Abstract
Individuals currently spend a considerable part of their day-to-day lives interacting with computer or smartphone screens. This study seeks to contradict this and is based on participant observation during a trip from 16-28 August 2018, to Istanbul and to South Asia. We have found that the role of technology may be a medium which shows that we are similar in many ways, despite being separated by large distances and by language. Observation is essentially a tool to uncover meanings, which a visitor and researcher may see. In particular, in the Maldives, on Meedhoo island, we saw a superior form of living. Harmony was the main element we saw on the island, including between genders, which we saw as being equal, despite what is to be found written in the media about certain cultures and religions. Albeit, Istanbul, in Turkey, revealed a culture that still remains very different from the West.

Abstract
Over the last decade, for those teaching marketing, it has been a decade of profound change. The importance of digital marketing changed a lot for organizations in this period. WhatsApp had just been founded, in February 2009; but was very far from its over 1 billion users, in more than 180 countries, of today. Instagram did not exist yet. The iPhone was less than two years old. Smartphones were still not accessible to everyone, nor were there so many apps to help solve our day-to-day problems. This article is an application of autoethnography and explains the emotional journey as a marketing lecturer that the author has experienced between 2009 and 2019. It is thus a personal account, based on the experience of the author, about the change which has occurred in the classroom, as well as outside it, during that period. Higher education is an intangible service which has been very affected by technology, the result being a culture with greater proximity and where students seek to have positive experiences.

Abstract
We hear more and more about autonomous vehicles, however, where are we heading with automation? Recently, we have heard about some crashes of autonomous vehicles, which have occurred during trials. Therefore, can this technology be trusted? Equally important, what kind of moral and ethical questions are behind the decisions that a vehicle like this must make? Who should be saved if someone must die, in a car accident? The elderly, or perhaps younger people? Executives or the homeless? People who follow traffic rules, or is that not relevant? This article will start by reviewing some of the ethical questions that have already been raised and results found within the public domain. Then the article proceeds by discussing our survey, administered in Portugal, with 111 answers. For situations which would seemingly lead to an obvious consensus and to a 100% agreement on the matter, we found this to not be the case, as our survey never achieved such polarized results. For example, even when confronted with saving pet animals or children, there was still a split in the choice made (albeit pending heavily towards saving the children). This goes to show how people are different and make different choices in life. Are we superior to animals and do we have a greater right to life than pets? Of course, this is debatable, according to differing values and cultures. Therefore, it follows that much debate should ensue as to how to program autonomous vehicles to behave - in case the loss of life (in whatever form) is at stake. Automation, as such, is thus leading us down ambiguous avenues where grey areas abound and we may simply not know what is best all of the time. Automation is thus making us work harder at being human beings and is bringing us to new levels of rationality - where emotions should also play a big part. The spontaneity and intuitiveness of human decision-making being taken out of the equation (when an accident occurs without automated cars that is how we think) makes many pre-meditated decisions uncertain and unpopular. Profoundly humane issues, which are often culture specific, are thus yet to be discussed.

Abstract
This article serves to show how things are changing when it comes to business and social networking. Nowadays, it is hard to find a business that does not have an account on any social network, and we can safely say that social media is a crucial aspect for any business enterprise - to sell their products, to be seen and, obviously, to make more money. We talk about the possibility to mix innovation, business strategy and social media. To complement this research, we focused our work on a Portuguese start-up - Strain - that intends to prove marketing is changing and that it actually welcomes the change, with social networks at the base of their business. They intend to use online influencers to promote the image of a brand, free of charge, and earn discounts on it. It is, indeed, a win-win situation, where each of the three parts (the company itself, clients and Strain) is a winner one way or the other.

Abstract
All violinists and violists face the difficulties of playing on a nonsymmetrical instrument, which makes it quite easy to create wrong techniques. A scientific methodology was developed, composed of some simple and repeatable note patterns, and this performance was analyzed in 3D by a MoCap system (Qualisys AB, Sweden) that operates at a sampling frequency of 200 Hz, capturing the positioning of retroreflective markers on the joints of the hand, wrist, left forearm, violin and bow. The resulting data were analysed in Visual 3D software (C-Motion, USA) to extract relevant parameters and metrics. Based on this study, supported by technology, and on a soon-to-be divulged anatomical-functional model of the positioning of the left hand, we are able to state that the right technique leads to less tension and injury, to a better and faster evolution, with less effort, thus being more productive.

Abstract
This study focuses on the impact of technology and on the planning of a trip by a Portuguese tourist. From the literature review, studies done at the European level, the technology inherent to tourism is provided to the entire age range, and fundamentally to the planning of accommodation, transport and tourist packs. The absorption of information is always highlighted by the easy and fast access to the Internet increasingly accessible to anyone, promoting behavioral changes in tourism planning. Thus, an online survey (with 180 valid answers) was carried out, which focused mainly on university students, and was restricted to Portuguese citizens. The survey determined that online platforms are most used for accommodation (87.2%), transportation (87,2%) and the demand for information (68.8%) to the detriment of catering (7.3%), and these are mainly being used because of their speed (79.4%) and simplicity (80.7%). To conclude, our study confirms the bibliographic review, and it was determined that practically all respondents assume the influence of digital platforms in the planning of their trips (99.1%), with 89% going further and affirming that in the future all planning will be carried out in an exclusive way online.