Abstract
To identify the most developed terms in the field of Tourism and virtual reality, a quantitative analysis was developed in February 2020. This analysis was focused on seven hundred and eighty-four (784) publications from the Scopus database, published between 1995 and February 2022 and limited to the following areas: Business Management and Accounting, Computer Science, Social Sciences and Engineering. A bibliometric analysis was performed using the VOSviewer software and a technique of matching terms and co-authoring by authors and countries. Were found 5 clusters for the co-occurrence of terms and 7 clusters for the co-authorship of authors and countries.

Abstract
To identify the most developed terms in the field of Tourism and virtual reality, a quantitative analysis was developed in February 2020. This analysis was focused on seven hundred and eighty-four (784) publications from the Scopus database, published between 1995 and February 2022 and limited to the following areas: Business Management and Accounting, Computer Science, Social Sciences and Engineering. A bibliometric analysis was performed using the VOSviewer software and a technique of matching terms and co-authoring by authors and countries. Were found 5 clusters for the co-occurrence of terms and 7 clusters for the co-authorship of authors and countries. © 2022 IEEE Computer Society. All rights reserved.

Abstract
Digital presence, especially using websites, is currently one of the pillars for effective communication in the field of marketing. However, it appears that many organizations, despite making high investments in development, even if they present a visually attractive website, face difficulties in attracting visitors. In the case of the tourism sector, in which competition takes place on a global level, it is even more pressing for technologies to reach potential stakeholders, first attracting visitors, then seducing them and converting them into customers. In this context, digital marketing techniques, and more specifically, website optimization techniques to improve their visibility by search engines (Search Engine Optimization) are the key to leveraging the potential for visits to any website. In this article, digital marketing concepts and the technological aspects that affect the indexing made by search engines will be explored. The case study presented intends to demonstrate, in a simplified way, the importance and applicability of these concepts and techniques, proposing a set of improvements that should be implemented to improve the positioning of the Termas de Chaves web site in the search engine page results.

Abstract
Digital presence, especially using websites, is currently one of the pillars for effective communication in the field of marketing. However, it appears that many organizations, despite making high investments in development, even if they present a visually attractive website, face difficulties in attracting visitors. In the case of the tourism sector, in which competition takes place on a global level, it is even more pressing for technologies to reach potential stakeholders, first attracting visitors, then seducing them and converting them into customers. In this context, digital marketing techniques, and more specifically, website optimization techniques to improve their visibility by search engines (Search Engine Optimization) are the key to leveraging the potential for visits to any website. In this article, digital marketing concepts and the technological aspects that affect the indexing made by search engines will be explored. The case study presented intends to demonstrate, in a simplified way, the importance and applicability of these concepts and techniques, proposing a set of improvements that should be implemented to improve the positioning of the “Termas de Chaves” website in the search engine page results. © 2022 IEEE Computer Society. All rights reserved.

Abstract
Many country's regions are rich in food-heritage. Within this, food products are often ex-libris of the regions and sustain ancestral traditions that make these regions known in the world. This reality materializes products of protected geographical origin and/or protected designation of origin. In the context of a society increasingly interested in the traditional, in respect for the environment, animal rights and the guarantee of authenticity, this paper proposes a conceptual model based on technology capable of guaranteeing the traceability of these products, as well as leveraging their valorization and, at the same time, it guarantees, to the different players of the supply chain, useful feedback on the perception of the consumer and his interests. This proposal will enhance the products by increasing information and services available to the consumer and will allow the process of creation, development and production of food products to be done in partnership with consumers. Even though our focus is on typical regional food products, our proposed model is suitable for any food supply chain.

Abstract
The aim of this paper is to provide an analysis that will be necessary for the development of a future digital marketing plan for CubiCasa OY with the main goal to attract new customers in the United States market. Specifically, the following topics are addressed during the analysis: external and internal examination of CubiCasa in the United States market to assess the current company’s position in the market; performing empirical research to figure out the most important aspects for real estate photographers and businesses.