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Sobre

teste3

Tópicos
de interesse
Detalhes

Detalhes

  • Nome

    Ana Torres
  • Cargo

    Investigador Colaborador Externo
  • Desde

    17 dezembro 2015
001
Publicações

2024

Artificial intelligence technologies: Benefits, risks, and challenges for sustainable business models

Autores
Torres, AI; Beirão, G;

Publicação
Artificial Intelligence Approaches to Sustainable Accounting

Abstract
This chapter aims to contribute to the understanding of how artificial intelligence (AI) technologies can promote increased business revenues, cost reductions, and enhanced customer experience, as well as society's well-being in a sustainable way. However, these AI benefits also come with risks and challenges concerning organizations, the environment, customers, and society, which need further investigation. This chapter also examines and discusses how AI can either enable or inhibit the delivery of the goals recognized in the UN 2030 Agenda for Sustainable Business Models Development. In this chapter, the authors conduct a bibliometric review of the emerging literature on artificial intelligence (AI) technolo¬gies implications on sustainable business models (SBM), in the perspective of Sustainable Development Goals (SDGs) and investigate research spanning the areas of AI, and SDGs within the economic group. The authors examine an effective sample of 69 publications from 49 different journals, 225 different institutions, and 47 different countries. On the basis of the bibliometric analysis, this study selected the most significant published sources and examined the changes that have occurred in the conceptual framework of AI and SBM in light of SDGs research. This chapter makes some significant contributions to the literature by presenting a detailed bibliometric analysis of the research on the impacts of AI on SBM, enhancing the understanding of the knowledge structure of this research topic and helping to identify key knowledge gaps and future challenges. © 2024, IGI Global. All rights reserved.

2024

Artificial Intelligence Technologies

Autores
Torres, AI; Beirão, G;

Publicação
Advances in Finance, Accounting, and Economics

Abstract

2024

Return on AI

Autores
Torres, AI; Paulo, DLS; Santos, JD; Pires, PB;

Publicação
Advances in Marketing, Customer Relationship Management, and E-Services - Leveraging AI for Effective Digital Relationship Marketing

Abstract
This chapter aims to discuss about the potential Return on Investment (ROI) measures from Artificial intelligence (AI) investments that business can leverage. It discusses the concepts and describes the dimensions, features and tools of AI investments in Marketing business, to assist the readers to understand about the topic. The authors also describe the major drivers of ROI measures for business applications and discusses the concerns and limitations of tangible measures. So, this document contributes to the literature on ROI (in)tangibles measures that leverage AI investments and features issues in digital marketing, at large and potentially offers a theoretical grounding for many empirical and theoretical future studies.

2023

How Startups and Entrepreneurs Survived in Times of Pandemic Crisis: Implications and Challenges for Managing Uncertainty

Autores
Silva E.; Beirão G.; Torres A.;

Publicação
Journal of Small Business Strategy

Abstract
The recent pandemic crisis has greatly impacted startups, and some changes are expected to be long-lasting. Small businesses usually have fewer resources and are more vulnerable to losing customers and investors, especially during crises. This study investigates how startups’ business processes were affected and how entrepreneurs managed this sudden change brought by the COVID-19 outbreak. Data were analyzed using qualitative research methods through in-depth interviews with the co-founders of eighteen startups. Results show that the three core business processes affected by the COVID-19 crisis were marketing and sales, logistics and operations, and organizational support. The way to succeed is to be flexible, agile, and adaptable, with technological knowledge focusing on digital channels to find novel opportunities and innovate. Additionally, resilience, self-improvement, education, technology readiness and adoption, close relationship with customers and other stakeholders, and incubation experience seem to shield startups against pandemic crisis outbreaks.

2023

Confronting security and privacy challenges in digital marketing

Autores
Pires, PB; Santos, JD; Pereira, IV; Torres, AI;

Publicação
Confronting Security and Privacy Challenges in Digital Marketing

Abstract
Marketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportunities, and with the emergence of new paradigms and models. Other areas of knowledge have embraced these innovations with swiftness, adapting promptly and using them as leverage to create new paradigms, models, and realities. Marketing, in clear opposition, has been somewhat dismissive, ignoring the potential of these new contexts that are emerging, some of which are already unavoidable. Confronting Security and Privacy Challenges in Digital Marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more. © 2023 by IGI Global. All rights reserved.

Teses
supervisionadas

2020

Marketing de influência nas redes sociais: Determinantes dos influenciadores digitais na influência social e impacto na intenção de compra dos seguidores

Autor
André Emanuel Sousa Ferreira

Instituição
IPP-ISCAP

2020

Estudo exploratório do empowerment feminino em campanhas de marketing digital e da relação do consumidor com a marca

Autor
Alexandra Couto

Instituição
IPP-ISCAP

2020

Smart Education? Understanding the impact of the COVID-19 pandemic in higher education institutions

Autor
Gabriella Rodrigues de Oliveira

Instituição
IPP-ISCAP

2019

Understanding Service Innovation Approaches: Design Thinking and Service Design - An Exploratory Study

Autor
Cátia Sofia Costa Miranda

Instituição
IPP-ISCAP

2019

YOUTUBE MARKETING: MEDIR O IMPACTO DO CONTEÚDO GERADO NO ENGAGEMENT DO UTILIZADOR

Autor
Pedro Miguel Pilar

Instituição
IPP-ISCAP