Abstract
This research aims to analyze Corporate Social Responsibility (CSR) in the Sports Industry, specifically in the universe of sports clubs in Portugal. The main goal was to understand what the fans' perceptions on CSR practices of Portuguese sports clubs are, and how these perceptions influence their brand attitude and e-WOM intention. A questionnaire survey was conducted, obtaining a total of 159 responses. The research results show that the fans' perception of CSR initiatives positively influences their identification with the club, pride, word-ofmouth (WOM), electronic word-of-mouth (e-WOM) and the intention to remain members. The intention to become paid members of a sports club is not influenced by the fan's perception of CSR. However, their familiarity with the clubs' CSR initiatives positively influences their identification with the club, WOM and eWOM. In addition, relevant managerial implications are provided for sports club's managers as to how to improve CSR communication and create long-term benefits for the clubs.

Abstract
The need for meeting energy needs but at the same time reduce greenhouse gas emissions (GHG) produced by primary energy sources has raised a wide range of concerns for different for industrial activities. Nonetheless, the development of the green marketing strategies over the year has drawn attention to a new phenomenon, namely the Greenwashing. This research attempts to contribute to analyze the use of greenwashing practices in companies' operating in the regulated energy market. Results from the content analysis showed that practices of greenwashing are not generalizable to the sample observed. However, for some companies these practices were evidenced.

Abstract
With the evolution of technology and all the associated paradigms, the business reality had the need to adapt and incorporate all this evolution. Gamification strategies in social networks are used to optimize the use and involvement of users. Thus, in a business context, these strategies are used to increase user engagement in the company/brand's social networks with the aim of increasing and strengthening trust. This chapter's main objectives are to understand if internet users and social media users know the term gamification and if the associated strategies are perceptible in the social media context. Therefore, to better analyze the users' behavior regarding these strategies and their knowledge about gamification, an online survey was developed and applied. After the survey, it was possible to conclude that 16.3% of the respondents already knew the term gamification. Through the survey it was also possible to conclude that most respondents had already been in contact with gamification strategies, even if 90.6% did not adhere to them frequently.

Abstract
Background: E-commerce has emerged as a good response to the pandemic of COVID-19. However, the costs of providing a service, which includes a driver and a vehicle, in a regular vehicle that can transport goods that need positive cold (0 & DEG; to 5 & DEG;C) are very high. Objectives: This paper aims to investigate how a big Portuguese retailer company can reduce its dependence on refrigerated vehicles, simplifying operations and reducing the costs of transporting positive and negative cold food. Methods/Approach: This research was carried out in a food retailer Portuguese company, more precisely in a Dark Store dedicated to the online channel. The study was developed based on the AS-IS/TO-BE process analysis methodology, starting with the analysis of the current situation, giving rise to the so-called AS-IS model. Results: It was possible to reduce costs associated with transporting positive cold goods. As a result, there are 30% fewer costs associated with order transportation. With an additional 10% in space optimization with the gain of space within the galley of each vehicle. Conclusions: The costs of transporting positive and negative cold foods were decreased, and substituting vehicles with room temperature transport reduced the need for refrigerated vehicles.

Abstract
Background: Regional Development (RD) allows countries to balance regional differences by providing economic and social benefits to communities. This research highlights the importance of logistics activities to regional social development, and a framework to assess these connections is proposed. Objectives: How to boost regional socioeconomic development through logistics. Methods/Approach: The contributions of logistics to socioeconomic development are analysed based on the previous research, and the case of the Alto Minho (AM) region in Portugal was used to illustrate the connection between logistics and regional development. Results showed that logistics had created jobs, increased company turnover and exports, and increased GDP growth in several regions. For the AM region, results indicate that many companies are operating in this area, contributing to supporting municipalities to reduce regional disparities. Conclusions: A framework for assessing regional logistics performance is proposed together with several logistics performance indicators. This approach is essential for future developments integrating logistics into socioeconomic development.

Abstract
Ferramentas de e-learning no contexto ensino-aprendizagem