Abstract
The theme of this Special Issue (SI) is Sustainable Marketing and Strategy, as in the literature, we have seen growing evidence of how sustainability efforts are increasingly bringing significant benefits to enterprises [...]

Abstract
Negative organizations, where powerful people manage to keep a negative strategy in place, one which does not benefit the firm but perpetuates their power, is a reality discussed herein. Positive organizations, led by positive leaders who do not feel threatened by brilliant employees who have brilliant ideas, may be less prominent than we think and should not be taken for granted. Following thirty years of working in organizations, both large and small, the author has come to realize that the status quo tends to be very strong, and that innovating and disrupting that balance is not only dangerous but seldom succeeds. More research is necessary in this field to prove this theory right. This article aims to point readers and researchers in the right direction and to challenge one to think just how negative organizations may be. The article is based on the experience of the author; on a look at the case of Nokia (the former handheld mobile phone division), seen to be a negative organization; as well as on in-depth personal interviews with three experts (a purposive sample) on the topic of positive versus negative organizations; and, finally, the results of two surveys (n = 116—millennials; and n = 115—Generation Z) are shared. A total of 94.8% of the Generation Z respondents (109 respondents in total) believe negative organizations to exist (where the status quo may prevail over innovative individuals and innovation to the detriment of the global organizational strategy), which is seen to be very encouraging for this research study.

Abstract
Nowadays, and increasingly, Artificial Intelligence (AI) occupies a leading role in the world, being used in the most diverse contexts. The retail sector is just one of them. The starting question that originated this article is: is Portugal receptive to the use of cutting-edge Artificial Intelligence in retail? In other words, what is the opinion of the Portuguese and residents in Portugal, as consumers, regarding the use of automation by retail companies? Based on the analysis of the answers to an online questionnaire (which obtained 132 answers), we will present our conclusions regarding this matter. The goal is to understand if Portuguese people / residents in Portugal are willing and interested in going to supermarkets like Amazon Go or Continente Labs (or Pingo Doce & GO NOVA). In addition, it is intended to understand the reasons that lead them to respond skeptically, so that, in the future, strategies may be initiated by the companies of the sector, which based on greater and better education, may clarify, and perhaps change their assumptions and convictions. The results of this study reveal that the Portuguese and residents in Portugal are not yet interested in using automated supermarkets, showing some mistrust and reticence towards this new technology, although they recognize that it can increase the speed and efficiency of the service. In fact, of the 37,1% of respondents that consider it quite attractive, about 84% believe it may have a significant impact on the reduction of time spent shopping.

Abstract
Como espacios de aprendizaje y fruición, los museos están constantemente adaptando sus contenidos y acciones para hacer frente a la dinámica de las transformaciones sociales. La introducción de nuevas tecnologías digitales en los espacios de exhibición permitió a los equipos del museo comunicar sus colecciones e interactuar con sus visitantes de formas muy diferenciadas. El fenómeno de la gamificación y sus estrategias implícitas plantean la posibilidad de mejorar el compromiso entre personas, objetos e información asociada, y puede permitir a los museos establecer nuevos enfoques y resultados. El trabajo a presentar forma parte de un programa de investigación de doctorado centrado en el desarrollo de experiencias gamificadas y sus implicaciones en el proceso infocomunicacional y de aprendizaje no formal en museos, específicamente aplicado a un grupo de visitantes entre 8 a 12 años. El objetivo es compartir reflexiones y consideraciones sobre el despliegue de un prototipo digital gamificado en un museo en Portugal, con el fin de mejorar el conocimiento sobre las colecciones y la conciencia sobre el trabajo entre bastidores invisible, complejo e interdisciplinario rico de los equipos del museo, que se ocupan de la curaduría y gestión de riesgos para asegurar su preservación, así como su fruición incluyente. Basándonos en literatura relevante y en marcos de gamificación identificados, nos enfocamos en la descripción de posibles soluciones gamificadas con la yuxtaposición de objetivos de aprendizaje y posibles resultados. Como parte de un enfoque exploratorio, pretendemos enumerar las mejores prácticas para cumplir con los requisitos educativos iniciales, así como proceder con posibles soluciones para responder a ellos. También pretendemos fusionar estas reflexiones con inferencias plausibles de motivaciones intrínsecas y extrínsecas en grupos y comprender cómo pueden influir en las acciones deseadas y en toda la experiencia de aprendizaje gamificada.  

Abstract
A proposta do estudo é problematizar a produção e comunicação de informação pública e a configuração de indicadores culturais com vista ao desenvolvimento de instrumentos e novos formatos de disponibilização e interação nas práticas governamentais. O paper procura articular os conceitos de política cultural, indicadores culturais e Comunicação Pública e apresentar uma proposta de modelo interpretativo para a configuração de indicadores culturais a partir de um case study em Portugal. Conclusivamente, o estudo aponta que, através de práticas de Comunicação Pública, os indicadores são (i) reconhecidos enquanto ato comunicacional que (ii) potencializam as ferramentas de transparência e de prestação de contas sobre as práticas dos entes governamentais.

Abstract
Using a Markov-perfect equilibrium model, we show that the use of customer data to practice intertemporal price discrimination will improve monopoly profit if and only if information precision is higher than a certain threshold level. This U-shaped relationship lends support to a popular view that knowledge is good only if it is sufficiently refined. When information accuracy can only be achieved through costly investment, we find that investing in profiling is profitable only if this allows to reach a high enough level of information precision. Consumers expected surplus being a hump-shaped function of information accuracy, we show that consumers have an incentive to lobby for privacy protection legislation which raises the cost of monopoly's investment in information accuracy. However, this cost should not dissuade firms to collect some information on customers' tastes, as the absence of consumers' profiling is actually detrimental to consumers.