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Publicações

Publicações por Catarina Delgado

2023

Green Cosmetics: Determinants of Purchase Intention

Autores
Rodrigues, AC; Pires, PB; Delgado, C; Santos, JD;

Publicação
Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing

Abstract
This study examined the determinants of purchase intention of green cosmetics, and eight semi-structured interviews were performed to identify them. The determinants identified were environmental awareness, lifestyle, willingness to pay, ethical issues and social and economic justice, cosmetic quality, concern with health, certification labels, trust in the brand, and advertising. Environmental awareness, lifestyle, willingness to pay, quality issues, ethics, and social and economic justice, as well as quality expectations, health concerns, and product knowledge, are the most significant determinants in the intention to purchase green cosmetics. Determinants such as certification labels, brand trust, and advertising are less significant. The research is relevant for the cosmetics industry and its brands to adapt their strategy and product offering to meet consumers’ needs and increase the consumption of green cosmetics and can also serve as a basis for the development of new quantitative studies on the purchase intention of green cosmetics. © 2023 by IGI Global.

2023

Intra-hospital virtual communities and wellbeing of cancer patients: Impact of features on healthcare relationships

Autores
Silva, RJ; Pires, PB; Delgado, C; Santos, JD;

Publicação
Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

Abstract
The use of social media in health is emerging as a means of bringing the various actors together with several benefits. In the specific case of cancer disease, these tools can help patients to improve their psychological well-being and their outcomes. As cancer is the cause of a quarter of deaths in Portugal, it is a pressing issue to understand which tools and information both patients and health professionals find most useful to build effective health social media. It was observed that there is a latent need for an oncology social environment, allowing greater well-being for patients and strengthening their relationship with health professionals and institutions, constituting an asset to the services provided. This chapter fills a gap in the bibliography by bringing together the views of both patients and health professionals from several areas, in close collaboration with the Francisco Gentil Portuguese Oncology Institute of Porto, E.P.E. © 2024, IGI Global. All rights reserved.

2024

Brand Love, Attitude, and Environmental Cause Knowledge: Sustainable Blue Jeans Consumer Behavior

Autores
Magano J.; Brandão T.; Delgado C.; Vale V.;

Publicação
Sustainability (Switzerland)

Abstract
A blue jeans brand committed to the environmental cause could position itself as unique and socially responsible and attract environmentally driven consumers. This research study examines the relationship between brand love and consumers’ environmental cause knowledge and their willingness to recommend and pay a premium for sustainable blue jeans. To this end, this cross-sectional study comprises a snowball convenience sample of 978 Portuguese respondents, whose data were collected from December 2022 to January 2023. Positive associations between self-expression, brand love, loyalty, environmental cause knowledge, positive word-of-mouth, and willingness to pay a premium for sustainable blue jeans stand out. There are differences in the willingness to pay a premium among generations, education levels, and consumers who are aware of sustainable line extensions and those who are not. The results may be helpful for brands, suggesting their communication should focus on creating increased proximity to consumers by enhancing their values and seeking to link their brands to intrinsic benefits and environmental stakes. This is the first study to incorporate knowledge of the environmental cause into a model linking brand love, brand loyalty, positive word-of-mouth, and willingness to pay a premium for sustainable blue jeans.

2024

Interferência dos periódicos da área de gestão na determinação das publicações historicamente mais influentes da Ciência da Informação e Biblioteconomia - Interference of the management area journals in determining the historically most influential publications in Information Science and Library Science - Interferencia de las revistas del área de gestión en la determinación de las publicaciones históricamente más influyentes en Ciencias de la Información y Biblioteconomía

Autores
Pech, G; Delgado, C;

Publicação
Informação & Informação

Abstract
Objetivo: descobrir a razão pela qual resultados inesperados foram gerados na determinação das publicações historicamente mais influentes (landmarks) de Ciência da Informação e Biblioteconomia (CI&B) da Web of Science (WoS). Metodologia: Recuperamos dados de todos os artigos e revisões do CI&B, do período 1980-2017 (N=93.330), identificamos e analisamos as áreas de periódicos dos artigos que citaram os landmarks. Resultados: Mostramos que os periódicos que mais citam os dois primeiros landmarks da CI&B são da área de Gestão, Negócios e Sistemas de Informação. Mostramos também que cinco dos dez primeiros landmarks possuem conteúdos fortemente voltados para Gestão, Sociologia, Marketing, Comunicação e Sistemas de Informação e que só aparecem como landmarks da CI&B porque são citados por periódicos da área de Gestão, categorizados no WoS, também, como CI&B. No caso da área “Métricas da Informação”, o resultado revela publicações reconhecidas na literatura como cruciais. Conclusões: Quando se desenvolve um estudo de uma área de pesquisa utilizando a categorização da WoS como base para a amostra, outra área pode interferir neste estudo, produzindo resultados inconsistentes. A análise da categorização dos periódicos, conforme realizada por este estudo, é fundamental para avaliar corretamente o impacto de um artigo, pois as métricas de produção utilizadas na avaliação acadêmica precisam ser normalizadas por área.

2024

A Conceptual Approach to Understanding the Customer Experience in E-Commerce: An Empirical Study

Autores
Pires, PB; Prisco, M; Delgado, C; Santos, JD;

Publicação
JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH

Abstract
This study aimed to identify the constructs related to customer experience that underpin e-commerce, as well as their interconnections, to develop a comprehensive conceptual model based on theories-in-use. A quantitative approach was employed through a survey of 441 respondents. Data analysis was conducted using partial least squares structural equation modeling. The research findings revealed that there are a total of 11 constructs: customer experience, customer satisfaction, customer loyalty, word-of-mouth, trust, perceived risk, security and privacy, web content, perceived price, perceived value, and service quality. Furthermore, twelve relationships were established between these constructs, which led to the development of a holistic conceptual model. The identified constructs and the relationships between them are hierarchized, which has practical implications for businesses. It allows them to concentrate on operational activities and formulate and implement strategies that are valued by consumers and supported by empirical evidence. The originality and value of this research lie in the conception and development of a comprehensive e-commerce model, which includes eleven constructs and twelve relationships. It also highlights the pivotal role of the customer experience.

2024

Sustainable Fashion: Conceptualization, Purchase Determinants, and Willingness to Pay More

Autores
Pires, PB; Morais, C; Delgado, CJM; Santos, JD;

Publicação
ADMINISTRATIVE SCIENCES

Abstract
The concept of sustainable fashion is becoming more relevant in today's society. The purpose of this research is to identify the determinants of the purchase intention of sustainable fashion, and the relationship between price and the purchase of sustainable fashion. A questionnaire was administered, which made it possible to define the concept of sustainable fashion, to use PLS-SEM to identify the determinants, and to apply linear regression models and t-tests of two independent samples (two-tailed test). The concept of sustainable fashion comprises the dimensions of manufacturing with a reduced environmental impact, consuming second-hand fashion products, manufacturing in an environmentally friendly way, reusing fashion products, manufacturing to last longer, manufacturing according to fair trade principles, using recycled materials, and manufacturing from organic materials. The PLS-SEM results show that purchase intention is determined by consumer knowledge, environmental beliefs, and willingness to pay more. The research also revealed that there is a non-linear (quadratic or exponential) relationship between the price of the product and the price increase that consumers are willing to pay and that they value the dimensions of sustainable fashion differently. The purchase intention determinants of consumers and non-consumers of sustainable fashion are identical, yet the dimensions of sustainable fashion are valued differently by each group.

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