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Sobre

Sobre

Professor Auxiliar com agregação na Faculdade de Economia da Universidade do Porto

Doutorado em Marketing pela University of Manchester - Institute of Science and Technology (RU) e mestre em Economia pela Fep-UP. Actualmente é director do Mestrado em Gestão Comercial e coordenador e de várias Pós-Graduações na Porto Business School. 

Os interesses pesquisa cientifica centram-se na psicologia do consumidor e abrangem as tecnologias digitais, distribuição e turismo.

Tópicos
de interesse
Detalhes

Detalhes

  • Nome

    Pedro Brito
  • Cargo

    Investigador Coordenador
  • Desde

    01 janeiro 2010
001
Publicações

2024

Destination Meanings Shaped by Home Environment: A Schema-Based Intra-Cultural Comparison of Chinese and Macau Outbound Tourists in Europe

Autores
Mou, JJ; Brito, PQ;

Publicação
LEISURE SCIENCES

Abstract
While place attachment has been a hot research topic in tourism, place meanings generally have received less attention from researchers. By bridging environmental psychology to the context of tourism, this research employs schema theory to explore how the home environment influences place meanings perceived in foreign destinations by tourists belonging to the same cultural group, i.e., Chinese and Macau outbound tourists in Europe. Semi-structured interviews were conducted, and the findings show that there is much overlap in both groups' place meanings regarding Europe as they are culturally Chinese. Nonetheless, the Portuguese symbolic settings of their home environment are profoundly integrated in the Macau interviewees' autobiographical memories and self-identity, which turns them into "vicarious insiders" of Portugal prior to their actual visits, thus rendering Portugal a specifically meaningful destination. This study makes theoretical contributions to the tourism place literature and provides practical implications regarding meaning marketing for destination management organizations.

2024

When the tourist home environment is so similar to a distant foreign destination: Evidence of constant vicarious experience effect on college students

Autores
Mou, JJ; Brito, PQ;

Publicação
JOURNAL OF DESTINATION MARKETING & MANAGEMENT

Abstract
Vicarious experiences in tourism possess significant marketing implications. While numerous studies have explored how various forms of vicarious experiences can impact an individual, the role of different time spans as a key factor determining the extent of said impact has been neglected in prior research. To address this gap, the present study thus bridges environmental psychology with the context of tourism and applies the theory of mental representations. An experiment (n = 359) was designed to examine differences in select mental representation dimensions (cognitive, affective, conative, and sensorial) among male and female Chinese college students who have zero/medium/maximum durations of constant vicarious experiences related to European destinations in their home environment. The results indicate that the medium duration of constant vicarious experiences leads to the most positive changes in cognitive and conative dimensions, while the longest constant vicarious experiences produce desirable affective dimension outcomes. Moreover, male college students seem to be more susceptible to the influences of such constant vicarious experiences.

2024

Ai Effect on Innovation Capacity in the Context of Industry 5.0: An Explanatory Study

Autores
adrien.becue@gmail.com, B; Gama, J; Quelhas Brito, P;

Publicação

Abstract

2023

Innovation, Social Networks, and Service Ecosystems: Managing Value in the Digital

Autores
Brito, PQ; Chandler, JD;

Publicação
R & D MANAGEMENT

Abstract

2023

Exploring the Role of Emotional Intelligence and Artificial Intelligence on Luxury Value and Customer-Based Outcomes

Autores
Dominique-Ferreira, S; Gomes, H; Brito, PQ; Prentice, C;

Publicação
PERSPECTIVES AND TRENDS IN EDUCATION AND TECHNOLOGY, ICITED 2022

Abstract
To strengthen theoretical and practical understanding of consumers' perceptions of luxury brands, previous literature has scrutinized the financial, functional, individual, and social dimensions of the luxury value construct. However, few authors have focused on linking the antecedent dimensions of luxury value to further attitudinal outcomes, besides purchase intention. Also, the few studies considering both dimensions focused on age or culture as moderator dimensions between such constructs. The gap identified in the literature constitutes the originality of the present study. As a result, the main goal of the present work is to measure the impact of luxury value perceptions in customer-based outcomes, as well as the possible moderator effect of Artificial Intelligence and Emotional Intelligence in the relationship between Owner Based Luxury Value and customer-based outcomes. Therefore, a quantitative methodological approach will be employed, through the development of a questionnaire.

Teses
supervisionadas

2023

What is the impact of Employee Service Quality between Luxury Value Dimensions and Customer-Based Outcomes? An application in luxury markets

Autor
Helena Isabel Sá Gomes

Instituição
UP-FEP

2023

BARREIRAS E ACELERADORES NA ADOÇÃO DE REALIDADE AUMENTADA EM RETALHO POR SENIORES

Autor
Hugo Manuel Ribeiro Gomes

Instituição
UP-FEP

2023

Consumers' Willingness to Pay fo r Environmental Benefits of Organic Food

Autor
Tânia Margarida Jesus Manco

Instituição
UP-FEP

2023

Responsabilidade Social Empresarial durante a pandemia COVID-19

Autor
Adriana Sofia Alves Ferreira

Instituição
UP-FEP

2023

Previdência privada ou pública? - Uma abordagem baseada em análise de sentimentos de notícias e comentários

Autor
Evelina Filipa Vilela Pereira

Instituição
UP-FEP