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Publicações

Publicações por Ramiro Gonçalves

2016

Understanding the determinants of social network sites adoption at firm level: A mixed methodology approach

Autores
Martins, J; Goncalves, R; Oliveira, T; Cota, M; Branco, F;

Publicação
Electronic Commerce Research and Applications

Abstract
The incredible numbers associated with social network sites makes technology a very attractive element in the eyes of organizations. Despite this, the existing scholarly literature does not demonstrate sufficient knowledge on how firms should adopt and use these technologies. With this lack in mind, a study was conducted aiming to understand what might be the determinants with the most influence on the SNS adoption process at firm level. the study was performed making use of a mixed methodology approach. In order to achieve an initial list of variables that might have a significant level of relative importance (RI) to the adoption of SNS, a Delphi study was designed and executed through the inclusion of 25 experts in the IT/IS area. From the Delphi results, a proposal for an adoption model that characterized the adoption of SNS at firm level was designed and validated through an empirical study. This empirical approach revealed that the proposed model explained 65% of variation in SNS adoption at firm level. The active involvement of top management, the alignment of the SNS plan with the firm's business plan, the existence of competitive pressures, and the use of SNS for gaining competitive advantages are the determinants with the most influence on technology adoption by firms.

2013

Web accessibility - From the evaluation and analysis to the implementation - The anoGov/PEPPOL case

Autores
Goncalves, R; Martins, J; Branco, F; Barroso, J;

Publicação
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Abstract
The XXI Century society has developed a drive for Information and the Web, as one of the extremely important technologies of our times, represents the main channel to access it. As a result of this, one can perceive that the Web, and the inherent websites, must be accessible to all, in order to maintain the imperative social equality. Despite the legal requirements to the Portuguese Web content accessibility levels, in effect since 1999, the existent studies that focused on assessing those same levels of accessibility reported that the Portuguese websites, in their majority, were not compliant with the existent standards. In mid-2007 we started, within our research group and in partnership with both UMIC - Knowledge Society Agency and APDSI - Association for the Promotion and Development of the Information Society, a Web accessibility barometer. The goal of this barometer has been assessing the accessibility levels of the Portuguese websites, creating recommendations - for both the organizations and the civil society - towards the improvement of the referred websites, and publicly presenting the achieved results. One of the Portuguese enterprises that is adopting the accessibility standards into its public procurement platform anoGov is ANO. This company established a research project alongside UTAD University in order to achieve technical know-how and good practices that allowed them to develop accessible and usable Web content. © 2013 Springer-Verlag Berlin Heidelberg.

2018

A theoretical analysis of digital marketing adoption by startups

Autores
Teixeira, S; Martins, J; Branco, F; Gonçalves, R; Au Yong Oliveira, M; Moreira, F;

Publicação
Advances in Intelligent Systems and Computing

Abstract
With the rapid growth in the use of digital platforms for the dissemination and expansion of a company’s business reach, it is vitally important that startup firms are firmly aware of the options when deciding whether to adopt a particular technology because they often have low resource availability, which reduces their margin for error. In order to help these companies to adopt Digital Marketing in a more secure way by knowing the most relevant factors that they can find as concerns the adoption of technologies, this study will analyze the factors that influence the adoption of technology, identifying them initially through the systematic literature review of similar scientific works. © Springer International Publishing AG 2018.

2015

The Influence of the Use of Mobile Devices and the Cloud Computing in Organizations

Autores
Moreira, F; Cota, MP; Goncalves, R;

Publicação
NEW CONTRIBUTIONS IN INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 1, PT 1

Abstract
In the last decade, companies tend to become virtualized. This virtualization is due in large part to developments in the use of mobile platforms and the impact on their infrastructure. The concept of BYOD (Bring Your Own Device) adoption and use of cloud computing are having profound implications for how the technologies are being used, as well as the interaction between individuals and these technologies. In this context, we conducted a study based on a questionnaire about the impact of the use of mobile devices and the cloud in organizations, taking into consideration their use in performing professional and personal tasks. With the questionnaire and its subsequent analysis it was found that organizations have a lack of understanding about almost all of the implications and consequences of the use of mobile devices and the cloud.

2016

Vividness, delight, and urge to buy online

Autores
Marques, CP; Goncalves, R;

Publicação
2016 11TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI)

Abstract
The present study investigated how vivid, i.e. sensorially rich platforms influence the urge to buy impulsively in e-commerce environments. A stimulus - organism - response model was assessed in an experiment involving two groups, one experiencing a vivid platform and the other a more informational one. The response was posited to be mediated by the affect elicited during the experience. The results show that the urge to buy was not prevalent, but it was significantly higher in the group exposed to the vivid site. The variance of urge to buy was largely accounted buy the variance of positive arousal (delight). Negative affect, as well as low arousal positive affect (relax) have small negative effects on the urge. These results confirm our expectation that a simple distinction between negative and positive affect is insufficient to predict the urge, since the level of arousal also plays a fundamental role to trigger the urge.

2014

CRUDi Framework Application - Insurance Company Case Study

Autores
Pereira, J; Martins, J; Goncalves, R; Santos, V;

Publicação
PROCEEDINGS OF THE 2014 9TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI 2014)

Abstract
In general, managers have different opinions from those advocated by CIOs in relation to Information Systems, especially with regard to their importance and value to the business as well as in terms of investment needs. Here, we discuss and study new approaches to methods and tools for assessing the relative importance of each information system for business, focusing on the insurance companies. We applied the CRUDi Framework that introduces new key indicators for better decision support and to identify investment priorities, presenting results regarding the relative importance of each process to support the business strategy. The main contributions of this work are the CRUDi Framework Case Study of application in an insurance company, as a tool to improve alignment between business and IS strategies and the discussion of the achieved results.

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