2025
Authors
Bessa, G; Barbosa, B;
Publication
Global Economics Research
Abstract
2025
Authors
Silva, CAM; Andrade, JR; Ferreira, A; Gomes, A; Bessa, RJ;
Publication
ENERGY
Abstract
Electric vehicles (EVs) are crucial in achieving a low-carbon transportation sector and can inherently offer demand-side flexibility by responding to price signals and incentives, yet real-world strategies to influence charging behavior remain limited. This paper combines bilevel optimization and causal machine learning as complementary tools to design and evaluate dynamic incentive schemes as part of a pilot project using a supermarket's EV charging station network. The bilevel model determines discount levels, while double machine learning quantifies the causal impact of these incentives on charging demand. The results indicate a marginal increase of 1.16 kW in charging demand for each one-percentage-point increase in discount. User response varies by hour and weekday, revealing treatment effect heterogeneity, insights that can inform business decision-making. While the two methods are applied independently, their combined use provides a framework for connecting optimization-based incentive design with data-driven causal evaluation. By isolating the impact of incentives from other drivers, the study sheds light on the potential of incentives to enhance demand-side flexibility in the electric mobility ecosystem.
2025
Authors
Faria, N; Pereira, J;
Publication
Proc. ACM Manag. Data
Abstract
2025
Authors
Sousa, A; Barbosa, B; Fernandes, LA;
Publication
JOURNAL OF CONSUMER BEHAVIOUR
Abstract
The purpose of this study was to explore the influence of brand coolness on the intention to acquire NFTs within the luxury fashion market. To achieve this purpose, we developed a conceptual model offering a broader perspective regarding consumers' purchase intention of luxury brands' NFTs by including both emotional aspects related to the brand (brand love) and perceptions predominantly related to the financial nature of the investment (perceived risk). Word-of-mouth (WOM) and willingness to pay (WTP) are also analyzed as outcomes of brand coolness. The model was tested using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the proposed relationships. The findings show that brand coolness positively impacts brand love, WOM, and WTP. Although it was not possible to observe a significant relationship between brand coolness and consumers' purchase intention of luxury brands' NFTs, it has significant indirect effects through brand love. Guided by the unexpected findings of the quantitative study, this article also includes a follow-up qualitative study, whose main aim was to further explore the influence of brand coolness on the intention to acquire NFTs within the luxury fashion market. Participants were individuals with relevant knowledge and experience with NFTs. The qualitative study revealed that brand coolness alone is insufficient to drive NFT purchases, while brand love, tied to trust and symbolic value, plays a stronger role, helping explain the quantitative results. Overall, this study contributes to the literature by shedding light on the complex interplay between brand coolness, consumer behavior, and NFTs in the luxury fashion context.
2025
Authors
Almeida, F;
Publication
Examining the Intersection of Technology, Media, and Social Innovation
Abstract
2025
Authors
Alvarez M.; Brancalião L.; Carneiro J.; Costa P.; Coelho J.; Gonçalves J.;
Publication
Lecture Notes in Electrical Engineering
Abstract
One of the industry’s most common applications of lasers is engraving, which is generally performed on flat surfaces. However, there are many situations where the object to be engraved has an unevenly curved geometry. In those cases, the light power density will be different along the surface for a fixed head, leading to a poor engraving result. This work deals with this problem by designing a robotic application capable of detecting variations on the object surface and automatically creating a trajectory to engrave on it correctly. This was made possible through a robotic manipulator, a time-of-flight distance sensor, and a data processing algorithm over the measured data. Obtained results were acquired using a custom-made test rig and validated by delivering consistent engraving results on irregular surface shapes.
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