be aware of the double-edged role of brand affect on brand risk. The quality of a brand and the trust in its promise decrease the risk to the consumer.Originality/valueThis pioneering study is one of the first to approach an underexplored topic as is the case of the risk associated with a brand in the context of the luxury goods market. Moreover, it relies on an international sample composed of consumers from several countries.

2023

Risk governance as a line of defense: Systematic review of hotspots for future research

Authors
Addae, JA; Mota, J; Moreira, AC;

Publication
COGENT BUSINESS & MANAGEMENT

Abstract
To forestall future financial crises, risk governance has been embraced as a line of defense. Therefore, this paper seeks to synthesize the risk governance literature, identifying gaps, and suggesting direction for future research, through a systematic literature review (SLR). Analyzing 151 papers from the Scopus and Web of Science databases, this paper finds a steady increase in academic work on risk governance. Using the theory, context, characteristics, and methodology (TCCM) framework, the study emphasizes the importance of chief risk officers, geographical context coverage, and effectiveness and regulation of risk governance. Methodologically, endogeneity issues are a major concern for researchers, agency theory (AT) being the most popular theory used. Finally, moderating and mediating variables that affect risk governance are identified as important but under-explored. While providing practitioners and policymakers with a framework, empirical testing is encouraged. The study contributes to SDG Goal 8, Target 10 of strengthening financial institutions and promoting a resilient financial system.

2023

Lean implementation in product development processes: a framework proposal

Authors
Ferreira, LMDF; Moreira, AC; Silva, P;

Publication
PRODUCTION PLANNING & CONTROL

Abstract
The implementation of lean principles in product development (PD) activities has been receiving increased attention lately. However, it is not clear how the application of these principles to PD activities enhances their effectiveness. Moreover, the implementation of lean principles is more difficult to achieve in PD activities than in the shop-floor context. The objective of this paper is to develop and implement a framework applying lean principles to the PD process. To that end, an action research project was conducted in the R&D department of an industrial company. This article presents and describes a six-step framework, its challenges, and main results. The implementation of the framework led to gains in the efficiency of the product development process through a 20% decrease in waste. Improvement measures such as standardisation, clear identification of roles, prioritisation of activities and improved efficiency of meetings were the main drivers for the gains in efficiency. Overall, three main contributions should be highlighted: the role a knowledgeable lean project leader can play; employee training focused on the implementation of lean-based product development activities; and team building and communication.

2023

Antecedents of Electric Vehicle Purchase Intention from the Consumer's Perspective: A Systematic Literature Review

Authors
Ivanova, G; Moreira, AC;

Publication
SUSTAINABILITY

Abstract
The growing demand for conventional internal combustion engine vehicles can aggravate the current energy and environmental crisis by presenting a higher dependence on fossil fuels and a higher level of greenhouse gases. The transition to electric mobility is a sustainable solution to mitigate the negative impact on the environment and energy security. In recent years, global sales of electric vehicles (EVs) have grown steadily; however, their worldwide market share is still less than 10%. The present study aims to improve and strengthen the knowledge base on consumer behavior toward EV purchases by investigating the antecedents of EV purchase intention, as well as their impact. This paper is based on a systematic literature review where 63 articles published between 1994 and 2021 were analyzed. The antecedents were classified into three main categories: consumer characteristics, EV characteristics, and EV-related policies. A summary model represents the impact information of each of the main antecedents. The descriptive results of the sample are also discussed. Finally, this study indicates directions for future research and recommendations for developing the most effective strategies and policies that will accelerate the transition to a more sustainable future.

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