Abstract
This tutorial delves into the transformative power of asking effective questions in engineering information systems. We explore how crafting well-defined questions in both the problem space (what issue are we addressing?) and the solution space (how will we approach it?) is paramount for success. The session will unveil the intricate relationship between these questions - how the what shapes the how and vice versa. We move beyond the fear of asking naive questions, demonstrating how these can spark innovation and reveal hidden assumptions. By the end, attendees will have a powerful and easy-to-use technique that removes the fear from questions.

Abstract

Abstract
A blue jeans brand committed to the environmental cause could position itself as unique and socially responsible and attract environmentally driven consumers. This research study examines the relationship between brand love and consumers' environmental cause knowledge and their willingness to recommend and pay a premium for sustainable blue jeans. To this end, this cross-sectional study comprises a snowball convenience sample of 978 Portuguese respondents, whose data were collected from December 2022 to January 2023. Positive associations between self-expression, brand love, loyalty, environmental cause knowledge, positive word-of-mouth, and willingness to pay a premium for sustainable blue jeans stand out. There are differences in the willingness to pay a premium among generations, education levels, and consumers who are aware of sustainable line extensions and those who are not. The results may be helpful for brands, suggesting their communication should focus on creating increased proximity to consumers by enhancing their values and seeking to link their brands to intrinsic benefits and environmental stakes. This is the first study to incorporate knowledge of the environmental cause into a model linking brand love, brand loyalty, positive word-of-mouth, and willingness to pay a premium for sustainable blue jeans.

Abstract
Pruning consists on an agricultural trimming procedure that is crucial in some species of plants to promote healthy growth and increased yield. Generally, this task is done through manual labour, which is costly, physically demanding, and potentially dangerous for the worker. Robotic pruning is an automated alternative approach to manual labour on this task. This approach focuses on selective pruning and requires the existence of an end-effector capable of detecting and cutting the correct point on the branch to achieve efficient pruning. This paper reviews and analyses different end-effectors used in robotic pruning, which helped to understand the advantages and limitations of the different techniques used and, subsequently, clarified the work required to enable autonomous pruning. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.

Abstract
Precision agriculture (PA) has advanced agricultural practices, offering new opportunities for crop management and yield optimization. The use of unmanned aerial vehicles (UAVs) in PA enables high-resolution data acquisition, which has been adopted across different agricultural sectors. However, its application for decision support in chestnut plantations remains under-represented. This study presents the initial development of a methodology for segmenting chestnut burrs from UAV-based imagery to estimate its productivity in point cloud data. Deep learning (DL) architectures, including U-Net, LinkNet, and PSPNet, were employed for chestnut burr segmentation in UAV images captured at a 30 m flight height, with YOLOv8m trained for comparison. Two datasets were used for training and to evaluate the models: one newly introduced in this study and an existing dataset. U-Net demonstrated the best performance, achieving an F1-score of 0.56 and a counting accuracy of 0.71 on the proposed dataset, using a combination of both datasets during training. The primary challenge encountered was that burrs often tend to grow in clusters, leading to unified regions in segmentation, making object detection potentially more suitable for counting. Nevertheless, the results show that DL architectures can generate masks for point cloud segmentation, supporting precise chestnut tree production estimation in future studies.

Abstract
Precision spraying in agriculture is crucial for optimizing the application of pesticides while minimizing environmental impact. Despite significant advancements in control models for spraying systems, predictive control algorithms were not used. This paper addresses this gap by proposing a real-time control framework that integrates predictive control strategies to ensure consistent pressure output in a trailer sprayer. Based on information from various sensors, the framework anticipates and adapts to dynamic environmental conditions, enhancing accuracy and sustainability in spraying practices. A methodology is developed to define a proportional valve model. Based on this valve model, the predictive control model optimizes valve movements to minimize errors between predicted and reference pressures, thereby improving spraying efficiency. This study demonstrates the viability of predictive control in improving precision spraying systems applicable to autonomous robots, encouraging future advances in agricultural spraying technologies.