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Sobre

Sobre

Professor no Instituto Politécnico de Viana do Castelo (IPVC) desde 2005/2006. Doutorado em Engenharia Informática pela Faculdade de Engenharia da Universidade do Porto, com a tese intitulada "Requirements Change Management based on Web Usage Mining". Mestre em Engenharia Informática pela Faculdade de Engenharia da Universidade do Porto (FEUP) e licenciado em Ciência de Computadores pela Faculdade de Ciências da Universidade do Porto (FCUP). Os seus interesses de investigação são na área de engenharia de software, web usage mining e gestão de requisitos.

Tópicos
de interesse
Detalhes

Detalhes

  • Nome

    Jorge Esparteiro Garcia
  • Cargo

    Investigador
  • Desde

    01 dezembro 2015
Publicações

2025

The impact of digital marketing on the esports industry: Preliminary approach

Autores
Fernandes T.B.; Sousa B.B.; Garcia J.E.; da Fonseca M.J.S.;

Publicação
Evolving Strategies for Organizational Management and Performance Evaluation

Abstract
This chapter aims to understand how Esports organizations can improve digital marketing strategies, considering the unique characteristics of this sector and the importance of maintaining solid relationships with the target audience. The research was carried out using a mixed methodology, which included the application of quantitative research to evaluate the behaviors of Esports fans and a qualitative literature review to explore the trends and challenges of digital marketing in this context. The results show that the esports audience consists predominantly of young males, with a strong interest in video games, technology and pop culture. The personalization of digital strategies, focusing on platforms such as YouTube and Twitch, as well as the use of promotions and sweepstakes, proved essential for audience engagement. Although the use of influencers has a neutral perception, campaigns that offer direct benefits, such as promotions, are more attractive.

2025

Digital Innovation in Health Care: Addressing Medication Non-adherence

Autores
Bhandari, L; Fonseca, MJ; Fernandes, B; Garcia, JE;

Publicação
Smart Innovation, Systems and Technologies

Abstract
Non-adherence to medication is a pervasive issue worldwide, affecting 50% of prescription users, resulting in suboptimal therapy outcomes and premature death. One of the key factors contributing to non-adherence is the complexity associated with managing medication regimens. To address this challenge, an automated pill dispenser “SelfMed, your medication partner” has been proposed. This study focuses on studying determinants of medication non-adherence, its ramifications and alternatives available in the market in order to increase medication adherence among adults aged 60 and over. The overarching goal of this research is to evaluate whether digital solutions like SelfMed are required for addressing non-compliance issues in Portugal while assessing their effectiveness over time for our target audience within the marketplace. The research was conducted using primary data collected through a questionnaire distributed to users and care institutions/companies in Portugal (Northern area). According to the analysis, 40% of users and 40% of care companies are interested in obtaining SelfMed to simplify the complex medication management and prescription regimen for the end user. © The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2025.

2025

Qualitative Research for a Marketing Plan: The Case Study of Polytechnic Institute of Viana do Castelo

Autores
Fernandes, C; Fonseca, MJ; Garcia, JE;

Publicação
Smart Innovation, Systems and Technologies

Abstract
The aim of this study was to conduct a qualitative analysis research that will support the internal and external analysis, as well as the strategic options to be developed for a Marketing Plan for the Polytechnic Institute of Viana do Castelo. The methodology used was through exploratory interviews using a script based on nine key dimensions for creating a marketing plan. The script was applied through face-to-face interviews with the president of the Polytechnic Institute of Viana do Castelo. We obtained six interviews that could be analyzed in the nine dimensions. It was possible to understand that the elements suggest some changes in the different dimensions of the script. One of the points with the most observations for improvement was communication, mostly internal. However, all the improvements and growth that the institute has achieved over the years were acknowledged. It was also possible to realize that the six people interviewed have the same perspective and make similar observations on the different questions asked. With the interviews, it will be possible to outline the best structure and path for the strategic marketing plan. © The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2025.

2024

The City Makes Its Mark in a Review on Digital Communication and Citizenship

Autores
Andrade, JG; Sampaio, A; Garcia, JE; Fonseca, MJ;

Publicação
INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 4, WORLDCIST 2023

Abstract
This article delves into the intersections of place branding, digital strategic communication, citizenship, and tourism. It explores the dynamic relationship between these concepts, particularly within the context of Brazilian city governments. With an emphasis on reflexivity, the study investigates how governments manage their public image and engage citizens through digital channels. Simultaneously, it examines how these governments strategically position their cities as attractive tourist destinations. By analyzing these tensions and synergies, the article provides insights into the complex landscape of communication strategies employed by Brazilian city governments, which aim to balance citizen engagement and tourism promotion.

2024

Integrating Online and Offline Distribution Strategies - A Portuguese Case Study

Autores
Santos, A; Garcia, JE; Oliveira, LC; de Araujo, DL; da Fonseca, MJS;

Publicação
INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 4, WORLDCIST 2023

Abstract
The online channel, particularly in the food retail area, has been evolving positively and exponentially in the world, including Portugal. Currently, this type of purchase is increasingly part of people's daily lives, even more so with the emergence of the Covid-19 pandemic. Consequently, in Portugal, most companies adopt a multichannel strategy, where the physical store and the online store operate independently from each other. However, it is necessary to rethink this channel integration model, which may go through an omnichannel strategy, where the physical store and the online store operate as a single store, and where several advantages are already recognized in terms of the consumer's shopping experience. The main objective of this study is to understand the strategy implemented by the company studied, Pingo Doce, through an analysis and description of its channels. To better understand the strategy of the company under study, a semi-structured exploratory interview was carried out with one of the people in charge of Pingo Doce's digital channels, to understand the strategy used by the company and thus complement the data obtained through direct observation and bibliographic research. At the end of the work developed it was possible to understand the positioning of Pingo Doce in the online food retail area and their online and offline distribution strategies.

Teses
supervisionadas

Requirements Maintenance

Autor
Pedro Nuno Pereira Gonçalves

Instituição
IPVC