Abstract
This chapter explores the internationalization path of ALPHA, a family-owned, medium-sized Portuguese company. The analysis reveals a two-stage process. Initially, ALPHA's gradual market entry aligns with the Uppsala model, prioritizing geographically close markets and leveraging accumulated experience. However, later stages demonstrate network-based theory influences. While lacking formal networks, ALPHA prioritizes strong B2B relationships with large international clients, mirroring network bridges for market access. The case highlights the importance of trust-based B2B relationships for success. ALPHA leverages these partnerships to gain market knowledge and access new opportunities. Exporting plays a vital role, keeping ALPHA updated on technological trends and fostering innovation through diverse client projects. The company prioritizes a pragmatic approach focused on strong client relationships and win-win partnerships, emphasizing trust as a key resource. While the RBV perspective highlights investment in internal resources, reliance on intermediaries introduces limitations.

Abstract
As storytelling influences consumer attitudes and opinions, conditioning the tourist experience by appealing to the imagination, this paper reviews the literature covering the analysis of 66 papers that focus on the storytelling of the visitor/tourist as the main subject. The article is divided into four main themes: (a) storytelling as a tool to attract tourists; (b) the role of the storyteller; (c) the tourist as a storyteller; and (d) what makes a good story. The Hoshin Kanri Matrix was used to showcase each of the main themes. Although storytelling has been widely used to attract tourists, it is crucial that tourist-based storytelling can be a credible substitute for destination-based storytelling, as empathy, authenticity and the emotional attachment of tourists as storytellers play an important role as good stories, transforming and co-creating their experiences that emerge from the interaction of tourists, residents, and intermediaries.

Abstract
This paper explores the internationalisation of small and medium-sized firms (SMEs) in Africa and Latin America. A total of 97 papers covering the period between 1995 and 2017 were analysed, providing a unique comparative perspective of the internationalisation of SMEs. The analysis of the papers revealed the following six main topics: international networking; financing, export promotion; internationalisation strategies; resources and business environment/context; e-business, e-commerce; and barriers to internationalisation. The topic 'internationalisation strategies' is the most researched topic both regarding the internationalisation of both African and Latin American SMEs. However, while the studies on Latin American SMEs focus on rapid internationalisation, international entrepreneurship orientation and export performance, the studies on African SMEs focus on supply performance, international behaviour, internationalisation process, knowledge and key-selection of foreign markets. This provides a clear perspective on how SMEs of those two emerging continents deal with the intricacies of internationalisation.

Abstract
This work was developed to improve the costing process of new products within the Product Development Department of a furniture manufacturer. It consisted of creating a parametric cost estimation model based on applying simple and multiple linear regressions, considering the existing data of the products produced and their respective costs. The proposed model considers the cost estimation of creating a product that covers the materials and operations costs. The suitability of the different independent variables was studied by applying simple and multiple linear regressions. A set of functions that return an estimate of the cost as a function of these predictor variables was obtained. The model built with the functions obtained provides the materials and operations cost estimation. The results indicated that 75% of the tests performed show an estimation error of less than 2% in the total cost of a product. Incorporating this model in a tool with the purpose of cost estimation brings the ability to predict prices faster, improving the internal process of obtaining costing and enhancing the analytical capacity of the team in the relentless pursuit of cost minimization and value creation.

Abstract
Although the concept of Circular Economy (CE) has become popular in recent years, the transition towards a CE system requires a change in consumers' behaviour. However, there is still limited knowledge of consumers' efforts in CE initiatives. The present paper aims to analyse and compare consumers' behaviour towards circular approaches and compare the results on items like generation and demographics. 495 answers were collected through a questionnaire from 3 countries (Albania, Poland, and Portugal). Data collected was analysed mainly through a Crosstabs analysis to identify associations or different behaviours regarding nationality, gender, generation, education, and place of residence. From the paper's findings, we can emphasise that residents of EU countries seem to be more aware of the concept of circular economy. However, price is still a very important factor for EU residents when it comes to deciding on a greener purchase. Albanians (non-EU residents) tend to take a more linear approach when it comes to purchasing a new product regardless of its cost. Regarding the Digital Product Passport, a tool proposed by the European Commission through its Circular Economy Action Plan, non-EU residents have a better understanding of the concept. This tool seems to be more relevant for Millennials and Generation X. Generation Z, i.e., the tech generation, does not show an overwhelming propensity for technological options, such as online buying and digital technologies for a greener society.

Abstract
This paper discusses the Digital Product Passport (DPP) as a key tool for achieving a circular economy. An architecture of the DPP is presented built upon the principles of data spaces and W3C Decentralized Identifiers (DIDs). By leveraging data spaces, the DPP enables secure and controlled data exchange among stakeholders, fostering transparency, traceability, and collaboration throughout the product's lifecycle. The use of decentralized identifiers ensures the uniqueness and verifiability of product-related information, facilitating seamless access and sharing of data. The DPP architecture offers a promising framework for realizing the circular economy by promoting resource efficiency, sustainable practices, and informed decision-making. © 2024 The Author(s). Published by Elsevier B.V.