Abstract
The objective of this study is to explore the effectiveness of three digital shopping platforms (Plain Interactive, Marker-based Augmented Reality and Markerless Augmented Reality), on the impressions and purchase intentions of consumers. The study is mainly interested in analysing whether intelligent shopping platforms with AR elements provide any added advantage to an advertised product in the form of favourable attitude or a stronger purchase impulse. During the tests with the three shopping platforms, quantitative data was collected via computerised questionnaire. High and Low class users were statistically extracted, corresponding to the high or low probability to buy or recommend the advertised brand. The results show that Markerless AR system clearly outperforms the Marker-based AR and the Plain Interactive in terms of positive attitude from the users. The second better performing system is the Marker-based AR, which closely follows the Markerless AR, while the Plain Interactive system obtains least approval.

Abstract
The purpose of the study is to examine the impact of channel governance structure on export performance ex post. The study surveyed 105 foreign buyers of crane services from five countries and used MANOVA to test the effects of channel governance structure on export short term and long term performance outcomes. The study found that short term profitability was higher for indirect distribution channel arrangements while longer term outcomes of buyer economic satisfaction and loyalty were higher for direct. The results suggest that exporters are more likely to achieve immediate financial objectives with the support from indirect channels; however, long term objectives are more effectively achieved through direct channels.

Abstract
This paper investigates the detailed promotional attitudes of retailers across three countries. The key aim was to see whether the perceptions of owner-managers of nine commonly used promotion tools varied across country. Both perception and budget data was examined, as well as selected combinations of promotion tools.

Abstract
This study analyses the contrasting perspectives on sales promotion concept between the prescriptive definitions and the managers’ perceptions. The definitions proposed in marketing textbooks emphasise the tactical, short term and accessory nature of sales promotions tools. The managers’ goals seem to be developed based on a balance between customer and competitor orientation. © 2015, Academy of Marketing Science.

Abstract
Simulation is often used to forecast human populations. In this paper we use a novel approach by combining Micro-Macro (MicMac) models into an Agent-Based perspective to simulate and forecast the behavior of the Portuguese population. The models include migrations and three scenarios corresponding to three different expected economic growth rates. We conclude that the increase in the number of emigrants leads to a reduction of the Portuguese women that are in the fertile age. This justifies the decrease of births and therefore the general decrease of the total Portuguese Population.

Abstract
This study reviews performance criteria adequate to validate simulation models through the comparison of two quantitative data sets, concerning historical and simulated data. The criteria reviewed were organized according to its characteristics into the groups: error-based measures, information theory measures, information criteria, parametric tests, non-parametric tests, distance-based measures and combined measures. Each criterion is reviewed through its mathematic definition, its applications in literature and the identification of its advantages and drawbacks. The features assessed by each criterion are identified and discussed. This study provides a concise outline over the criteria reviewed, which can be used as a guide to help developers of simulation models into the decision on the most appropriate criteria to validate their models.