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Supervised
thesis

Supervised thesis by Pedro Campos

Gamificação em Programas de Fidelização – Impacto na Motivação Intrínseca e Necessidades de Competência e de Relatedness dos Consumidores

Author João Pedro Dias de Oliveira

Degree MSc

Year 2017

Institution UP-FEP

Market segmentation and travelling patterns based on Tourist’s paths in the Porto Region

Author Ana Filipa Ramos Silva

Degree MSc

Year 2017

Institution UP-FEP

Omni-channel Luxury Retailing: exploring luxury consumers channel practices

Author António José Melo Abreu de Ataíde

Degree MSc

Year 2017

Institution UP-FEP

Modelo conceptual para integração das etapas do processo de decisão do consumidor e dos canais digitais: aplicação ao retalho desportivo

Author Mariana Cecília Cardoso Ribeiro

Degree MSc

Year 2017

Institution UP-FEP

Marketing Research in the Digital Era: a Comparison Between Adaptive Conjoint Analysis Methods

Author Ana Catarina Reis da Fonseca

Degree MSc

Year 2017

Institution UP-FEP

O efeito Long Tail e Fat Head nos motores de busca

Author Mariana Riccio Franco

Degree MSc

Year 2017

Institution UP-FEP

Digital divide and political participation: what kind of citizenship for 21st century

Author João Miguel Barros Aguiar Pereira

Degree MSc

Year 2016

Institution UP-FEP

Search Engine Marketing - The Case of Google Auction

Author Rui Eduardo Silva Oliveira

Degree MSc

Year 2016

Institution UP-FEP

A Performance dos Agentes de Seguros e a Diversidade de Parcerias: Modelos de Equações Estruturais e Análise de Redes Sociais

Author Mónica Monteiro Chibante Sequeira

Degree MSc

Year 2016

Institution UP-FEP

Process Mining application considering the organizational perspective using Social Network Analysis

Author Ahmed Adel Fares Gadelrab Mohamed

Degree MSc

Year 2016

Institution UP-FEP

Estimation of Data on Migration: Model simulation and optimization using a Genetic Algorithm

Author Ana Rita dos Santos Campos Faria

Degree MSc

Year 2016

Institution UP-FEP

Mobility and Travel Behaviour Data Collection

Author Yassine Baghoussi

Degree MSc

Year 2016

Institution UP-FEP

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