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About

About

Rosário Moreira holds a PhD in Management Science, a Master's Degree in Economics and a Degree in Management from the Faculty of Economics of the University of Porto.


Since 1996, she is a Professor at the Faculty of Economics, University of Porto, where she has taught in the areas of Optimization, Logistics and Operations, Accounting and Management Control, and Quality Management.


Since 2023, she has been a member of the Scientific Committee of the Degree in Management. She was, between 2015 and 2023, Director of the Degree in Management.


She is, since 2015, member of the Scientific Committee of the Master in Management of FEP.


Since 2006, she is a Professor at Porto Business School where she teaches Logistics and Operations Management and follows several works/projects in this area. Since 2018, she is a member of the Academic Board of Porto Business School.


Since 2020, she is the director of the Porto Business School's Digital MBA. And between 2021 and 2024, she was the director of the Executive MBA of PBS.


Since 2019, she is a researcher at INESCTEC. She is the author of several publications in international journals such as the International Journal of Production Research, the Journal of Advanced Manufacturing Technology, Total Quality Management and Business Excellence, the International Journal of Computational Science and Engineering and Innovation: Organization & Management. She has participated in the organisation of several international scientific conferences such as EIBA-2010 (European International Business Academy), the XVIII Portuguese-Spanish Conference on Scientific Management (2008) and OPTIMIZATION-2007. He participated, presenting papers, in several international scientific events such as the APDIO (Portuguese Association for Operational Research), EURO (European Conference on Operational Research) and EUROSIS (European Simulation and Modelling Conference) Congresses.


She has researched several areas of Management namely Optimization, Operations Management, Lean, E-commerce, Innovation, Internationalisation and Quality Management.


She was, between 2015 and 2023, a member of the Scientific Council of the Faculty of Economics and a member of the Management Scientific Grouping Council.


She was the Coordinator of the Porto Business School Post-Graduations for Quality and Accreditation.


She was invited to teach International Operations Management in short courses at Banco Santander (2012 and 2013) and Project Management to management teams of Northern City Councils (from 2010 to 2012).

Interest
Topics
Details

Details

  • Name

    Rosário Moreira
  • Role

    Senior Researcher
  • Since

    17th July 2019
003
Publications

2024

What Matters for Managers When Adopting Cobots in Manufacturing Organisations? - The Results of a Survey Study in Portuguese SMEs

Authors
Couto, G; Simoes, AC; Ferreira, LMDF; Sousa, PSA; Moreira, MRA; Ribeiro, FL;

Publication
ADVANCES IN PRODUCTION MANAGEMENT SYSTEMS-PRODUCTION MANAGEMENT SYSTEMS FOR VOLATILE, UNCERTAIN, COMPLEX, AND AMBIGUOUS ENVIRONMENTS, APMS 2024, PT III

Abstract
Collaborative robots, or cobots, are increasingly used by manufacturing companies to meet the demands for greater flexibility and to adapt to the trend of mass customisation in production. When considering the adoption of cobots, companies enter a critical decision-making phase. This study aims to identify the relevant decision factors for adopting collaborative robots (cobots) in manufacturing medium-sized enterprises (SMEs) in Portugal, using a combined framework of Technology-Organisation-Environment (TOE), Diffusion of Innovations (DOI) theory, and Institutional Theory. Data was collected through an online survey distributed to Portuguese manufacturing companies, yielding 78 valid responses. Analysis conducted using SmartPLS 4 revealed that top management support, resource availability, and industry pressure significantly influence the adoption decision. However, factors such as the relative advantage of cobots, compatibility with existing processes, organisational innovativeness, human resources quality, and external support did not significantly impact SMEs' adoption of cobots. These findings enhance the understanding of technology management, specifically the process of adopting cobots in manufacturing. The insights from this study help managers focus on the key factors critical for successful cobot adoption, supporting decision-makers in making more informed choices.

2024

Environmental sustainability balanced scorecard: a strategic map for joint action by municipalities

Authors
Santos, ASS; Moreira, MRA; Sousa, PSA;

Publication
SUSTAINABILITY ACCOUNTING MANAGEMENT AND POLICY JOURNAL

Abstract
PurposeThis study seeks to develop an Environmental Sustainability Balanced Scorecard (ESBSC) articulated through a strategic map for collaborative implementation by municipalities by municipalities. In addition, it aims to elucidate the architecture of this tool.Design/methodology/approachThe research uses qualitative methodology, initiating with document analysis, followed by municipal-level surveys and an interview with the Norte Portugal Regional Coordination and Development Commission (CCDR-N).FindingsThe study constructs an ESBSC that adopts an integrative approach to sustainability, focusing on municipal joint action. The tool fosters synergies and enhances cooperation. By incorporating a strategic mix, the tool contributes to improving the environmental management performance of the participating municipalities.Practical implicationsThis study introduces a tool designed for municipalities that aspire to incorporate environmental sustainability into their strategies. This tool facilitates the implementation and management of a long-term environmental strategy, with potential implications for organization and its culture. In addition, it highlights critical environmental factors that should serve as a starting point in future studies or applications of this tool.Social implicationsInvolving both an academic institution and multiple municipalities, this research identifies critical environmental factors that enhance environmental awareness within municipalities and designs a tool that, when consciously adopted, can influence the culture dynamics of the population involved. Furthermore, it proposes a structured and systematic research method for creating an ESBSC for joint municipal action.Originality/valueTo the best of authors' knowledge, this research constitutes the first exploratory attempt to devise an environmental strategy for joint municipal action. Although the tool emphasizes the environmental component, it promotes an integrated vision of sustainability. Despite the extensive application of balanced scorecards in various organizational contexts, their utilization in fostering environmental sustainability at a municipal level remains underexplored. This study addresses this gap by developing a tailored strategic tool that operationalizes environmental priorities within municipal governance frameworks.

2023

Having a better environmental performance translates into a better financial performance: A study of the European food industry

Authors
Gomes, AMS; de Sousa, PSA; Moreira, MDA;

Publication
ENVIRONMENTAL & SOCIO-ECONOMIC STUDIES

Abstract
This study examined the relationship between Environmental Performance (EP) and Financial Performance (FP) in the European food industry. The food industry is essential for population sustenance, but the rising population and the consequent increase in food production demand have implications for climate change. The aim of this study was to determine if businesses that consume water more efficiently and have lower CO2 emission intensities might experience improved financial performance. Financial and environmental data were sourced from external databases and company reports, and both quantile regression and correlation analyses were conducted. The results reveal that various sectors within the food industry exhibit different linkages between Environmental Performance and Financial Performance. Furthermore, our findings indicate that water use efficiency can significantly influence financial performance, either positively or negatively, while CO2 emission intensity did not exhibit a definitive impact on Financial Performance.

2023

What Can be Learned from More Than 100 Case Studies of Lean in Services?

Authors
Pereira, DIP; Sousa, SA; Moreira, RA;

Publication
WSEAS Transactions on Business and Economics

Abstract
This research investigates the implementation of lean practices in services in order to identify those that have a greater influence on company performance. Regression analysis with data from a systematic literature review was the basis to study the relationship between lean and performance. For this purpose, a total of 104 case studies were considered. A main finding was that some lean practices, such as “voice of the customer” and “cross-functional teams” have a significant positive influence on performance. Also, the results suggest that the more engaged managers are and the more they invest in training, the better company performance will be. Finally, one may also conclude that knowledge about the determinants of lean management will allow managers to be aware of what is decisive to improve company performance. © 2023, World Scientific and Engineering Academy and Society. All rights reserved.

2023

Critical retail service factors in literature: a review and meta-analysis approach

Authors
Leandro, JPOC; de Sousa, PSA; Moreira, MDMDA;

Publication
RETAIL AND MARKETING REVIEW

Abstract
Purpose: The assessment and observation of critical service factors within the retail industry have garnered increased importance in recent times, due to their perceived ability to shape superior future strategies. The aim of this study is to investigate the service elements that are deemed essential by consumers in the retail sector, specifically targeting the grocery retail industry. Design/Methodology/Approach: Our methodological framework incorporates a systematic review of previous literature and a meta-analysis of past studies that highlight the pivotal service elements within the chosen industry. Following the evaluation of existing literature, 55 studies met the inclusion criteria and were selected for further investigation. The systematic review first compiled information from multiple studies, which was then followed by a meta-analysis. This enabled us to statistically analyze the empirical data from the chosen studies, thereby drawing significant conclusions. Findings: The analyses pinpoint that elements such as personal interaction attributes, product quality and availability, and reliable service are of utmost importance to consumers. Interestingly, customer satisfaction was the only outcome that was positively influenced by all the examined service attributes. Additionally, our findings underscore that certain moderators, such as geographic region and timing of the study, sway the relationship between service attributes and customer outcomes. Originality: Despite numerous meta-analyses attempting to pinpoint the key service attributes for consumers, to the best of our understanding, this study is the first to focus on the retail industry, specifically on hypermarkets, supermarkets, or grocery stores. Therefore, this research bridges a gap in the literature and offers a significant contribution to the academic community by proposing an agenda for future research on customer service factors. It also provides invaluable insight for retail managers, outlining numerous practical implications and offering guidance.

Supervised
thesis

2023

Predicting Length of Stay for Orthopedic Patients: Machine Learning Approach

Author
Guilherme de Pinho e Silva Basílio Paulino

Institution
UP-FEP

2023

Digital Economy and its Impact on Competitiveness: The Role of Cybersecurity in European Countries

Author
Mafalda Teixeira Pinto

Institution
UP-FEP

2023

Combining PMI with VUCA framework: an approach to assessing a project risk in a BANI World

Author
Maria Inês Barreto Bigotte Chorão Marrana

Institution
UP-FEP

2023

Why Should Wineries Go Sustainable? Insights From Customer Experience in Wine Tourism

Author
Sara Pedrosa Barbosa

Institution
UP-FEP

2023

Critical factors for a successful implementation of Big Data in companies: comparing services with manufacturing

Author
Fernando Maria Archer de Carvalho de Magalhães e Menezes

Institution
UP-FEP