2025
Autores
Martins, F; Ramalho, F; Santos, L; Alves, N; Palma-Moreira, A; Au-Yong-Oliveira, M;
Publicação
MARKETING AND SMART TECHNOLOGIES, ICMARKTECH 2024, VOL 2
Abstract
This case study aims to analyze the impact of the digital transformation on Delta Cafes. To this end, a consumer survey was carried out to understand their perception of the brand, from the products to how the company works and its actions. The sample consisted of 140 participants. An attempt was also made to understand whether the participants' perceptions were independent of whether or not they were Delta Cafes customers. The chi-square test results indicate that Delta Cafes customers are more aware of the brand, both because of the coffee and because of its founder, are more aware of the social responsibility actions carried out by the company and are more involved with organizations that positively impact society. Finally, an interview was conducted with Delta's Systems Director, who has been with the company for 12 years and is currently responsible for 54 employees out of a total of around 3500 employees. The interview lasted approximately 1 h and 15 min, via Zoom. The big challenge is to automatically manage all the processes associated with finance, logistics and production. Delta is looking to digitize the whole organization, which will free people from superfluous tasks and allow them to perform others that matter more. Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) and Electronic Data Interchange (EDI) have all been implemented, as well as e-commerce and m-commerce (Delta Mobile). Dehumanization and loss of human capital are a risk of digitization which Delta Cafes seeks to avoid through trainingone of the pillars of the organization.
2025
Autores
Magalhaes, M; Melo, M; Coelho, A; Bessa, M;
Publicação
COMPUTERS & GRAPHICS-UK
Abstract
This paper aims to evaluate how different combinations of multisensory stimuli affect the vividness of users' mental imagery in the context of virtual tourism. To this end, a between-subjects experimental study was conducted with 94 participants, who were allocated to either a positive or a negative immersive virtual environment. The positive environment contained only pleasant multisensory stimuli, whereas the negative contained only unpleasant stimuli. For each of the virtual experiences, a multisensory treasure hunt was developed, where each object found corresponded to a planned combination of stimuli (positive or negative, accordingly). The results showed that positive stimuli involving a higher number of sensory modalities resulted in higher reported vividness. In contrast, when the same multisensory modalities were delivered with negative stimuli, vividness levels decreased - an effect we attribute to potential cognitive overload. Nevertheless, some reduced negative combinations (audiovisual with smell and audiovisual with haptics) remained effective, indicating that olfactory and haptic cues play an important role in shaping users' vividness of mental imagery, even in negative contexts.
2025
Autores
Almeida, F;
Publicação
Environment, Innovation and Management
Abstract
2025
Autores
Cusi, S; Martins, A; Tomasi, B; Puillat, I;
Publicação
Abstract
2025
Autores
Bialystok University of Technology; Joanna SAMUL; João Falcão e CUNHA; University of Porto;
Publicação
Scientific Papers of Silesian University of Technology Organization and Management Series
Abstract
2025
Autores
Abdellatif, AA; Fontes, H; Coelho, A; Pessoa, LM; Campos, R;
Publicação
2025 IEEE VIRTUAL CONFERENCE ON COMMUNICATIONS, VCC
Abstract
This paper presents an optimized framework for Post-Disaster Search and Rescue (PDSR) that leverages multiple Unmanned Aerial Vehicles (UAVs) equipped with integrated radar and communication capabilities to simultaneously address sensing and connectivity requirements. The proposed solution includes a scalable system architecture and an optimization strategy that enable the rapid deployment of UAV swarms with diverse sensing, communication, and edge-enabled coordination features, ensuring enhanced performance in real-world disaster environments. The proposed approach formulates and solves a 3D UAV positioning and power allocation problem to maximize sensing performance and communication efficiency over multiple targets in designated zones. Due to the NP-hard and combinatorial nature of the problem, we propose a Distributed Joint Radar-Communication (DJRC) solution. This solution employs an efficient reward for potential actions and consistently selects the best action that maximizes the reward while ensuring both communications and sensing performance. Simulation results demonstrate significant performance improvements of the proposed solution over state-of-the-art radar- or communication-centric methods, with polynomial complexity dependent on the number of UAVs and linear dependence on the iteration count.
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