Abstract
Missing data is a common challenge in real-world datasets and can arise for various reasons. This has led to the classification of missing data mechanisms as missing completely at random, missing at random, or missing not at random. Currently, the literature offers various algorithms for imputing missing data, each with advantages tailored to specific mechanisms and levels of missingness. This paper introduces a novel approach to missing data imputation using the well-established label propagation algorithm, named Label Propagation for Missing Data Imputation (LPMD). The method combines, weighs, and propagates known feature values to impute missing data. Experiments on benchmark datasets highlight its effectiveness across various missing data scenarios, demonstrating more stable results compared to baseline methods under different missingness mechanisms and levels. The algorithms were evaluated based on processing time, imputation quality (measured by mean absolute error), and impact on classification performance. A variant of the algorithm (LPMD2) generally achieved the fastest processing time compared to other five imputation algorithms from the literature, with speed-ups ranging from 0.7 to 23 times. The results of LPMD were also stable regarding the mean absolute error of the imputed values compared to their original counterparts, for different missing data mechanisms and rates of missing values. In real applications, missingness can behave according to different and unknown mechanisms, so an imputation algorithm that behaves stably for different mechanisms is advantageous. The results regarding ML models produced using the imputed datasets were also comparable to the baselines. © 2013 IEEE.

Abstract

Abstract
Technological developments are presenting new ways for companies to organize their businesses and offer new products, services, and experiences to their customers. The Metaverse allows the participation and interaction of individuals in immersive experiences that merge virtual and real worlds. The adoption of metaverse platforms by companies worldwide is growing steadily, with the potential to change business in various industries, including tourism. However, the literature on the Metaverse applied to tourism is very scarce. This chapter addresses this gap by exploring a case study of the implementation of a Metaverse strategy by a Portuguese wine brand, Sandeman, as part of their wine tourism experience offerings. The case study is built on secondary data, observation, and interviews with tourists. © 2025, IGI Global Scientific Publishing. All rights reserved.

Abstract
This study investigates the use of 9-ending pricing strategies in e-commerce by analyzing over 50,000 shoe prices. Using web scraping and a logit model from a German online retailer, the research assesses how product attributes influence the adoption of 9-ending prices. Key findings reveal that 9-ending prices are predominantly used for female and newly introduced products, as well as for items with lower and standard prices. The study also explores the effects of exclusivity and sustainability on pricing strategies, showing that their impact varies with different 9-ending price categories. Overall, this research demonstrates the complex nature of 9-ending pricing strategies, with the 9-zero removal model supporting all hypotheses, whereas the 99c and 95c models show differential effects. This extends our understanding of pricing tactics in online retail and highlights the significance of product attributes for marketing and sales strategies.

Abstract
The main aims of this chapter were to explore metaverse branding by identifying the main trends and contributions in extant literature. Through a bibliometry and the critical analysis of the main contributions in the literature, the chapter proposes a metaverse branding conceptualization, which shows how immersive metaverse experiences that provide multi- dimensional value enhance brand engagement, which leads to increased brand awareness, brand love, satisfaction, trust, and brand equity. These factors ultimately drive online and offline purchases and strengthen brand loyalty. Overall, this chapter and the proposed framework provide relevant insights for both managers defining metaverse branding strategies, and researchers interested in these topics. © 2025, IGI Global Scientific Publishing. All rights reserved.

Abstract
As many automated algorithms find their way into the IT systems of the banking sector, having a way to validate and interpret the results from these algorithms can lead to a substantial reduction in the risks associated with automation. Usually, validating these pricing mechanisms requires human resources to manually analyze and validate large quantities of data. There is a lack of effective methods that analyze the time series and understand if what is currently happening is plausible based on previous data, without information about the variables used to calculate the price of the asset. This paper describes an implementation of a process that allows us to validate many data points automatically. We explore the K-Nearest Neighbors algorithm to find coincident patterns in financial time series, allowing us to detect anomalies, outliers, and data points that do not follow normal behavior. This system allows quicker detection of defective calculations that would otherwise result in the incorrect pricing of financial assets. Furthermore, our method does not require knowledge about the variables used to calculate the time series being analyzed. Our proposal uses pattern matching and can validate more than 58% of instances, substantially improving human risk analysts' efficiency. The proposal is completely transparent, allowing analysts to understand how the algorithm made its decision, increasing the trustworthiness of the method.