Abstract
The youngsters are technology intensive users, open to innovations and a very qualified group of consumers. They learn quickly and manage to explore more device features than adults. Ultimately, the success of many new digital technologies depends on their judgment. This research compares tweens and teens categorizations of electronic games and Internet. Assessing what attributes they consider enables engineers to and marketers to highlight the characteristics that matter to them during the development and marketing process. Methodologically this research is based on 26 focus group involving 104 teenagers and 103 tweens. A total of 55 attributes were associated with electronic games but only 29% were commonly shared with both groups of young participants. Whereas concerning Internet 46% of the 16 attributes verbalized were identical among tweens and teens. © 2012 AICIT.

Abstract
Clusterings based on many variables are difficult to visualize and interpret. We present a methodology based on Factor Analysis (FA) which can be used for that purpose. FA generates a small set of variables which encode most of the information in the original variables. We apply the methodology to segment the users of a web portal, using access log data. It not only makes it simpler to visualize and understand the clusters which are obtained on the original variables but it also helps the analyst in selecting some of the original variables for further analysis of those clusters.

Abstract
The potential value of a market segmentation for a company is usually assessed in terms of six criteria: identifiability, substantiality, accessibility, responsiveness, stability and actionability. These are widely accepted as essential criteria, but they are difficult to quantify. Quantification is particularly important in early stages of the segmentation process, especially when automatic clustering methods are employed. With such methods it is easy to produce a large number of segmentations but only the most interesting ones should be selected for further analysis. In this paper, we address the problem of how to quantify the value of a segmentation according to the criteria above. We propose several measures and test them on a case study, consisting of a segmentation of portal users.

Abstract
While place attachment has been a hot research topic in tourism, place meanings generally have received less attention from researchers. By bridging environmental psychology to the context of tourism, this research employs schema theory to explore how the home environment influences place meanings perceived in foreign destinations by tourists belonging to the same cultural group, i.e., Chinese and Macau outbound tourists in Europe. Semi-structured interviews were conducted, and the findings show that there is much overlap in both groups' place meanings regarding Europe as they are culturally Chinese. Nonetheless, the Portuguese symbolic settings of their home environment are profoundly integrated in the Macau interviewees' autobiographical memories and self-identity, which turns them into "vicarious insiders" of Portugal prior to their actual visits, thus rendering Portugal a specifically meaningful destination. This study makes theoretical contributions to the tourism place literature and provides practical implications regarding meaning marketing for destination management organizations.

Abstract

Abstract
To strengthen theoretical and practical understanding of consumers' perceptions of luxury brands, previous literature has scrutinized the financial, functional, individual, and social dimensions of the luxury value construct. However, few authors have focused on linking the antecedent dimensions of luxury value to further attitudinal outcomes, besides purchase intention. Also, the few studies considering both dimensions focused on age or culture as moderator dimensions between such constructs. The gap identified in the literature constitutes the originality of the present study. As a result, the main goal of the present work is to measure the impact of luxury value perceptions in customer-based outcomes, as well as the possible moderator effect of Artificial Intelligence and Emotional Intelligence in the relationship between Owner Based Luxury Value and customer-based outcomes. Therefore, a quantitative methodological approach will be employed, through the development of a questionnaire.