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Supervised
thesis

Supervised thesis by Pedro Brito

APP Consumer Response: A.I. Modelling Towards Optimal Managerial Decisions in Mobile Marketing.

Author Fabiane Valéria de Oliveira Bastos Valente

Degree MSc

Year 2017

Institution UP-FEP

Bridging Consumer Psychology with Augmented Reality: A Psychophysiological Approach.

Author Mafalda Teles de Moura e Roxo Espírito Santo

Degree MSc

Year 2017

Institution UP-FEP

O Polimento no Design de Jogos Digitais - Um recorte da Indústria Brasileira de Desenvolvimento de  Jogos

Author Adeline Daniele da Silva Costa

Degree MSc

Year 2017

Institution UP-FEP

ADOÇÃO DE TECNOLOGIAS DA INDÚSTRIA 4.0 EM PME`S PORTUGUESAS – ESTUDO DE CASO NA SOCIEDADE DOS VINHOS BORGES

Author Ana Sofia Gradiz Lamim

Degree MSc

Year 2017

Institution UP-FEP

Adolescents’ online personas in the use of Social Network Sites

Author Cristina Isabel Mendes de Freitas

Degree MSc

Year 2017

Institution UP-FEP

Internationalization Process of Digital Marketing Firms: Case of Adclick in MENA

Author Ibtihal Biad

Degree MSc

Year 2017

Institution UP-FEP

A Concetualização da Qualidade do Serviço no Setor do Turismo

Author Diogo Maia Gil Martins

Degree MSc

Year 2017

Institution UP-FEP

Influência da Publicidade em Videojogos em Jovens-Adultos

Author Andreia Arantes Morais

Degree MSc

Year 2017

Institution UP-FEP

Marca Territorial: A visão dos residentes sobre a sua cidade (Cidade da Guarda)

Author Inês Patrícia Afonso Pais

Degree MSc

Year 2017

Institution UP-FEP

O Turismo Sustentável dos Açores

Author Nuno Miguel Lemos Valadão

Degree MSc

Year 2017

Institution UP-FEP

What reasons lead guests to choose Airbnb and Booking.com to book peer to peer rentals? A comparison between the two major booking platforms

Author Diogo Marino de Castro Cardoso

Degree MSc

Year 2017

Institution UP-FEP

A Perceção dos Adolescentes e os Fatores que Influenciam o Comportamento das Selfies nas Redes Sociais

Author Isabel Sofia Martins Sarmento Gonçalves

Degree MSc

Year 2017

Institution UP-FEP

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