Abstract
Website is a bridge between users and online information. It is extremely important in terms of marketing and must be designed according to the rules of usability, especially in hotel industry. Websites with high usability value will be accessed by more users. Therefore, building a useful website is important. This study aims to evaluate, from the point of view of usability, the websites of hotel establishments in Terras de Tras-os-Montes, a region located in the north of Portugal.

Abstract
To identify the most frequently developed topics in the area of Big Data and Digital Marketing, a quantitative analysis was developed in December 2020. This analysis was focused on 750 publications and later on 67 publications on Big Data and Digital Marketing from the Scopus database. A bibliometric analysis was developed using the VOSviewer software and the technique of term co-occurrence and author co-authorship. Clusters were found for each of the analyzed situations.

Abstract
Social networks are the main marketing entity of the hotel industry of the 21st century. To understand the impact that social networks have on the hotel sector, both from the point of view of the hotel and the consumer is becoming essential. The aim of this research is to find out how 5 stars Slovakian hotels present themselves in 3 different social networks Instagram, Facebook and Twitter and to compare them with each other. For that purpose a descriptive analyses of the most relevant features of this social networks was conducted. The study offers relevant insight for marketing practitioners in the hospitality industry

Abstract
Social networks are the main marketing entity of the hotel industry of the 21st century. To understand the impact that social networks have on the hotel sector, both from the point of view of the hotel and the consumer is becoming essential. The aim of this research is to find out how 5 stars Slovakian hotels present themselves in 3 different social networks Instagram, Facebook and Twitter and to compare them with each other. For that purpose a descriptive analyses of the most relevant features of this social networks was conducted. The study offers relevant insight for marketing practitioners in the hospitality industry

Abstract
To identify the most developed terms in the field of Tourism and virtual reality, a quantitative analysis was developed in February 2020. This analysis was focused on seven hundred and eighty-four (784) publications from the Scopus database, published between 1995 and February 2022 and limited to the following areas: Business Management and Accounting, Computer Science, Social Sciences and Engineering. A bibliometric analysis was performed using the VOSviewer software and a technique of matching terms and co-authoring by authors and countries. Were found 5 clusters for the co-occurrence of terms and 7 clusters for the co-authorship of authors and countries.

Abstract
To identify the most developed terms in the field of Tourism and virtual reality, a quantitative analysis was developed in February 2020. This analysis was focused on seven hundred and eighty-four (784) publications from the Scopus database, published between 1995 and February 2022 and limited to the following areas: Business Management and Accounting, Computer Science, Social Sciences and Engineering. A bibliometric analysis was performed using the VOSviewer software and a technique of matching terms and co-authoring by authors and countries. Were found 5 clusters for the co-occurrence of terms and 7 clusters for the co-authorship of authors and countries. © 2022 IEEE Computer Society. All rights reserved.