Susana Nicola

Abstract
Over the past two decades, Digital Transformation (DT) has been focused on improving businesses, industries, and the general public through significant breakthroughs. This paper examines the significant developments brought forth by DT and how they impact organizations. This analysis explores the impact of Virtual Reality (VR) and the Metaverse on global businesses, taking inspiration from successful case studies such as Netflix, Amazon, and Meta. This study emphasizes the potential of virtual reality and the Metaverse in facilitating remote meetings, training employees, engaging with consumers, and gathering data. Case studies and strategic recommendations are offered for overcoming barriers to the adoption of these digital technologies. The study finishes by addressing the future trajectory of DT and emphasizing the significance of devoting time, commitment, and resources to effectively utilize the range of potential offered by VR and the Metaverse. It highlights the importance for organizations to comprehend and handle this ever-changing environment to remain at the forefront of the digital frontier. © 2024 IEEE.