Abstract
Following the lack of existing studies about the applications development and use in the event industry, this research aims to analyze the use of applications as a tool to improve event communication. The methodology used includes an exploratory method. This research methodology is based on a review of the literature, a semi-structured interview with the CEO of the company and a case study with participant observation of the French start-up Invent App which provides event applications. The study demonstrate that the event app use allows to ease the event organization, to improve the event communication but also the interactivity and the participant engagement. All of this, increasing the customer experience but also having a part in the customer digital experience improvement. Event applications could be thus considered as amarketing and event communication tool. The research has the limitation to its application within a single company in France. Furthermore, the point of viewadopted is the one of the event organizers and not the event participant one. This research helped to better understand the role that event applications can have in the event industry and particularly in the communication around an event. In addition, this made it possible to understand the perception of market requirements and the characteristics expected of an event application.

Abstract
Organizations aim to achieve operational efficiency capable of responding to high market competitiveness. The implementation of automation systems in organizational processes is a key factor in improving operational efficiency. This paper intends to contribute for a better understanding of the adoption of automation systems in organizations and analyze their impact on employee performance, considering the conditions under which they were implemented. The methodology for this study was qualitative research, in which semi-structured exploratory interviews conducted with employees from the Accounts Receivable department of automotive sector companies were carried out. The main goal was to understand their perception of the use of automation systems in their work tasks. The results of this research led to the conclusion that automation systems, even when underutilized, are beneficial in reducing repetitive and manual tasks. Nevertheless, the way in which they are implemented has a direct impact on the motivation of employees to use them.

Abstract
This research aims to analyze the positioning theory and discourse within Sao Paulo's Place Branding from 2014 to 2019, investigating the symbolic representations employed by the Sao Paulo Tourism Bureau to emphasize its branding endeavors. The methodology employed a framework based on Semprini's [10] Project/Manifestation approach and Discourse Analysis. The impetus behind this study arises from the substantial investments made by cities to craft comprehensive disclosure strategies and establish place branding for their respective regions. We observed aspects of Communication and DigitalMarketing in the three promotional videos produced by SPTuris in 2014, 2017, and 2019, which underwent meticulous analysis. Our findings unveiled a consistent thematic discourse despite shifts in political administration. The 2014 video accentuated multiculturalism and cosmopolitanism, while the 2017 edition highlighted experiential marketing, business, consumption, and cosmopolitan elements. Remarkably, the 2019 presentation featured images emphasizing receptivity. Themes such as Culture, Arts, and Gastronomy were recurrent across all videos. The scrutinized discourse reaffirms Sao Paulo's capital as a trendsetter within Brazil.

Abstract
After the pandemic we experienced, companies have felt the need to reinvent themselves and adapt to the present moment. The Internet and social networks have developed and increased their activity substantially. Users spend more time on social networks, shop more online, and feel more than ever a need for information and to view content. The main objective of this research is to define and implement a content marketing strategy for the social networks, through a quarterly content plan in the marketing services company Naive. In the first part of the research, presented in this paper, the work consisted of designing and implementing a questionnaire, obtaining a sample of 200 respondents to assess their perceptions and habits regarding social networks and the content offered on social networks, to study the results. The results obtained and analysis done will be used to develop a content strategy for Naive, which include studying the specific objectives for the company's different social networks, the actions to be developed and the content to be implemented.

Abstract
The United Nations has set Sustainable Development Goals (SDGs) to build a more sustainable future. The SDG analyzes progress to understand major implementation challlenges, define disparities across nations or regions, and propose priorities for action. It has 17 objectives and more than 200 indicators. Cluster analysis was used to categorize the 10 municipalities. It was carried out using IBM SPSS software, which calculated the Euclidean distance and put the investigated regions into clusters with the traits they shared the most in common.

Abstract
The trends of the 21st century are challenging the traditional production process due to the reduction in the life cycle of products and the demand for more complex products in greater quantities. Industry 4.0 (I4.0) was introduced in 2011 and it is recognized as the fourth industrial revolution, with the aim of improving manufacturing processes and increasing the competitiveness of industry. I4.0 uses technological concepts such as Cyber-Physical Systems, Internet of Things and Cloud Computing to create services, reduce costs and increase productivity. In addition, concepts such as Smart Factories are emerging, which use context awareness to assist people and optimize tasks based on data from the physical and virtual world. This article explores and applies the capabilities of context-aware applications in industry, with a focus on production lines. In specific, this paper proposes a context-aware application based on a microservices approach, intended for integration into a context-aware information system, with specific application in the area of manufacturing. The manuscript presents a detailed architecture for structuring the application, explaining components, functions and contributions. The discussion covers development technologies, integration and communication between the application and other services, as well as experimental findings, which demonstrate the applicability and advantages of the proposed solution.