Abstract
With the rapid expansion of Information and Communication Technologies (ICT) throughout almost all aspects of tourism and hospitality industries, the task of integrating technology into higher education curriculum is a need. This paper analyzes the relevance given by the various Portuguese and Spanish institutions of higher education to ICT in their degrees. The analysis carried out was done in degree courses operating in academic year 2018/2019, in Portuguese and Spanish universities and polytechnics. A comparison was also made with the reality of 2012/2013.

Abstract
The Information and Communication Technologies (ICT) plays a major role in tourism, travel and hospitality industry. The Integration of ICT in the tourism industry is essential for success of tourism enterprise, as such it is necessary to integrate ICT in higher education curricula. This paper analyzes the relevance given by the various Portuguese and Spanish institutions of higher education to ICT in their degrees. The analysis carried out was done in degree courses operating in the academic year 2018/2019, in Portuguese and Spanish universities and polytechnics. A comparison was also made with the reality of 2012/2013.

Abstract
The Information and Communication Technologies (ICT) plays a major role in tourism, travel and hospitality industry. The Integration of ICT in the tourism industry is essential for success of tourism enterprise, as such it is necessary to integrate ICT in higher education curricula. This paper analyzes the relevance given by the various Portuguese and Spanish institutions of higher education to ICT in their degrees. The analysis carried out was done in degree courses operating in the academic year 2018/2019, in Portuguese and Spanish universities and polytechnics. A comparison was also made with the reality of 2012/2013. Copyright © 2020. Elisabete PAULO MORAIS, Carlos R. CUNHA and João Pedro GOMES. Distributed under Creative Commons Attribution 4.0 International CC-BY 4.0.

Abstract
Digital marketing is gaining predominance in marketing strategies across the globe. Digitization is becoming more and more present in business, not just changes in consumer behavior, but the adoption of new technologies, tools, and applications is highly disruptive, with immediate impact on the business of all companies. The common link between digital marketing definitions is the use of tools, namely online tools. One of the biggest changes in human interaction is the recent proliferation of online social networks. Rapid growth of web-based platforms that facilitate online social behavior has significantly modified the nature of human activities, habitats, and interactions. Real-world social relationships have been migrated to the virtual world, resulting in online communities that bring people together from across the globe. This study aims to identify and describe the various digital marketing tools and which of these can be used to increase the SMEs competitiveness. © 2021, IGI Global.

Abstract
The Internet and more specifically the World Wide Web have revolutionized the tourism industry. Visitors can now search for substantial amounts of information about the tourism destinations that they wish or ponder visiting and, in this way, decide and plan their trips. This new paradigm generated numerous advantages for the tourist and constituted an empowerment in what concerns to its independence from the tourist agents. Through the trail of information that this process generates, the tourism industry has the possibility to know the interests of their putative clients before they even visit them. In this way, knowing the profile of interest of the visitors is now also an empowerment of the tourism industry as it starts to have tools that allow better understand the needs and expectations of visitors and, in this way, better manage their activities, converging to a more assertive and efficient business response. This article, supported by the fundamentals of Data Analytics and using the Google Trends tool, presents and discusses a study about the intersections of the Portuguese region of the Coa Valley and the Coa museum, in order to better understand the relations of interest between the region and one of his most prominent ex-libris. It was identified the most searched used keywords, distinguishing national and international tourists and, for these, characterizing their nationality.

Abstract
Providing gerontological cares represents an increased challenge when applied to rural scenarios. This paper discusses the role of technology in gerontology and specifically how technology-based solutions can be developed to assist the elderly population in rural areas. We also characterize the Northeast Portuguese region exposing its rural characteristics and presented some demographic numbers. Finally, a conceptual model and a prototype supported by mobile devices are presented to assist and monitor the elderly and enhance business opportunities. The developed prototype allows not only to assist the elderly in a set of typical elderly population routines - such as those related to health - but also to improve the interaction between the elderly and their relatives and / or caregivers. This work is part of a more extensive effort that has been made in the search for effective solutions to assist the elderly population in rural areas, typically distant from the main health and / or support services; contributing to relieve these deficits. Copyright © 2020. Carlos R. CUNHA, Vítor MENDONÇA, Elisabete Paulo MORAIS, Joana FERNANDES And Isaías LETRA. Distributed under Creative Commons Attribution 4.0 International CC-BY 4.0