Abstract
The pursuit of happiness is a fundamental human goal that has been studied by philosophers, theologians, and scientists for centuries. Despite its universal importance, the definition and means of achieving happiness vary greatly across cultures and individual experiences (Uchida, Norasakkunkit and Kitayama, 2004). Cultures have different beliefs, values, and customs that shape their understanding of happiness. For example, some cultures may place a higher value on material wealth and success, while others may prioritize spiritual fulfilment or strong relationships (Joshanloo and Weijers, 2014). In this autoethnographic paper, I reflect on my own personal journey towards happiness during a one-year travel across 22 countries within southern Africa, southeast Asia, and south America, focusing on the first part of the trip – southern Africa. Autoethnography is a qualitative research method that involves the researcher reflecting on their personal experiences and cultural positionality in order to understand and analyse cultural phenomena (Bunyan, 2021). It combines elements of autobiography and ethnography, as the researcher uses their own experiences as a way to explore and understand the cultural context in which they participate (Hamilton, Smith and Worthington, 2008). Through the use of personal narrative and cultural analysis, I delve into the ways in which my own cultural background and societal expectations shaped my understanding of happiness. I also explore the ways in which immersing myself in a new culture and community impacted my pursuit of happiness and well-being. By reflecting on my own experiences and observations, I aim to shed light on the complexities of the pursuit of happiness and the potential for personal and cultural growth that can result from stepping outside of one's comfort zone. Through this autoethnographic lens, we hope to offer a unique and personal perspective on the pursuit of happiness, and to encourage readers to consider the cultural and individual factors that influence their own pursuit of this universal goal. We also reflect on how innovation and technology, essential to business, may not be as important to achieve happiness in certain contexts. This essay is a call for reflection on what truly matters in life.

Abstract
The present study aimed to analyze the current state of the art regarding brand hate with the main intention of identifying possible gaps to be explored in future studies. Brand hate can be described as a set of negative emotions on the part of consumers concerning a certain brand, whose implications involve a reduction in the profitability of companies, as well as of their market shares. From the research carried out in the Scopus and Web of Science databases, 90 publications related to the theme were identified, of which 25 were selected and read in full. The analyzed literature points out that research on the subject has focused almost exclusively on the development of the phenomenon and its consequences from the perspective of consumer behavior. Therefore, the emphasis has been on identifying its direct antecedents, on the effects of its mediators in a set of behaviors such as complaints, negative word of mouth, protests, sponsorship reduction and assignment, brand change, and wishes for revenge, among others. Few studies have been dedicated to understanding the direct effects of brand hate on consumer behavior, its evolution over time in different industries and contexts, who its mediators are, and how the phenomenon is perceived and managed from the perspective of the companies involved in this phenomenon, providing opportunities for future research.

Abstract
Licensing technologies are one of the main ways to produce and bring academic research to society. Despite previous studies' dedicated efforts to identify licensing probabilities, the question of how the expertise and prestige that a university has in a given technological field influences the licensing probabilities is still little addressed. This article aims to identify information in patent documents to estimate the probabilities of licensing technologies produced at the university. For that, we performed a data mining of licensed and unlicensed patents from an important Brazilian University (n = 1,578). We estimated the licensing probabilities using the Logistic Regression technique, based on the Maximum Likelihood Estimation. The results suggest that the variables of know-how in the main field and Technological strength in the main field are the most important/influential variables in estimating the probabilities of licensing a given patent. The main conclusion obtained from the results is that: universities, to obtain more licenses, must increase their know-how (expertise) in some technological fields, maintaining a reasonable level between specialization and diversification. Additionally, the higher the citations received (prestige/recognition) by a university in a given technological field, the greater the probability of patent licensing in that technological field. In terms of practical contributions, this study suggests that: investments in specific technological fields generate more competitive advantages for the university and, thus, more technological successes.

Abstract
Innovation plays a key role in meeting the challenges of the future, but despite the unprecedented investment in innovation, Portugal has seen a decline in the various indicators that assess the country's performance. This study aims to answer questions about the state of innovation in Portugal, based on the relevant global and European innovation indicators, comparing the country's performance with that of Ireland, Belgium, and the Czech Republic. Using secondary data collected from the reports of the last four years, explanatory research was conducted based on statistical and graphical methods in order to establish causal relationships. The areas where the main changes have taken place are presented, highlighting the aspects in which Portugal stands out for superior or poor performance, providing a benchmark for the definition of policies to foster innovation in Portugal. The results demonstrate that institutions, business sophistication, and knowledge and technology score negatively, while creativity stands out as a strength. Environmental sustainability, firms' investment in innovation, and the impact of innovation on sales are aspects that Portugal needs to improve; human capital and the attractiveness of the R & D system deserve positive remarks. It is fundamental to understand how Portugal is preparing for the future and what the country can learn from others. This study is limited by the specific period in analysis, which could affect causal relationships, and the historical perspective could provide guidelines to the understanding of the relative position of the country. This study contributes new perspectives and knowledge about the state of innovation in Portugal, providing clues to entrepreneurs, policy makers, and the scientific community.

Abstract

Abstract
Building from the authors’ plan to conceptualize an artificial intelligence (AI) solution that allows SME owners to make more sustainable choices in foreign-market-entry decisions, this systematic literature review (SLR) researches the state-of-the-art in SME internationalization from 1920 to 2023 (since 2014 in more depth). The authors gather all articles in Scopus, tagged with the keyword internationalization (25,303 as of January 2023), order them by citations, and download the top 2000 papers’ metadata for analysis and debate, then narrow it to reviews and SMEs, and use bibliometric visualization and qualitative data analysis software (VOSviewer and NVivo) to identify the key players and determinants of export performance/intensity, and finally draw conclusions. The results reveal key internationalization theories, top authors, reviews, and sources and expand Werner´s determinants via several tables and figures. The findings reveal the rise of relevance regarding theories related to social narratives and corporate activism, but also show that there is still much to do in SME internationalization, namely on what makes a small firm well established in their native market and have success in other countries. The contribution to science is an update on the topic and the pinpointing of several trends and gaps, such as a focus on services, theory integration, longitudinal studies between antecedents and performance, strategic fit versus opportunism, network theory on niche marketing, born-“glocal” strategies, disruptive technologies, and discourse variables, for the future of SME export success.