Abstract
This study aimed to develop a strategic marketing plan for the Polytechnic University of Viana do Castelo. The methodology applied was a questionnaire survey applied in person to the students of the Polytechnic University of Viana do Castelo, during the class period. A total of 1762 valid responses were obtained. Although some answers indicate the necessary improvements to be made, most respondents are satisfied with the UPVC, pointing it out as young, welcoming and accessible higher education institution.

Abstract

Abstract
In 2023, global kiwifruit production reached over 4.4 million tonnes, highlighting the crop's significant economic importance. However, achieving high yields depends on adequate pollination. In Actinidia species, pollen is transferred by insects from male to female flowers on separate plants. Natural pollination faces increasing challenges due to the decline in pollinator populations and climate variability, driving the adoption of assisted pollination methods. This study examines the Portuguese kiwifruit sector, one of the world's top 12 producers, using a novel mixed-methods approach that integrates both qualitative and quantitative analyses to assess the feasibility of robotic pollination. The qualitative study identifies the benefits and challenges of current methods and explores how robotic pollination could address these challenges. The quantitative analysis explores the cost-effectiveness and practicality of implementing robotic pollination as a product and service. Findings indicate that most farmers use handheld pollination devices but face pollen wastage and application timing challenges. Economic analysis establishes a break-even point of & euro;685 per hectare for an annual single application, with a first robotic pollination of & euro;17 146 becoming cost-effective for orchards of at least 3.5 hectares and a second robotic solution of & euro;34 293 becoming cost-effective for orchards up to 7 hectares. A robotic pollination service priced at & euro;685 per hectare per application presents a low-risk and aviable alternative for growers. This study provides robust economic insights supporting the adoption of robotic pollination technologies. This study is crucial to make informed decisions to enhance kiwifruit production's productivity and sustainability through precise robotic-assisted pollination.

Abstract

Abstract
The limited in-person availability of administrative services at higher education institutions can delay the resolution of student queries and reduce satisfaction levels. To address this issue, we developed a conversational agent capable of understanding and responding to student questions in Portuguese using natural language processing and machine learning techniques. To enable non-technical management of the agent's knowledge base, a web-based service was implemented, allowing staff to update content and trigger model retraining. The system was evaluated by comparing multiple learning models, with the best performance achieved using Google's BERT language model combined with the DIET classifier, yielding an F1-score of 0.965. In a real-world deployment involving 256 questions, the chatbot achieved approximately 70% accuracy and received an average user satisfaction rating of 4.20 on a 0-5 scale. These results demonstrate the effectiveness of the proposed solution for improving accessibility and efficiency in academic student services.

Abstract
Concrete structures require precise temperature and humidity monitoring during curing to ensure optimal strength and to prevent defects such as cracking. A compact optical sensing system was developed using a single fiber that can be embedded directly within the concrete. When paired with a spectral interrogation unit operating in the low-loss single-mode communications band of 1500-1600 nm, the system functions as both a temperature and relative humidity (RH) sensor. Temperature monitoring is achieved using a Fiber Bragg Grating, while humidity sensing is provided by a Fabry-Perot interferometer (FPI) at the fiber tip. The interferometer cavity is formed with a layer of polyvinylpyrrolidone (PVP), an RH-sensitive polymer. The system exhibited a response time of approximately 3 h and operated over a relative humidity range of 50-95% RH and a temperature range of 30-60 degrees C, with normalized free spectral range sensitivities of the FPI up to 35 m(-1)/%RH at high humidity levels. The system was validated using a small-scale 50-day in-concrete test.