Abstract

Abstract

Abstract
In today’s competitive higher education sector, institutions increasingly rely on international rankings to secure financial resources, attract top-tier talent, and elevate their global reputation. Simultaneously, these universities have expanded their presence on social media, utilizing sophisticated posting strategies to disseminate information and boost recognition and engagement. This study examines the relationship between higher education institutions’ (HEIs’) rankings and their social media posting strategies. We gathered and analyzed publications from 18 HEIs featured in a consolidated ranking system, examining various features of their social media posts. To better understand these strategies, we categorized the posts into five predefined topics—engagement, research, image, society, and education. This categorization, combined with Long Short-Term Memory (LSTM) and a Random Forest (RF) algorithm, was utilized to predict social media output in the last five days of each month, achieving successful results. This paper further explores how variations in these social media strategies correlate with the rankings of HEIs. Our findings suggest a nuanced interaction between social media engagement and the perceived prestige of HEIs.

Abstract

Abstract
We present parametric probabilistic models for numerical distributional variables. The proposed models are based on the representation of each distribution by a location measure and inter-quantile ranges, for given quantiles, thereby characterizing the underlying empirical distributions in a flexible way. Multivariate Normal distributions are assumed for the whole set of indicators, considering alternative structures of the variance-covariance matrix. For all cases, maximum likelihood estimators of the corresponding parameters are derived. This modelling allows for hypothesis testing and multivariate parametric analysis. The proposed framework is applied to Analysis of Variance and parametric Discriminant Analysis of distributional data. A simulation study examines the performance of the proposed models in classification problems under different data conditions. Applications to Internet traffic data and Portuguese official data illustrate the relevance of the proposed approach.

Abstract