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Sobre

Sobre

Rosário Moreira é doutorada em Ciências Empresariais, mestre em Economia e licenciada em Gestão pela Faculdade de Economia da Universidade do Porto.

É, desde 1996, Professora da Faculdade de Economia, Universidade do Porto, onde tem lecionado nas áreas de Otimização, Logística e Operações, Contabilidade e Controlo de Gestão, e Gestão da Qualidade.


É, desde 2023, membro da Comissão Científica da Licenciatura em Gestão. Foi, entre 2015 e 2023, diretora da Licenciatura em Gestão.


É, desde 2015, membro da Comissão Científica do Master in Management da FEP. 


É, desde 2006, Professora na Porto Business School onde leciona Logística e Gestão de Operações e acompanha vários trabalhos/projetos nesta área. É, desde 2018, membro do Conselho Académico da Porto Business School.


É, desde 2020, diretora do Digital MBA da Porto Business School. E entre 2021 e 2024, diretora do MBA Executivo da PBS.


É, desde 2019, investigadora no INESCTEC. É autora de várias publicações em revistas internacionais de que se destacam o International Journal of Production Research, o Journal of Advanced Manufacturing Technology, o Total Quality Management and Business Excellence, o International Journal of Computational Science and Engineering, o Innovation: Organization & Management e o Leadership & Organization Development Journal. Participou na organização de diversas conferências científicas internacionais de que se destacam a EIBA-2010 (European International Business Academy), a XVIII Jornadas Luso-Espanholas de Gestão Científica (2008) e a OPTIMIZATION-2007. Participou, apresentando comunicações, em vários eventos científicos internacionais de que se destacam os Congressos da APDIO (Associação Portuguesa de Investigação Operacional), da EURO (European Conference on Operational Research) e da EUROSIS (European Simulation and Modelling Conference).


Tem investigado em diversas áreas da Gestão nomeadamente Otimização, Gestão de Operações, Lean, E-commerce, Social Media, Inovação, Liderança, Internacionalização, Gestão da Qualidade.


Foi, entre 2015 e 2023, membro do Conselho Científico da Faculdade de Economia e membro do Conselho de Agrupamento Científico de Gestão. 


Foi Coordenadora das Pós-graduações da Porto Business School para a Qualidade e Acreditação.


Foi professora convidada para lecionar Gestão de Operações Internacionais em cursos breves no Banco Santander (2012 e 2013) e Gestão de Projetos a equipas de direção de Câmaras Municipais do Norte (de 2010 a 2012).

Tópicos
de interesse
Detalhes

Detalhes

  • Nome

    Rosário Moreira
  • Cargo

    Investigador Sénior
  • Desde

    17 julho 2019
003
Publicações

2024

What Matters for Managers When Adopting Cobots in Manufacturing Organisations? - The Results of a Survey Study in Portuguese SMEs

Autores
Couto, G; Simoes, AC; Ferreira, LMDF; Sousa, PSA; Moreira, MRA; Ribeiro, FL;

Publicação
ADVANCES IN PRODUCTION MANAGEMENT SYSTEMS-PRODUCTION MANAGEMENT SYSTEMS FOR VOLATILE, UNCERTAIN, COMPLEX, AND AMBIGUOUS ENVIRONMENTS, APMS 2024, PT III

Abstract
Collaborative robots, or cobots, are increasingly used by manufacturing companies to meet the demands for greater flexibility and to adapt to the trend of mass customisation in production. When considering the adoption of cobots, companies enter a critical decision-making phase. This study aims to identify the relevant decision factors for adopting collaborative robots (cobots) in manufacturing medium-sized enterprises (SMEs) in Portugal, using a combined framework of Technology-Organisation-Environment (TOE), Diffusion of Innovations (DOI) theory, and Institutional Theory. Data was collected through an online survey distributed to Portuguese manufacturing companies, yielding 78 valid responses. Analysis conducted using SmartPLS 4 revealed that top management support, resource availability, and industry pressure significantly influence the adoption decision. However, factors such as the relative advantage of cobots, compatibility with existing processes, organisational innovativeness, human resources quality, and external support did not significantly impact SMEs' adoption of cobots. These findings enhance the understanding of technology management, specifically the process of adopting cobots in manufacturing. The insights from this study help managers focus on the key factors critical for successful cobot adoption, supporting decision-makers in making more informed choices.

2024

Environmental sustainability balanced scorecard: a strategic map for joint action by municipalities

Autores
Santos, ASS; Moreira, MRA; Sousa, PSA;

Publicação
SUSTAINABILITY ACCOUNTING MANAGEMENT AND POLICY JOURNAL

Abstract
PurposeThis study seeks to develop an Environmental Sustainability Balanced Scorecard (ESBSC) articulated through a strategic map for collaborative implementation by municipalities by municipalities. In addition, it aims to elucidate the architecture of this tool.Design/methodology/approachThe research uses qualitative methodology, initiating with document analysis, followed by municipal-level surveys and an interview with the Norte Portugal Regional Coordination and Development Commission (CCDR-N).FindingsThe study constructs an ESBSC that adopts an integrative approach to sustainability, focusing on municipal joint action. The tool fosters synergies and enhances cooperation. By incorporating a strategic mix, the tool contributes to improving the environmental management performance of the participating municipalities.Practical implicationsThis study introduces a tool designed for municipalities that aspire to incorporate environmental sustainability into their strategies. This tool facilitates the implementation and management of a long-term environmental strategy, with potential implications for organization and its culture. In addition, it highlights critical environmental factors that should serve as a starting point in future studies or applications of this tool.Social implicationsInvolving both an academic institution and multiple municipalities, this research identifies critical environmental factors that enhance environmental awareness within municipalities and designs a tool that, when consciously adopted, can influence the culture dynamics of the population involved. Furthermore, it proposes a structured and systematic research method for creating an ESBSC for joint municipal action.Originality/valueTo the best of authors' knowledge, this research constitutes the first exploratory attempt to devise an environmental strategy for joint municipal action. Although the tool emphasizes the environmental component, it promotes an integrated vision of sustainability. Despite the extensive application of balanced scorecards in various organizational contexts, their utilization in fostering environmental sustainability at a municipal level remains underexplored. This study addresses this gap by developing a tailored strategic tool that operationalizes environmental priorities within municipal governance frameworks.

2023

Having a better environmental performance translates into a better financial performance: A study of the European food industry

Autores
Gomes, AMS; de Sousa, PSA; Moreira, MDA;

Publicação
ENVIRONMENTAL & SOCIO-ECONOMIC STUDIES

Abstract
This study examined the relationship between Environmental Performance (EP) and Financial Performance (FP) in the European food industry. The food industry is essential for population sustenance, but the rising population and the consequent increase in food production demand have implications for climate change. The aim of this study was to determine if businesses that consume water more efficiently and have lower CO2 emission intensities might experience improved financial performance. Financial and environmental data were sourced from external databases and company reports, and both quantile regression and correlation analyses were conducted. The results reveal that various sectors within the food industry exhibit different linkages between Environmental Performance and Financial Performance. Furthermore, our findings indicate that water use efficiency can significantly influence financial performance, either positively or negatively, while CO2 emission intensity did not exhibit a definitive impact on Financial Performance.

2023

What Can be Learned from More Than 100 Case Studies of Lean in Services?

Autores
Pereira, DIP; Sousa, SA; Moreira, RA;

Publicação
WSEAS Transactions on Business and Economics

Abstract
This research investigates the implementation of lean practices in services in order to identify those that have a greater influence on company performance. Regression analysis with data from a systematic literature review was the basis to study the relationship between lean and performance. For this purpose, a total of 104 case studies were considered. A main finding was that some lean practices, such as “voice of the customer” and “cross-functional teams” have a significant positive influence on performance. Also, the results suggest that the more engaged managers are and the more they invest in training, the better company performance will be. Finally, one may also conclude that knowledge about the determinants of lean management will allow managers to be aware of what is decisive to improve company performance. © 2023, World Scientific and Engineering Academy and Society. All rights reserved.

2023

Critical retail service factors in literature: a review and meta-analysis approach

Autores
Leandro, JPOC; de Sousa, PSA; Moreira, MDMDA;

Publicação
RETAIL AND MARKETING REVIEW

Abstract
Purpose: The assessment and observation of critical service factors within the retail industry have garnered increased importance in recent times, due to their perceived ability to shape superior future strategies. The aim of this study is to investigate the service elements that are deemed essential by consumers in the retail sector, specifically targeting the grocery retail industry. Design/Methodology/Approach: Our methodological framework incorporates a systematic review of previous literature and a meta-analysis of past studies that highlight the pivotal service elements within the chosen industry. Following the evaluation of existing literature, 55 studies met the inclusion criteria and were selected for further investigation. The systematic review first compiled information from multiple studies, which was then followed by a meta-analysis. This enabled us to statistically analyze the empirical data from the chosen studies, thereby drawing significant conclusions. Findings: The analyses pinpoint that elements such as personal interaction attributes, product quality and availability, and reliable service are of utmost importance to consumers. Interestingly, customer satisfaction was the only outcome that was positively influenced by all the examined service attributes. Additionally, our findings underscore that certain moderators, such as geographic region and timing of the study, sway the relationship between service attributes and customer outcomes. Originality: Despite numerous meta-analyses attempting to pinpoint the key service attributes for consumers, to the best of our understanding, this study is the first to focus on the retail industry, specifically on hypermarkets, supermarkets, or grocery stores. Therefore, this research bridges a gap in the literature and offers a significant contribution to the academic community by proposing an agenda for future research on customer service factors. It also provides invaluable insight for retail managers, outlining numerous practical implications and offering guidance.

Teses
supervisionadas

2023

Critical factors for a successful implementation of Big Data in companies: comparing services with manufacturing

Autor
Fernando Maria Archer de Carvalho de Magalhães e Menezes

Instituição
UP-FEP

2023

Predicting Length of Stay for Orthopedic Patients: Machine Learning Approach

Autor
Guilherme de Pinho e Silva Basílio Paulino

Instituição
UP-FEP

2023

Digital Economy and its Impact on Competitiveness: The Role of Cybersecurity in European Countries

Autor
Mafalda Teixeira Pinto

Instituição
UP-FEP

2023

Combining PMI with VUCA framework: an approach to assessing a project risk in a BANI World

Autor
Maria Inês Barreto Bigotte Chorão Marrana

Instituição
UP-FEP

2023

Why Should Wineries Go Sustainable? Insights From Customer Experience in Wine Tourism

Autor
Sara Pedrosa Barbosa

Instituição
UP-FEP